Affiliate Marketing Glossary

Here is the complete list of affiliate marketing terminologies and acronyms either you're a newbie or seasoned veteran.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A/B Testing:

Also known as split-run testing or bucket testing, it is a process when a marketer tests several versions of advertising (or digital) content such as titles, images, CTA buttons, etc, to find the most converting combination for their promotion channels.
Above the Fold:

Content that is immediately visible without scrolling, attract attention and prompts action (e.g., headlines, CTAs, visual elements). Due to different screen sizes and devices, adaptive design is required to ensure that important messages reach different audiences.
Ad Exchange:

A programmatic infrastructure that enables automated, real-time digital ad auction between advertisers and publishers. It serves as the operational core of programmatic ecosystems, where data-driven algorithms evaluate bids and allocate impressions to maximize audience relevance.
Ad Fraud:

The deliberate falsification or manipulation of advertising engagement metrics (clicks, impressions, conversions) to exploit payment models or skew campaign analytics.
Ad Impression:

A count of how many times an advertisement is shown to a user, signifying a potential view. It serves as a basic but crucial metric to measure an ad's visibility and overall campaign exposure.
Ad Inventory:

The available space on a publisher’s digital platforms (websites, apps, videos) where ads can be displayed. It represents the real estate for advertisers to place their ads, with pricing often based on impressions or audience volume.
Ad Network:

A platform that connects publishers and advertisers for buying and selling digital ad space. Publishers sell their traffic by placing ads on their sources (websites, apps, etc) and earn money while advertisers promote offers to a web audience.
Ad Rank:

A metric that defines your ads placement on the search results page, combining bid amounts with ad quality signals.
Ad Retargeting:

A strategy that allows you to show ads to an audience that has already interacted with your ads, website, online or offline store, etc. It enhances audience segmentation and increases ROI by re-engaging prospects with tailored offers.
Ad Server:

A platform that serves, tracks, and manages digital ad campaigns. It stores creative assets and serves them to targeted audiences, while also collecting data on performance, such as impressions and clicks, to assess campaign effectiveness.
Ad Spend:

The total amount of money invested in paid advertising within a specific campaign or channel. It represents the cost of placing ads and is a key metric for evaluating marketing efficiency and return on investment (ROI).
AdSense:

A monetization platform for publishers from Google who want to monetize their desktop or mobile traffic. Revenue is generated through CPC or CPM models, with payouts based on advertiser bids and user engagement.
AdTech:

A suite of technologies designed to streamline and optimize digital advertising processes, from audience targeting to campaign measurement.
Advertiser:

A business or individual that pays for ad placements to promote products, services, or offers, often partnering with affiliates to drive conversions.
Advertising:

A form of paid communication designed to inform, persuade, or remind audiences about a product, service, or brand.
Affiliate Link:

A unique URL assigned to an affiliate, enabling the tracking of referrals, clicks, and conversions for commission attribution.
Affiliate Manager:

A professional who supports and guides affiliates in their marketing efforts, ensuring smooth collaboration and maximizing performance.
Affiliate Marketing:

A marketing model that rewards affiliates for referring traffic or sales to a business through their promotional activities, with compensation tied to the successful completion of predefined actions.
Affiliate Marketing Forum:

An online community platform where individuals can exchange knowledge, ideas, and experiences related to affiliate marketing.
Affiliate Network:

A platform connecting affiliates (publishers) and merchants (advertisers), providing them with all necessary tools and services to establish profitable partnership for both parties.
Anchor Text:

The clickable part of a web page text that combines a simple text and a hyperlink inserted in it. Optimized for SEO purposes.
API (Application Programming Interface):

A combination of certain protocols and algorithms that allow two different software systems to automatically exchange data with each other, simplifying regular tasks for affiliates (e.g., tracking).
Attribution Model:

A set of rules and algorithms defines how to credit various user activities for conversions (e.g., clicks, registrations). It helps advertisers analyze the effectiveness of their ad campaigns.
Audience Segmentation:

The process of dividing a broad audience into subgroups based on one or more characteristics (e.g. gender, age, demographic characteristics). Its main purpose is to help marketers make advertising more personalized by identifying subgroups.
Automation:

The process of using software tools and technologies to perform routine tasks with minimal human involvement to reduce time on task and increase efficiency.
Average Order Value (AOV):

An economic metric that shows the average amount a customer spends per transaction. Typically used in the eCommerce niche.

