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What Is CPC Advertising: Pros & Cons, Comparison, the Best Practices in 2025

Cost Per Click (CPC) is a fundamental bidding model in digital marketing, enabling advertisers to buy ad spots, display their ads, and pay only for actual engagement. There are other models available, but this one in particular remains a popular choice, regardless. In this article, we will elaborate on the…

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Cupid’s New Playground: Mastering Affiliate Marketing in the Dating Vertical

# Dating # Promotion tips

We all know that human beings are social creatures. We constantly need to communicate with someone, maintain relationships, and feel part of a community. In the end, there was a reason to put socialization as one of the first stages of Maslow’s pyramid, known to everyone from the school curriculum.…

Affiliate Marketing

What Is CPM, and Why Is It The Best Model For Advertisers and Publishers in 2025?

# Trends & News

Even if you are not a newbie to the world of affiliate marketing, you may still wonder — what is CPM? Perhaps you have not worked with this model before because it is difficult to understand, or it seems to you that it loses to analogs such as CPC, CPA…

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The Hidden Trick to 10% Lifetime Commissions: How to Earn $90k+ with HilltopAds ref program.

# Monetization tips

Considering HilltopAds’ Referral program and don’t know how to begin? You are not alone. Referral marketing success needs more than simply sharing a link – it demands a strategy that evolves. No matter if your goal is to profit from unused traffic, create passive income, or increase current results, the…

Affiliate Marketing

What Is Affiliate Marketing and How To Get Started in 2025?

# Trends & News

Are you sure you know everything about what affiliate marketing is? Do you doubt whether it’s hard to get started or whether it’s really profitable? In this article, we will cover everything related to the question “What is affiliate marketing”: how to start, what to expect, and which tips and…

Ad platform

HilltopAds Platform Updates: March 2025

# HilltopAds Updates

Only two months ago we shared ad platform updates last time. Now we’re ready to do it again! We’ve made a huge step up by adding new targeting option, improving UI, and releasing other useful features, which we will cover next! Updates for Advertisers As usual, we’re doing our best…

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# Case studies # Tools for advertisers # Make money with Social Traffic # Website monetization # Trends & News # Vertical trends # HilltopAds Updates # Affiliate Marketing Conferences # Expert talks

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What Is CPC Advertising: Pros & Cons, Comparison, the Best Practices in 2025

# Affiliate Tools # Trends & News

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Stop Losing Money on Ads: How to Optimize Your CPM Campaigns for Maximum ROI

# Promotion tips

We have discussed the topic of KPIs in affiliate and digital marketing many times and told you about different effective strategies to improve them. This time we have an unusual case — we will still be looking at KPI, but one that you as an advertiser cannot influence in any…

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Cupid’s New Playground: Mastering Affiliate Marketing in the Dating Vertical

# Dating # Promotion tips

Monetize

How to Earn Money from Telegram? Ultimate Telegram Traffic Monetization Guide

# Make money with Social Traffic # Monetization tips

Pavel and Nikolay Durov’s originally conceived Telegram as a universal and secure space for sharing files, messages, and media. From 2013 to today, the app has grown and evolved, and now it’s a cross-platform confidential messenger winning the hearts of active users globally. More importantly, Telegram can be called a…

Affiliate Marketing

What Is CPM, and Why Is It The Best Model For Advertisers and Publishers in 2025?

# Trends & News

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From 0 to 100k: How One Publisher Cracked the Code on Twitter (X)

# Make money with Social Traffic # Monetization tips

Hundreds of platforms are battling for your attention, but let’s be honest—only a handful deliver real profits in traffic monetization. You’re probably glued to the usual suspects like Facebook and Instagram. Safe choices, right? But here’s the kicker: What if Twitter (X) is that hidden goldmine you’ve been skipping? A place where competition is slim, and audiences practically…

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The Hidden Formula to Turning Instagram Followers Into Paying Customers in 2025: CASE STUDY

