What is In-Page?
In-Page is an advertising format that looks like a push notification on the right side of your website when a user visits it. In-Page ads resemble small messages with an image. The main difference between push notifications and In-page is the display algorithms. Push notification strategy is based on specific triggers and your engagement with an app. In-page ads are shown whenever users visit a website.
Similar to classic push ads, In-Page Push is a web adaption of a well-known ad format with no need to collect the database, it works on all browsers and platforms including iOS.
This ad format is CPM or CPC-based.
An In-Page example
Which niches are best suited for In-page ads in 2024?
Here is a list of niches that well with In-Page push traffic:
dating;
mobile apps;
pin-submit;
e-commerce;
streaming dates.
Niches that are not relevant for In-page are the same as for a Popunder format: stores for children, fishing enthusiasts, products for specific professions (e.g., server setup services, car repairs), as well as unique product stores, travel agency websites, and hotel bookings. Wellness products also fall into this category.
How to create an In-Page ad campaign at HilltopAds?
To create an In-page ad campaign, you need to do the dollowing:
Go to the Manage Campaign section;
Click the Add Campaign button;
Pick the In-page ad format (desktop or mobile);
Choose the Type of pricing - CPM or CPC;
The next step is related to the selection of Traffic channels;
For the first test, we recommend you to select High and Medium traffic channels.
If you work with 18+ offers, at this point you need to pick a non-mainstream channel. If you work with offers without age restrictions, you need to choose a mainstream one.
6. In the campaign Targeting settings you need to specify the relevant targeting parameters to reach potential customers. Targeting settings depend on a product type, pre-landing language and other details.
7. Set up other necessary details such as Campaign Filters, Automatic Optimization, Campaign Limits and Schedule.
Upload In-Page ads
Scroll down the page to the Creative uploads section.
Upload an image, then type in an ad Title, Body text and paste a required link to your landing page.
The maximum title size is 30 characters.
The maximum description size is 120 characters.
Do not forget to click the Add Campaign button.
Technical recommendations
Image size 192x192 px.
File formats: jpg, png, gif.
How to run an In-Page ad successfully?
Let us share with you the main recommendations from our QA-department:
Firstly, it is important to update a creative and use a short but intriguing text.
We do not recommend using Inpage icons with small elements because an audience will hardly see that.
If you want to secure a high Conversion rate, you should create an offer landing coherent with your Inpage. For instance, if you write about a special promo on Inpage, it is great to mention the same promo offer on the landing.
Make creatives like a dialog with users. For example, you can come up with sentences like “you can win....”, “Stasy is near by you, let’s meet”, and so on.
Watch our video guide on YouTube!