B2B advertising:

Advertising process in which the business is involved from two sides: as the initiator of the ads and as a target audience. In short, from business to business.
Backlink:

A hyperlink from a someone else's website to yours. Placing your site's link on other relevant sites allows you to improve your SEO performance and get to the top of search results.
Banner Ad:

A graphic advertisement displayed on a page of a website or in an app that, when clicked on, opens an advertising page (or pre-landing page). Usually banner ads can be static or in a gif format.
Behavioral Targeting:

Adjusting the display of ads based on users' behaviour in the online environment (e.g. their search experience, shopping on websites, etc.)
Bidding:

Offering a price to a customer for buying something. Most often used in online marketing and shows the cost per 1000 impressions, clicks, conversions, etc.
BlackList:

A list of traffic sources where advertisers no longer want to show ads. Usually the blacklist includes traffic sources that do not convert or from which the advertiser receives too expensive conversions.
Bounce Rate:

A metric that shows what percentage of site visitors visited only one page and left a site.
Brand Awareness:

A business metric reflecting the level of brand recognition by potential customers.
Brand Loyalty:

The process of choosing a particular company over competitors. It is usually expressed by the consistency of buying or using the services of this particular company.
Brand Safety:

Actions taken to protect business reputation from damage caused by displaying adverts alongside inappropriate content or on banned sites.
Browser:

A software that allows you to go online, visit websites, interact with their content, and communicate with other Internet users.

Call to Action (CTA):

A clear, compelling prompt that drives users to take immediate action — whether clicking, subscribing, or purchasing. Usually, CTA is a button or a link.
Campaign:

A planned series of marketing activities focused on promoting products or services, and engaging targeted audiences.
Click ID:

A parameter that allow to authenticate every user click to precise track ads results, attribute users, and analyze performance across campaigns.
Click-Through Rate (CTR):

A marketing metric expressing the percentage of an audience who see and click on your online creative: advertisement, button, link, etc.
Clickbate:

Content designed to attract attention and provoke clicks, often using exaggerated or misleading headlines to drive engagement.
Clickunder:

Also known as Popunder, is a type of pop advertising where a full-page ad opens behind the active window, steering users directly to the offer’s landing page when they close the main browser tab.
Commission:

Earnings affiliates make when a referred visitor completes a desired action, such as a purchase or sign-up.
Content Marketing:

A strategy focused on producing and sharing valuable and up-to-date content to capture the attention of an audience and encourage actions that lead to profit.
Contextual Advertising:

A method of delivering ads that correspond to the textual content of a website. It enhances the relevance of promotional messages to the viewer's immediate context.
Conversion:

Any desired for advertisers action on an offer page that aligns with the campaign’s goals. For example, registration, purchase, filling a form, etc.
Conversion Rate:

A metric that shows the percentage of visitors who take a desired action on a page, calculated by dividing the number of actions by the total visits or impressions.
Conversion tracking:

The process of monitoring and recording the actions taken by users on a website, such as purchases or sign-ups, in order to measure campaign success and optimize performance.
Cookies :

Tiny text files stored on a user’s device to track session data, preferences, or browsing behavior, enhancing website interactions and personalizing the experience.
Cost Per Acquisition (CPA):

A metric and payment model prioritizing conversions, where costs are calculated per completed goal.
Cost Per Click (CPC):

A metric that shows a cost of each click on ads advertisers receive.
Cost Per Install (CPI):

A metric and a payment model in mobile app advertising when an advertiser pays for each installation.
Cost Per Lead (CPL):

A cost per each user who meets advertiser-specific criteria (e.g., completed forms, intent signals) - lead.
Cost Per Mille (CPM):

A payment model where advertisers are charged for every 1,000 times their ad is shown, while publishers earn money for every 1,000 ad impressions.
CPA network:

A marketplace where advertisers list CPA offers, and affiliates promote them with an ad network to earn commissions based on completed actions.
Customer Journey Map (CJM):

A visual tool that charts the customer’s experience across various stages, allowing businesses to track customer emotions, pain points, and expectations to better align their offerings and improve customer satisfaction.

