Note: these recommendations are calculated for testing one offer only. If you want to test several offers at the same time, the budget should be increased accordingly.
GEO size matters too. The bigger the country you target, the more budget you’ll need, no matter what type of offer you’re testing. For example, running a campaign in the United States, India, Brazil, or Indonesia usually needs a higher budget than a smaller country because there’s much more traffic available.
Vertical | Daily Budget, Mono GEO | Daily Budget, Multi GEO | Total Test Budget, Mono GEO | Total Test Budget, Multi GEO |
Gambling | $500 | $800 | $4,000 | $7,000 |
Betting | $500 | $800 | $4,000 | $7,000 |
Games | $200 | $500 | $3,000 | $5,000 |
MVAS | $150 | $300 | $1,000 | $2,000 |
Sweepstakes | $300 | $500 | $1,000 | $1,500 |
Store Redirect | $200 | $300 | $1,000 | $1,500 |
Finance | $500 | $800 | $4,000 | $7,000 |
Cams | $500 | $1,000 | $2,000 | $4,000 |
Dating | $200 | $500 | $1,000 | $2,000 |
eCommerce | $300 | $800 | $1,500 | $4,000 |
OnlyFans | $200 | $300 | $3,000 | $6,000 |
YouTube | $100 | $300 | Flexible | Flexible |
AI | $500 | $1,000 | $3,000 | $5,000 |
SEO | $50 | $100 | Flexible | Flexible |
Mono GEO vs Multi GEO Testing
A mono GEO campaign focuses on just one country. This makes it easier to analyze your results since all your data comes from a single market.AA multi GEO campaign targets several countries at once. This can help you gather more traffic and compare markets quickly, but it also means you’ll need a higher budget. Each country needs enough impressions, clicks, and conversions to get reliable results.If your budget is limited, it’s usually better to start with one strong country instead of spreading your budget across many.
Why Large GEOs Need Higher Budgets
Budget needs depend not just on the offer type, but also on the size of the market you’re targeting.
Large countries have more traffic, more competition, and more audience segments to test. This means you’ll need a bigger budget to collect enough data and avoid making decisions too soon.
For example, testing a dating offer in a small European country is very different from testing the same offer in the United States. Even with the same offer, the US campaign usually needs a bigger test budget because there’s much more traffic.
How to Use These Budgets
The daily budget is how much you should plan to spend each day during your test.
The total test budget is the minimum amount you should set aside before deciding if the offer is worth scaling.
During your test, the main goal isn’t just to get conversions. You want to collect enough data to understand:
which GEOs perform better;
which traffic sources bring conversions;
which zones should be optimized;
whether the offer has scaling potential;
whether the funnel, landing page, or payout needs adjustment.
Final Recommendation
Don’t treat your first test as the final word on performance. The test campaign is your chance to collect data and learn.
The more competitive or high-payout the vertical, the more budget you’ll usually need to test it properly. Verticals like gambling, betting, finance, cams, and AI need higher starting budgets because there’s more competition and you need more data to optimize.
Lower-entry verticals like SEO, YouTube, MVAS, dating, and store redirect can usually be tested with smaller daily budgets. Still, GEO size is important.
For the best results, start with a realistic test budget, focus on a manageable number of GEOs, and wait until you have enough data before making optimization decisions.