How to Start Promoting a Telegram Channel or Bot
You can use HilltopAds to advertise Telegram channels and bots. This approach is usually used for:
Increasing the number of subscribers
Driving traffic to Telegram communities
Testing new GEOs and audiences
Scaling Telegram projects using paid traffic
Step 1: Register as an Advertiser
Create an advertiser account on HilltopAds and log in to the platform.
Step 2: Create a New Campaign
After logging in, create a new advertising campaign in the Manage Campaigns section.
For Telegram promotion, Popunder is the recommended and most commonly used ad format, as it works well for driving direct traffic to external links, including Telegram.
Step 3: Add Your Telegram Link
Use the direct link to your Telegram channel or bot as the final URL in the campaign.
Examples:
Telegram channel:
https://t.me/yourchannelTelegram bot:
https://t.me/yourbot
Make sure the link is publicly accessible, your channel/bot is active and functional, and the content complies with HilltopAds policies.
Step 4: Set Up Targeting
Choose targeting options based on your audience and goals, such as:
GEO (countries or regions)
Device type (desktop or mobile)
Operating system and browser
Language
You can refer to our detailed step-by-step guide on how to create a campaign. Proper targeting helps attract users who are more likely to join and engage with your Telegram channel or bot.
Step 5: Fund Your Account and Launch
Top up your balance and launch the campaign.
Please note that campaigns will not start if your balance is empty.
After launch, monitor performance and optimize by: adjusting bids, refining targeting, and disabling underperforming traffic sources
Optimization Tips
Use clear and relevant channel descriptions or pinned messages in Telegram
Match GEO and language targeting with your Telegram content
Start with test budgets before scaling
Track performance using Telegram analytics or third-party tools
Important Disclaimer
Traffic purchased from HilltopAds cannot be resold or redirected back to HilltopAds.
This means:
You may not send traffic bought from HilltopAds to HilltopAds ads, offers, or monetization products
We do not accept traffic that was previously purchased from HilltopAds
Any attempt to recycle HilltopAds traffic back into the platform is strictly prohibited.
If you have questions about campaign setup or allowed use cases, contact your HilltopAds personal manager for assistance.