Daily Budget:

The maximum amount set for daily spending in an ad campaign. Once this limit is hit, the campaign is paused until the next day to prevent overspending.
Data Management Platform (DMP):

A tool that consolidates audience data from different channels and sources, allowing businesses to optimize marketing efforts by segmenting audiences for more precise targeting.
Dating:

An online niche where businesses offer platforms, apps, and services targeting individuals looking for romantic connections.
Demand-Side Platform (DSP):

A software tool that allows advertisers to purchase digital ad inventory and optimize their campaigns in real-time, ensuring ads are shown to the right audience across multiple platforms.
Demographics based targeting:

Targeting parameters that divides audiences based on demographic factors like gender, age, education, income, or life stage to customize advertising strategies and improve campaign performance.
Digital Funnel:

A model that shows the steps potential customers take when exploring a product or service online, helping them move from first learning about it to making a purchase.
DirectLink:

An ad link with traffic redirection where users are sent directly to an advertising page.
Display Advertising:

A form of paid digital advertising that uses creative visuals like banners, images, or videos to promote products or services on websites and apps.
Domain:

A unique website address that identifies and locates a website on the Internet.
Domain Authority (DA):

A score developed by Moz to predict how well a website will rank in search engines based on various SEO factors.
Double-Opt-In (DOI):

A process that confirms a conversion through two distinct steps, enhancing accuracy by minimizing the risk of user mistakes.
Dynamic Content:

Dynamic Web or ad content elements that adapt automatically based on user data (like behavior and location) to provide personalized experiences for greater engagement and conversions.

Earnings Per Click (EPC):

The metric that indicates the average amount of revenue an affiliate earns from each user's click on the affiliate link.
eCommerce:

An online niche of the digital buying and selling of products or services online through platforms.
eCPM:

A metric that measures earnings per 1,000 impressions for advertisers. To find eCPM, divide total earnings by the total number of impressions and multiply by 1,000.
Email List Segmentation:

The process of organizing email subscribers into targeted subgroups based on different parameters such as their demographics, behavior, interests to send personalized, high-performing email campaigns.
Email marketing:

A marketing strategy of using email address to attract leads, promote offers, and engage with potential customers through personalized newsletters.
Engagement Rate:

A metric that shows how actively the audience interacts with online content through likes, comments, shares, and clicks, revealing the effectiveness of your marketing efforts.
Entry Page:

The first page someone views when visiting your website.

Facebook Pixel:

A piece of code from Facebook (Meta) that allows you to track users activity on your website or app, and optimize the performance of Facebook Ad Campaigns based on received data.
Feed Optimization:

The process of optimizing offer or product data feeds (titles, images, pricing, etc.) to improve ad relevance, targeting precision, and conversion rates.
Finance offer:

An offer type associated with money products or services (investments, loans, credit cards, money exchangers, etc).
First Click:

An attribution model showing a user's first interaction or purchase.
FOMO (Fear of Missing Out):

A marketing strategy where you deliberately make users feel afraid of missing out on getting something from your advertising campaign.
Footer:

A part of website content that shows at the bottom of each website page.
Frequency Capping:

A setting that limits a number of ad showing to the same user within specified time period.
Full Funnel Marketing:

A marketing strategy when sending relevant marketing messages to users at each of the customer journey stages - awareness, consideration, conversion, retention, etc.
Funnel Analysis:

A process of evaluating each step of your marketing funnel to find weaknesses and identify key areas for increasing of each step conversion rate.

