At HilltopAds, you can add tokens (placeholders / parameters) to your URL to get more details about purchased traffic such as geo, browser, ad zone, etc.
Available tokens for Postback Tracking
There is a list of all available HilltopAds tokens:
{{geo}} – Information about countries from which traffic is purchased.
In your statistics, you will see ISO country code (for example, for the United States there will be US).{{zoneid}} – IDs of traffic sources from which traffic is purchased.
In your statistics, you will see IDs (for example, A1B2C3D4).
Please note: HilltopAds works as a blind network, so we do not tell you the names of traffic sources.
{{adid}} - IDs of active ads/banners of the campaign.
In your statistics you will see IDs (for example, A1B2C3D4).{{campaignid}} - an ID of the analyzed campaign.
In your statistics, you will see the ID of the campaign you created (for example, A1B2C3D4. The ID is the same as indicated in your personal account).{{category}} - a chosen category of the purchased traffic.
In your statistics, you will see a name of the category (for example, mainstream).{{cpmbid}} - specified CPM (cost per mile) rate of the campaign.
In your statistics, you will see the amount in USD without the US dollar symbol $ (for example, 0.5).{{price}} - for CPM campaigns this parameter passes a cost of 1 purchased impression. For CPC campaigns this parameter passes a cost of 1 purchased click.
In your statistics, you will see the amount in USD without the US dollar symbol $ (for example, 0.5).{{browsername}} - names of browsers from which traffic is purchased.
In your statistics, you will see a name of a browser (for example, Chrome).{{appname}} - names of applications from which traffic is purchased.
In your statistics, you will see a name of an application as it is specified in HilltopAds account (for example, Facebook).