# Make money with Social Traffic # Monetization tips

Let’s shed more light on something that is absolutely remarkable — Instagram monetization. Instagram is a treasure house of traffic arbitrage, offering a crowd to serve every niche or method. In short, Instagram is a fantastic way of getting high-value users, hence a must to dive in more deeply. In…

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The Smart Ad Strategy That Earned a Publisher $38,298 with a Movie Website

# Website monetization

In the heart of Vietnam, where tradition meets modern technology, a story has emerged that will inspire many. Today, a publisher from Vietnam is here to share his journey of earning through movie websites. Cha Mi Li created a platform dedicated to cinema that features clips and information from popular films and…

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No Website? No Problem! Discover how to Earn $62,715 Using Only Facebook and HilltopAds Direct Link

# Make money with Social Traffic

What do publishers lack in their pursuit of increasing advertising revenue? Many of them focus exclusively on monetizing traffic from their websites; however, social traffic is now starting to take the spotlight. Yes, some success stories take longer to unfold than others, and that’s perfectly fine; there is no universal recipe…

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This simple trick helped a publisher earn $846,478 on Instagram: You won’t believe how!

# Make money with Social Traffic

Greetings! Today, we’re excited to share a new case study from one of our experienced publishers on how to start earning with social traffic, specifically through Instagram. This social network has proven to be a top traffic source for affiliate marketing, boasting a global and diverse audience that is ideal…

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You Won’t Believe How this Cleaner App Achieved a 122% ROI in just One Week!

# Case studies # VPN & Utilities

Hi there! When it comes to mobile marketing, Android utility apps are a goldmine! Cleaners, boosters, and system optimizers are always in demand — millions of users are constantly looking for ways to speed up their devices and free up storage. But with so much competition, how do you make your cleaner…

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The Market Where Mobile Ads Deliver 207% ROI: An mVAS Success Story

# Case studies # Pin-submits

One of the most profitable verticals in Uzbekistan is mVAS Carrier Billing — a model where users subscribe to digital services like premium entertainment content, with payments deducted directly from their mobile carrier balance. Uzbekistan is one of the most promising Tier-3 GEOs, with a rapidly growing internet audience and…

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Our Real Tested Formula for High-Traffic&High-Conversion VPN Campaigns in Brazil

# Case studies # VPN & Utilities

In the world of traffic arbitrage, there’s always room for experimentation and new strategies. In this case, we’re sharing our setup: we decided to test the VPN vertical using popunder traffic in the Brazilian market. This decision was based on insights gathered from spy services, where we noticed that the…

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Banner Ads Success Story: How Manga RPG Generated $6,887 in Just 7 Days!

# Case studies # Games

Role-playing games (RPGs) have long captured the hearts of millions of players, and their popularity continues to grow rapidly with the rise of mobile platforms. These games transport players to fantastical worlds, where anyone can become a hero equipped with unique abilities and characteristics. Immersive storylines, meticulously crafted game worlds,…

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From $1,400 to $4,198: The iGaming Campaign That Took Brazil by Storm

# Case studies # iGaming

iGaming offers are undeniably among the most profitable in the affiliate marketing world. They’re part of the so-called “evergreen” verticals—always in demand and consistently delivering results. But how do you pick the right offer, GEO, and set up your campaign to ensure your stats are as green as a lush…

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Meet HilltopAds at Conferences!

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JUNE 2025: SiGMA Asia

1-4 June 2025
Manila, Philippines

Join us at the SIGMA Asia in Manila, Philippines, from June 1-4, 2025! ✈️ The HilltopAds team is flying in to meet you — discuss your gaming traffic strategies, explore high-converting offers, and connect with the minds behind your campaigns. Asia’s gaming industry is booming,…

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MAY 2025: iCON Cyprus

29-30 May 2025
Limassol, Cyprus

Join us at the ICON Conference in Limassol, Cyprus, from May 29-30, 2025! ✈️ The HilltopAds team is flying in to meet you — discuss your questions, brainstorm strategies, and meet the managers behind your campaigns. The Island Conference iCon is where the…