Gambling offers:

A part of the iGaming niche associated with money winning games such as casinos, poker, lotteries, etc.
Gamification:

A process of integration game elements and mechanics to different activities such as online marketing, ads, posts, etc, to increase user engagement.
GEO:

A geographical parameter that shows from which country, city, continent, or state a user is.
Geo-Targeting:

Ad delivery settings based on a user country, city, continent, state, or other GEOs parameters.
Google Ads:

An online advertising platform created by Google to help advertisers promote their products or services to a wide range of Internet users.
Google Analytics:

An online analytics platform created by Google to help website or mobile app owners analyze traffic engagement, users behavior, etc.
Growth Hacking:

A combination of creative and cost-effective marketing strategies that uses to rapidly increase a user base and company revenue.
Guest Blogging:

A strategy of writing and publishing articles on third-party blogs.

iGaming:

A digital gambling vertical that involves wagering on casino games, poker, sports betting, and similar activities for monetary rewards.
Impressions:

The total number of ad displays on a webpage or a mobile app.
In-App ads:

A type of ads that appear inside mobile applications, allowing advertisers to reach an active and engaged audience in a seamless way.
In-Page Ads:

Advertisements embedded within a webpage’s layout, delivering promotional messages in a natural, contextually relevant way.
In-Stream Ads:

A type of video advertising embedded in digital streaming content (pre-roll, mid-roll, or post-roll) designed to engage viewers during their viewing experience.
Inbound Link:

A hyperlink on a different website that redirects visitors to your site.
Influencer Marketing:

A strategy where brands cooperate with popular people who have an audience in the Internet (e.g. bloggers) to promote their products or services.
Interstitial Ads:

Ads that occupy the entire screen and are shown at natural transition points, requiring user interaction to close.
IP Targeting:

Ad delivery settings based on users IP (Internet Protocol) addresses.

Landing Page:

A purpose-built webpage where ad traffic is directed, designed to drive specific visitor actions (e.g., sign-ups, purchases) through focused messaging and CTAs.
Lead:

A potential customer who is the main target of marketing activities.
Lead Generation (Lead Gen):

The process of collecting potential customers (leads) through targeted ads and forms on websites so that they become customers.
Lead Magnet:

A tool or resource, like a free checklist or discount, provided to website visitors in exchange for their contact information, helping to build a database of leads.
Lifetime Value (LTV):

The overall amount of money a business expects to earn from a customer over the entire time they’re engaged with the company.
Link:

An HTML code embedded in text or images that redirects users to a target page when clicked, facilitating navigation from one webpage or website to another.
Link Building:

The process of creating hyperlinks that redirect users from different websites to yours, boosting search engine rankings and driving more traffic.
Link Juice:

The SEO value transferred between webpages via hyperlinks, affecting their authority and search rankings.
Long-Tail Keywords:

Less popular, highly targeted search phrases that yield good SEO results by addressing specific user intent.
Lookalike Audience:

A targeted group created by analyzing the characteristics of high-value customers, enabling the discovery and engagement of similar audiences.
LSI Keywords:

A set of semantically linked terms, including synonyms and acronyms, used to enrich webpage content and boost SEO performance.

Macro Conversion:

A set of targeted activities that are defined as key goals of ads or websites, allowing businesses to measure their success through conversion rates.
Mainstream Dating:

A type of dating niche targeting broad demographics seeking genuine relationships, excluding adult themes.
Marketing Funnel:

A step-by-step journey of potential customers that turns prospects into paying clients, starting from initial product awareness and ending with their loyalty.
Media Buying:

The process of purchasing traffic for advertising purposes.
Meta Description:

A short text snippet that explains what a web page is about.
Micro Conversion:

Small targeted actions or steps taken by a website visitor that suggest they are moving toward a full macro conversion. Although not counted in the main conversion rate, micro-conversions provide valuable insight into the success of the funnel.
Mobile Content Offers or Mobile Value Added Services (mVAS):

Digital products or services monetized via mobile carriers, offering subscriptions or one-time access to apps, games, or media through seamless SMS/WAP billing.
Mobile Optimization:

A process of adapting a website page for mobile devices to provide a seamless, user-friendly experience for mobile visitors.

