COOKIES POLICY
Consent
By using the website www.hilltopads.com (the Website) and the services it provides to Advertisers and Publishers (the, “You”, “Your”, etc.), you consent to the use of cookies in accordance with this Cookies Policy. The Website uses cookies to distinguish you from other users of the Website. This helps us to provide you with a good experience when you browse the website and also allows us to improve the Website.
Disabling cookies
If you do not agree to the use of these cookies please disable them by following the instructions for your browser set out here or use the automated disabling tools where available below. Please note that some of the services will not function so well if cookies are disabled.
Where the organisation setting the cookie provides an automated disabling tool in respect of its cookie(s) we list the name of that organisation, the category of cookies it sets together with a link to its automated disabling tool. In all other cases, we list the names of the cookies themselves and their source at the date of this Cookies policy so that you can easily identify and disable them if you want through your browser controls.
Some browsers make is possible for you to signal that you do not want your internet browsing activity to be tracked. Disabling tracking may interfere with your use of the Website and the services provided on the Website.
After your initial visit to the Website we may change the cookies we use. This cookies policy will always allow you to know who is placing cookies, for what purpose and give you the means to disable them so you should check it from time to time.
What are cookies?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating web domain on your subsequent visits to that domain. Most web pages contain elements from multiple web domains so when you visit the Website, your browser may receive cookies from several sources.
Cookies are useful because they allow a website to recognise a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.
Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the site).
What types of cookies do we use?
We describe the categories of cookies HILLTOP ADS LTD, its affiliates and its contractors use below.
- Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for (such as navigating between pages) cannot be provided.
- Performance Cookies
We make use of analytic cookies to analyse how our visitors use our Website and to monitor Website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the Website. The information collected by these cookies is not associated with your personal information by us or by our contractors.
The Website currently uses the following analytic cookies from Google Analytics, Facebook pixel and Yandex.Metrica.
- Website Functionality Cookies
We make use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language or the region you are in), or to recognise the platform from which you access the site, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.
- Advertising Cookies
These cookies help us to make the ads more attractive to users and more effective for publishers and advertisers. These files collect information about a users’ browsing habits and used to make advertising more relevant to the user, improve reporting of campaign, increase the effectiveness of campaigns, avoid showing ads user has already seen and helps to customize ads on our service.
| Source | Purpose | Further Information |
|---|---|---|
| Facebook Custom Audience | Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network. | Privacy Policy – https://www.facebook.com/about/privacy/ |
| Adwords Remarketing by Google | AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. that connects the activity of this Website with the Adwords advertising network and the Doubleclick Cookie. |
Privacy Policy – http://www.google.com/intl/en/policies/privacy/ |
| Yandex.Metrica Service | We contracted Yandex to analyze your use of this website in order to produce reports on the activities on our website and provide more services connected to the use of our website and the internet in general. We also use Yandex.Metrica for marketing purposes: it allows us to advertise on third party websites (including Yandex) to previous visitors to our website. |
Privacy Policy - https://yandex.ru/legal/confidential/?lang=en Opt Out - https://yandex.com/support/metrica/general/opt-out.xml |
- Session Cookies
These cookie files contain information about how users interact with the Website during browsing session. This may be information about the frequently visited or most recently visited web pages and about visited sections of the Website, for example, if user saw an error message.
- Persistent Cookies
These cookies help Website remember information and settings applied by user, such as language selection, theme selection, menu preferences, internal site bookmarks or favourites, and others. Persistent cookies enable a website to remember you on subsequent visits, speeding up or enhancing your experience of services or functions offered.
Use of IP addresses and web logs
We may also use your IP address and browser type to help diagnose problems with our server, to administer our Website and to improve the service we offer to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information.
We may perform IP lookups to determine which domain you are coming from (e.g. google.com) to more accurately gauge our users’ demographics
Information from these types of cookies and technologies or about website usage is not combined with information about you from any other source.
Social media sharing cookies
These cookies are used to integrate some common feature of the major social media and provide it within the site. In particular, allow the registration and authentication on the site, e.g. via Facebook and Google connect, share, and the comments of the site’s pages on social, enable the “functions like” on Facebook and “+1” on Google+.
Cookies policy does not cover third party websites
Please note that this cookies policy does not apply to, and we are not responsible for, the privacy practices of third party websites which may be linked to this Website. These cookies are likely to be analytical/performance cookies or advertising cookies.
Pixel tracking
Cookie files can be used to ensure proper display of advertising materials in campaigns of our advertisers and to measure the effectiveness of such campaigns. In this case, information may be collected through pixel tracking tags, which advertisers undertake to place at its or its partners sites.
A pixel is a line of code which is used by a Website or third party ad server to track a user’s activity. The use of a pixel allows us to record that a user has visited a particular webpage along with additional non-personally identifiable information that the website publisher or advertiser may choose to include with the pixel tracking tags. We do not collect the online user’s personally identifiable information through our pixel tracking tags.
These tags are used by our ads server regarding the user’s behaviour and usage patterns on advertisements and sites operated by our clients to better customize the type of advertisements users see on various sites and refers only to non-personally identifiable information of users. We believe that the use of these pixel tracking tags enables us and our clients to provide users with a more meaningful web experience.
Changes to the Cookies Policy
We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies. This cookies policy was last updated in 2018.
Questions or Comments about this Cookie Policy
If you have questions or concerns regarding this statement, you should first contact us through email. You can address your general questions and comments by e-mail to support@hilltopads.com