How to Start Promoting Your Website
You can use HilltopAds to advertise websites with the goal of increasing visits, reach, and audience engagement. This approach is commonly used for:
Growing overall website traffic
Testing new GEOs or audiences
Driving users to content pages, blogs, or landing pages
Scaling traffic for analytics, SEO support, or monetization testing
Step 1: Register as an Advertiser
Create an advertiser account on HilltopAds and log in to the platform.
Step 2: Create a New Campaign
After logging in, create a new advertising campaign in the Manage Campaigns section. For website traffic acquisition, Popunder is one of the most commonly used and effective formats.
Step 3: Add Your Website URL
Set your website URL as the final destination link in the campaign. This is the page users will land on after interacting with the ad.
Make sure:
The website is fully functional and loads correctly
The content matches your targeting and audience expectations
The website content is allowed for advertising on HilltopAds and complies with the platform’s policies.
Step 4: Configure Targeting Settings
Choose targeting options based on your goals, such as:
GEO (countries or regions)
Device type (desktop or mobile)
Operating system and browser
Language
Additional targeting options available in the platform
You can refer to our detailed step-by-step guide on how to create a campaign.
These settings help you reach the most relevant audience for your website.
Step 5: Launch and Optimize
After funding your account, launch the campaign. Please note that campaigns will not start if your balance is empty.
After launch, monitor performance and optimize by adjusting bids, refining targeting, and disabling underperforming traffic sources
Important Disclaimer
Traffic purchased from HilltopAds cannot be resold or redirected back into HilltopAds.
This means:
You may not send traffic that was previously bought from HilltopAds back to HilltopAds ads, offers, or monetization products
We do not accept traffic that originates from HilltopAds campaigns
Using HilltopAds traffic to generate traffic for HilltopAds itself or for any HilltopAds-owned placements is strictly prohibited.
Best Practices
Use fast-loading landing pages to reduce bounce rates
Match your content with the selected GEO and language
Start with test budgets before scaling
Track user behavior with analytics or third-party trackers
If you have questions about campaign setup or allowed use cases, contact your HilltopAds personal manager for assistance.