Native Ads:

Non-disruptive ads mirroring a platform’s organic content (e.g., in-feed articles, recommended lists), designed to engage rather than interrupt users.
Negative Keywords:

A type of search keywords that your content should not be shown to your audience, as these are not relevant or converting for you.
Net Promoter Score (NPS):

A loyalty metric measuring customers’ likelihood to recommend a brand, distilled into a scalable benchmark (-100 to 100).
Neuromarketing:

The science of subconscious perception and consumer behaviour when seeing advertising, using biometric tools (e.g. EEG, eye movement tracking) to optimize messages, design and emotional appeal.
Niche Marketing:

A marketing techniques to target ads to a narrow specific audience with unique needs, fostering loyalty through hyper-relevant solutions and community-driven branding.
No-follow Link:

An HTML attribute that signaling search engines not to pass SEO value (link equity) to the linked page, commonly used for untrusted sources, sponsored content, or user-generated links.
Nutra offers:

A popular niche featuring health, beauty and wellness products (e.g. supplements, diet aids, etc).

Off-Page SEO:

Strategies to boost a site’s authority through external tactics such as backlinks, social mentions, and influencer partnerships, signaling credibility to search engines.
Offer:

A product, service, or incentive promoted in ad campaigns.
Omnichannel Marketing :

A strategy that integrates customer interactions across all touchpoints (e.g., apps, stores, emails) using real-time data sync.
On-Page SEO:

A set of optimization strategies used on a particular website and controlled by the site's developers, including HTML elements, keyword placements, and meta tags, designed to improve SEO.
Onboarding:

A process that helps new users quickly understand and effectively use a website or app by explaining key interface elements and guiding them to achieve their desired outcomes.
Onclick:

Also known as Popunder, a user-initiated ad format triggering landing pages in new tabs.
Opt-in:

A process of choosing to be involved in something.
Opt-out:

A process that allows individuals to unsubscribe or decline further marketing communications, ensuring they no longer receive promotional messages.
Optimization:

A process of continuous improvement of something such as campaigns, creatives, or assets based on performance data.
Organic Search:

A method of gaining unpaid visibility on search engines through high-quality content that meets user intent, without the use of paid ads.
Outbound Marketing:

A marketing approach in which businesses initiate first contact with potential customers using traditional channels like cold calling, direct mail, and print ads.

Page Authority:

A score estimating how well a specific webpage will rank in search engines taking into account various SEO factors, including backlinks, content quality and relevance.
Page Rank:

A numerical value assigned by search engines like Google to assess a webpage's importance, determined by the volume, quality, and relevance of inbound links. The higher the Page Rank, the more authoritative and trustworthy the webpage is considered by search engines.
Paid Search:

A marketing strategy where advertiser pay for delivery of their content to get as many targeted users as possible from search engines.
Pay-Per-Click (PPC):

A type of ads where advertisers pay solely when users click on their ads, ensuring spending is tied to measurable interactions.
Payment Threshold:

The minimum amount of earnings required for a payout to be processed by an affiliate network or advertising platform.
Payout:

The revenue paid to an affiliate or publisher per one thousand impressions or click.
Pin Submit offers:

A niche where users need to confirm their participation in something through an SMS or PIN.
Pixel:

A piece of code installed on websites that collects data on user interactions with a website for analytics and retargeting purposes.
Popunder:

A type of pops ads that opens in a new browser window behind the active one, ensuring minimal interruption to the user’s current activity.
Popup:

A type of pops ads that is opened in a new tab of a browser before the main user's page, and is used for delivering targeted promotions.
Postback:

A trigger tool that sends conversion data from the advertiser back to the affiliate network in real time.
Pre-landing page:

