How to launch an eCommerce campaign using HilltopAds?
The instructions below are intended for advertisers who already have eCommerce offers and want to test or scale them using HilltopAds traffic.
Please note: the settings described below are for guidance purposes only and are based on our team’s practical experience and internal testing. In performance marketing, there is no single universal approach that works equally well for all offers, GEOs, and traffic sources. We do not guarantee that these settings will instantly generate high volumes of conversions or revenue. Achieving stable results requires continuous testing, data analysis, and ongoing campaign optimization based on the specific offer and traffic conditions.
Recommended Campaign Setup Overview:
Top format: Popunder (mobile)
Pricing models: CPM, CPC, CPA Goal*, CPA* (available if you use postback)
Traffic: All traffic
Frequency cap: 1/24 (balanced approach) or 1/6 (more aggressive retargeting)
Daily budget:
$300–500 per GEO (recommended)
minimum $200 per GEO for testingAuto-optimization: essential
Conversion delay: must be considered before optimization
Creating campaign
Go to your HilltopAds dashboard, click on Manage Campaigns tab on the left and click the Add Campaign button.
Select Ad format
Popunder mobile (recommended and most stable)
Model types: CPM or CPA Goal (available when conversions are tracked)
Traffic channels: all traffic channels
Frequency cap
1/24 (balanced approach)
1/6 (more aggressive retargeting)
Screenshot from the HilltopAds advertiser account
Technical Targeting
Device type: Mobile / Smartphones only
OS & OS versions: iOS 16+; Android 11+
Use language targeting only if your landing page does not automatically adapt to the user's language.
The Best GEOs to Start With
KR, FR, DE, JP, AU, ES, ID, GB, IT, MX, CA, SG, PH, TW
Automatic Optimization Rules (Required)
eCommerce campaigns require a distinct optimization approach as conversions often occur with a delay.
Key principle:
You must know your average time to conversion. Without this, optimization decisions will be inaccurate.
Recommended Setup:
It's recommended optimizing based on eCPA. Always set a Max CPM when you’re running CPA Goal campaigns.
Do not rush optimization. Wait until you have:
collected sufficient data
allowed the conversion window to pass
This allows you to scale high-performing zones faster and automatically cut underperforming traffic.
Budget Recommendations
Recommended: $300–500 per GEO per day
Minimum: $200 per GEO
Lower budgets may lead to insufficient data and unreliable results.
Screenshot from the HilltopAds advertiser account
Additional Notes
Do not set a campaign schedule (run continuously)
Split campaigns by:
GEO
Traffic type (proxy / non-proxy)
Test multiple landing pages and funnels