What is Popunder?
Popunder ads are a unique type of online advertising where the ad window opens discreetly beneath the main browser window. This format provides advertisers with an opportunity to capture users' attention without damaging their browsing experience. It's the subtlety of the Popunder that makes it an effective and non-intrusive way of engagement with your target audience. This ad format is CPM-based.
What's special about the format?
When compared to other ad formats, popunders offer an immediate product page view.
The primary goal of popunder ads is to capture the user's interest right from the first page view.
From a technical perspective, there are no significant challenges associated with popunder ad format as all browsers support it, and an ad is considered viewed when it is actually opened and displayed to the user.
Advertisers can work with both Popunder mobile and Popunder desktop formats.
Which niches are the best suited for Popunder ads in 2024?
The best niches for a Popunder format are as follows:
dating;
games;
mobile apps;
betting;
gambling;
pin-submits;
e-commerce;
streaming dates.
Which niches are not relevant for Popunder ads in 2024?
Niches that are not relevant for a Popunder format include stores for children, fishing, products for specific professions (e.g., server setup services, car repairs), as well as unique product stores, travel agency websites, and hotel bookings. Wellness products also fall into this category.
It is better not to work with Popunder if you have highly specialised offers.
How to create a Popunder ad campaign at HilltopAds?
To create a Popunder advertising campaign, you need to do the following:
Go to the Manage Campaign section.
Click the Add Campaign button.
Pick a Popunder ad format (desktop or mobile).
The next step is related to the selection of Traffic channels.
For the first test, we recommend you to select High and Medium traffic channels.
If you work with 18+ offers, at this point you need to pick a non-mainstream channel. If you work with offers without age restrictions, you need to choose a mainstream one.
5. In the campaign Targeting settings you need to specify the relevant targeting parameters to reach potential customers. Targeting settings depend on a product type, pre-landing language and other details.
6. Set up other necessary details such as Campaign Filters, Automatic Optimization, Campaign Limits and Schedule.
Do not forget to click the Add Campaign button.
When your ads will be approved?
Usually, ad campaigns are approved within 1 business hour. If you create an ad campaign on the weekend, moderation might take more time.
Watch our video guide on YouTube!