A preliminary landing page that acts as an intermediary between an ad click and the final offer page, designed to warm up visitors and increase conversion rates on the main website.
Profit:

The net income generated from marketing activities after deducting all associated expenses.
Proxy traffic:

Internet traffic that is routed through proxy servers, masking users' true IP addresses and locations.
Public Relations (PR):

A set of free activities to build an organization’s image through various media channels, managing public perception, and engaging in strategic communication efforts to enhance reputation.
Publisher:

An individual or entity that owns or manages digital traffic sources, and monetizing it by displaying ads or promoting affiliate offers.
Push ads:

A type of native advertising delivered as push notifications on a user’s device, designed to engage users by directly showing targeted ads.

Real-time bidding (RTB):

An automated process in digital advertising where ad spaces are auctioned in real-time with real-time bidding.
Redirection:

A process of automatically sending users from one webpage to another.
Referral Program:

A program that rewards affiliates or customers for bringing new leads, users, or clients to a network, typically by offering bonuses or a percentage of the referred users' revenue.
Retargeting (or remarketing):

Behavioral re-engagement targets users who interacted with a brand but didn’t convert, using personalized ads to rekindle their intent.
Return on Ad Spend (ROAS):

A key performance indicator that evaluates an advertising campaign’s efficiency by measuring the revenue earned for each dollar invested in ads. It is calculated by the total revenue generated by the campaign by the campaign's total cost.
Revenue Share:

A profit-sharing agreement that aligns the goals of the publisher and the network, where payouts are based on performance rather than fixed rates.
ROI (Return on Investment) :

A financial measure for assessing the profitability of an ad investment, determined by dividing the generated revenue by the investment's cost.
RON (Run of Network):

An advertising strategy where ads are placed across a wide range of websites without the ability to set up specific targeting settings, aiming to maximize reach and ad impressions.

Search Engine Optimization (SEO):

A process of boosting a website's visibility in search engine rankings through techniques like keyword optimization, content creation, and technical improvements.
Search Engine Results Page (SERP):

The page displayed by search engines in response to a user's query, featuring a list of relevant web pages, ads, and other content types.
Self-Serve ad platform:

A digital advertising system that enables advertisers to independently create, control, and optimize their ad campaigns without requiring direct assistance from the platform provider.
Single Opt-in (SOI):

A type of offers where users need to confirm something once without re-confirmation via SMS or PIN.
Site Map:

A structured outline or visual representation of a website’s pages, created to facilitate easy navigation for both users and search engines.
Social Media Marketing (SMM):

The practice of promoting products, services, or businesses through social media platforms such as Facebook, Instagram, Twitter, etc to engage target audiences, build brand awareness, and drive website traffic.
Split Testing:

Also known as A/B testing, a data-driven approach where two or more variations of a webpage or advertisement are tested against each other to determine which version yields higher conversions or engagement.
Sponsored Content:

A form of ads where brands finance the creation of content such as articles, posts or videos about their products or services which is published on third-party pages.
Spy tool:

Software designed to monitor and analyze competitors' online activities such as ads, providing insights into their advertising strategies, keywords, and performance metrics.
Supply-Side Platforms (SSP):

A technology platform that allows publishers to control, sell, and optimize their advertising inventory programmatically, connecting them with various demand sources to maximize revenue.
Sweepstakes:

A niche where participants enter for a chance to win prizes, often requiring them to submit contact information, which can be used for marketing goals.