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MAY 2025: MAC Armenia

20-21 May 2025
Yerevan, Armenia

Join us at the MAC Conference in Yerevan, Armenia, from May 20-21, 2025! This premier event will unite 3,500+ participants and 200+ companies — including affiliates, webmasters, ad networks, direct advertisers, and crypto enthusiasts — for two days of innovation, networking, and growth. What’s waiting for you…

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Affiliate Marketing

Understanding Browser Language Targeting: A Key to Effective GEO Targeting

# Analytics from HilltopAds

Knowing the language of target audience when creating ad campaign is essential (as much as high quality traffic source), but understanding how and where those languages are used is even better. Here are top five reasons why you must consider this advertising strategy for your next ad campaign: Wider Reach…

Ad platform

Mobile Carrier vs. IP Targeting: Tracker Disparities and How to Avoid it

# Analytics from HilltopAds # Trends & News

In affiliate marketing, it’s not enough to buy traffic of high quality to run profitable ad campaign. Another important aspect of every launch is precise targeting. This is why in the past, we’ve explored which browsers are most popular in different countries and how proxy traffic can be an opportunity…

Affiliate Marketing

IPv6 Explained: Global Implementation, Regional Features, Trends of 2025

# Analytics from HilltopAds # Trends & News

Introduction The HilltopAds ad network team is back with new priceless data about another part of affiliate marketing. In previous articles we’ve already covered Popularity of Browsers by Regions and Devices, as well as Ad Blocker Usage in Different Countries. Now it’s time to move forward and learn more about…

Affiliate Marketing

Browser Popularity by Country and Device

# Analytics from HilltopAds # Trends & News

Hello, advertisers! HilltopAds team welcomes you on another in-depth research for better understanding of ad campaign targetings. Last time, we shared a distribution of ad blockers among different browsers and regions (make sure you check it out, because it makes a great combo together with this article). Introduction: The Point of the…

Affiliate Marketing

Ad Blocker Analytics: Know Your Enemy

# Analytics from HilltopAds # Trends & News

Ad blocker removes or alters advertising content. It’s a piece of software, which blocks or changes the ads on the user’s device. An ad blocker is an application, plugin, or extension with a blacklist of sites and scripts. Once anything is added there, the user of the ad blocker will…

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Ad Placement Mistakes: What Actually Kills Your CPM Rates

# Monetization tips # Website monetization

If you’re a website owner, you know how important it is to keep your CPM rates high. But what if your earnings suddenly take a hit? A CPM drop can happen for many reasons, and one of the biggest culprits is bad ad placement. The way you place your ads…

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Best Ways on How to Optimize Popunder Ad Campaign in 2025

# Popunder # Promotion tips

Where does ad campaign optimization begin? How is improving Popunder’s campaign performance different from the optimization process in general? What pitfalls might you step in at various stages? We resolve all the possible questions you might have by providing the biggest manual on Popunder campaign optimization. Because this article will…

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Proven Ways to Monetize YouTube Channel in 2025

# Make money with Social Traffic # Monetization tips

YouTube started as a niche platform enthusiasts to express and share their thoughts, feelings, ideas, and hobbies. However, over time it has grown into a fully-fledged ecosystem for video content makers, relying on regular videos, YouTube Shorts, and live streams to stay in touch with the audiences. Every day, YouTube…

iGaming Insights: HilltopAds and Peaky Ads Discuss iGaming History, Challenges and Future Trends

# Expert talks # iGaming

Introduction: About the Industry and Our Guest An iGaming industry, which includes betting, gaming, lottery and a few sub-niches, is something everyone speaks about, but surely not everyone leverages to his maximum potential. What do we know about this vertical (besides the fact that its market volume reached $90 billion…

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Best CPM Rates on Popunders for Publishers in 2025

# Best format for website # Make money with Social Traffic # Website monetization

Pop ads have been around for more than two decades. And while the format is old, its performance is still remarkable, partially due to its relative simplicity. Publishers can make a lot of money when working with pop ads, particularly popunders, from HilltopAds. But how much exactly? — You might…

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