Targeted Marketing:

A marketing strategy where advertisers show their ads to a specific segmented group of users.
Telegram advertising:

A strategy of promoting products, services, or brands through various advertising formats within the Telegram messenger.
Telegram Mini Application:

Lightweight, web-based applications integrated within Telegram that offer users functionalities like shopping, gaming, or service bookings, all without requiring external downloads.
Tier1 countries:

Countries with high-income economies, advanced technological infrastructure, and strong consumer purchasing power, making them prime targets for advertisers seeking quality traffic and conversions. Examples include the United States, United Kingdom, Australia, and Germany.
Tier2 countries:

Countries with emerging markets are characterized by moderate income levels and growing digital engagement. Advertising costs are typically lower than in Tier 1 countries, offering opportunities for advertisers to reach expanding audiences. Examples include Cyprus, Israel, Japan, and Italy.
Tier3 countries:

Developing countries with lower income levels and less advanced digital infrastructures. While advertising costs are minimal, conversion rates may be lower due to limited purchasing power. Examples include Bangladesh, Nigeria, and Ethiopia.
TMA monetization:

The process of generating revenue from Telegram Mini Apps by integrating ads, offering in-app purchases, or utilizing subscription models to capitalize on user engagement.
Token:

A dynamic variable embedded within URLs to monitor specific information in ad campaigns, aiding in tracking user interactions and optimizing advertisements.
Tracker:

A tool or software used to monitor and record user interactions with ads, providing data on user behavior, engagement metrics, and campaign performance.
Traffic:

The flow of users visiting a website, app, or online platform, measured in terms of volume, sources, and behavior, serving as a key indicator of digital presence and marketing effectiveness.
Traffic Source:

Channels from which visitors arrive at a website or application. Traffic sources can be search engines, social media platforms, direct visits, or referral links, etc.
Traffic Volume:

The total number of visitors a website receives over a specific period, indicating the site's popularity and user engagement.

Web Analytics:

Tools and techniques used to measure website performance, analyze visitor interactions, and provide insights for optimizing website strategies.
Webmasters:

Professionals responsible for creating, managing, maintaining, and optimizing websites, ensuring their functionality, security, and overall performance.
Website Monetization:

A method applied to convert website traffic into income through ads, sponsored content, and other revenue-generating models.
Website Optimization:

A process of improving website performance by using various tools, strategies, and experiments.
White Hat SEO:

Also know as ethical SEO, search engine optimization techniques focused on quality content and user experience to improve rankings in compliance with search engine guidelines.
WhiteList:

A list of pre-approved traffic sources deemed safe for showing ads, often used to ensure high-quality traffic or prevent fraud.

Affiliate Marketing Glossary

A/B Testing:

Above the Fold:

Ad Exchange:

Ad Fraud:

Ad Impression:

Ad Inventory:

Ad Network:

Ad Rank:

Ad Retargeting:

Ad Server:

Ad Spend:

AdSense:

AdTech:

Advertiser:

Advertising:

Affiliate Link:

Affiliate Manager:

Affiliate Marketing:

Affiliate Marketing Forum:

Affiliate Network:

Anchor Text:

API (Application Programming Interface):

Attribution Model:

Audience Segmentation:

Automation:

Average Order Value (AOV):

B2B advertising:

Backlink:

Banner Ad:

Behavioral Targeting:

Bidding:

BlackList:

Bounce Rate:

Brand Awareness:

Brand Loyalty:

Brand Safety:

Browser:

Call to Action (CTA):

Campaign:

Click ID:

Click-Through Rate (CTR):

Clickbate:

Clickunder:

Commission:

Content Marketing:

Contextual Advertising:

Conversion:

Conversion Rate:

Conversion tracking:

Cookies :

Cost Per Acquisition (CPA):

Cost Per Click (CPC):

Cost Per Install (CPI):

Cost Per Lead (CPL):

Cost Per Mille (CPM):

CPA network:

Customer Journey Map (CJM):

Daily Budget:

Data Management Platform (DMP):

Dating:

Demand-Side Platform (DSP):

Demographics based targeting:

Digital Funnel:

DirectLink:

Display Advertising:

Domain:

Domain Authority (DA):

Double-Opt-In (DOI):

Dynamic Content:

Earnings Per Click (EPC):

eCommerce:

eCPM:

Email List Segmentation:

Email marketing:

Engagement Rate:

Entry Page:

Facebook Pixel:

Feed Optimization:

Finance offer: