Top Stories from HilltopAds Blog

Advertise

Inside an mVAS Campaign: HilltopAds, Binom & Golden Goose in Action – Part 1: Setup

# Postback guides # Tools for advertisers

Launching an affiliate campaign involves more than simply choosing an offer and buying traffic. You need to connect the offer, tracking infrastructure, and traffic source correctly – and make sure the entire setup works before the first click comes in. That’s exactly what we’re going to do in this guide.…

Advertise

How Tango Live Reached 1.3M+ Impressions Without Aggressive Optimization

# Case studies # non-mainstream

Performance marketers are trained to optimize fast. A source spends without converting? Cut it. One OS version looks weaker? Remove it. A GEO starts behind the others? Move the budget. Sometimes that is exactly the right call. And sometimes the smarter move is to give the traffic enough time to…

Monetize

Affiliate Marketing for Beginners in 2026: How to Start and Monetize Your Traffic

# Monetization tips

Affiliate marketing has been around for a long time, and we know it can feel intimidating to get into, even if you really want to join the game. And it doesn’t help that the field isn’t the same as it was even 5 years ago: the competition has become steeper,…

Advertise

How to Create a High-Converting Landing Page Step by Step

# Promotion tips # Tools for advertisers

A good offer can still lose money after the click. You may have the right audience, workable ad creatives, and enough paid traffic, yet the landing page produces very few sign-ups, installs, purchases, or leads. Usually, there is no single dramatic mistake. Most of the time, it’s the combination of…

Advertise

How We Hit 105 Casino Registrations Below a $14 CPA Goal in Indonesia

# Case studies # iGaming

A registration is not a player. That sounds obvious, but it is one of the easiest things to forget when optimizing casino traffic. One user can register and disappear. Another can register, make a first deposit, and continue playing. On paper, both start as one conversion. For the advertiser, however,…

Ad platform

RichAds Alternatives: 7 Ad Networks Worth Testing in 2026

# Tools for advertisers

RichAds covers several popular performance formats, so looking for an alternative does not always mean that something is wrong with the platform. More often, a media buyer simply reaches a point where one traffic source is not enough. Therefore, it makes more sense to compare RichAds alternatives by campaign task.…

Learn by Categories

# Case studies # Tools for advertisers # Make money with Social Traffic # Website monetization # Trends & News # Vertical trends # HilltopAds Updates # Affiliate Marketing Conferences # Expert talks

Articles

View All

Monetize

Affiliate Marketing for Beginners in 2026: How to Start and Monetize Your Traffic

# Monetization tips

Advertise

How to Create a High-Converting Landing Page Step by Step

# Promotion tips # Tools for advertisers

Ad platform

RichAds Alternatives: 7 Ad Networks Worth Testing in 2026

# Tools for advertisers

Monetize

Streaming Website Monetization: a Practical Guide for Publishers

# Website monetization

What makes Streaming Traffic Different Nearly every visitor to a regular content website might open an article, spend a few seconds on a page, then leave. By contrast, streaming visitors usually arrive with a much more specific goal: they want to watch this particular match, movie, or stream. Longer sessions…

Monetize

What Is a Good Ad Fill Rate in 2026?

# Monetization tools

Publishers often turn to fill rate when trying to define the reason behind a change in monetization. Revenue may fall even though traffic is stable, or a certain GEO may suddenly start performing worse. This figure needs to be put in perspective. For one traffic source, an 80% fill rate…

View All

Monetize Traffic

View All

Monetize

How to Monetize Sports Traffic Spikes: Two Publishers’ Results During the 2026 World Cup

# Website monetization

For most website owners, predictable traffic is a good thing. For sports publishers, the reality can be very different. Turn your traffic spikes into revenue join HilltopAds. On a typical Tuesday, things might be quiet. But when a big football match starts, thousands of fans show up at once, traffic…

Monetize

Cashing In on the Game: How One Publisher Earned $338 in a Week During the World Cup

# Games # Website monetization

In July, the World Cup captured the attention of football fans worldwide. A publisher who was working with HilltopAds made $338 in one week during the tournament. With the new football season just around the corner, now is a good time to look at what worked and how other sports…

Monetize

How a Comic Content Publisher Earned $23,497 with HilltopAds

# non-mainstream # Website monetization

Publisher Overview Website Type: Comic / manga content for adult audience (18+)Monthly traffic: 1st website (CN only) – 1.1M, 2nd website (DE, US, MX, VN, FR) – 5.9MPartnership start: February 2026Monetization Format: MultiTag BannerRevenue generated: $23,497.67 + (Feb–Jun 2026) The Starting Point Forget the story you usually hear where publishers…

Monetize

How to Monetize an Online Video Downloader Without Ruining User Experience

# Website monetization

If you want to make money from a downloader website, it’s important to balance earning revenue with keeping the user experience smooth. Too many banners or aggressive ads can annoy users and make them leave. On the other hand, not monetizing enough means missing out on revenue. In this example,…

Monetize

How to Make $168K With a Simple Converter Site Using Popunder Ads

# Website monetization

Millions of people look for quick ways to turn videos into audio every day. Most of them want a simple tool that works fast so they can finish and move on. But what if you could turn those quick visits into steady income? We’ll show you how one publisher managed…

View All

Buy Traffic

View All

Advertise

Inside an mVAS Campaign: HilltopAds, Binom & Golden Goose in Action – Part 1: Setup

# Postback guides # Tools for advertisers

Advertise

How Tango Live Reached 1.3M+ Impressions Without Aggressive Optimization

# Case studies # non-mainstream

Advertise

How We Hit 105 Casino Registrations Below a $14 CPA Goal in Indonesia

# Case studies # iGaming

Advertise

7.5M Impressions and 300 Creatives: Inside a Tier 1 AI Dating Campaign

# Case studies # Dating

AI Dating is a visual sell. Before users read about features, open a chat, or reach the subscription page, they have already reacted to the character in the ad. One face may get attention. Another may be ignored. A banner that works today may start losing users after a few…

Advertise

Mobile Banners Are Not Dead: How a UA Betting Campaign Reached 677 Conversions and 162% ROI

# Banner # Case studies

Mobile banners have a reputation problem. Many advertisers treat them as an old-school format that is only useful for getting cheap reach or a few clicks. They usually aren’t taken seriously for betting campaigns that need to deliver real results. There is a reason for this. If you only judge…

View All

Meet HilltopAds at Conferences!

All Events

November: SIGMA World 2026

2-5 November 2026
Rome, Italy

This November, SiGMA World 2026 will take over Fiera Roma, bringing together the global gaming, affiliate, tech, and digital marketing communities for four days of business, insights, and networking. 📍 Rome, Italy📅 November 2–5, 2026➡️ HilltopAds Booth #H2-2054 With 30,000…

Learn more

September 2026: AW Americas

7-8 September 2026
Cancun, Mexico

Affiliate World will take place in Cancun this September, and HilltopAds will be there too. It’s a two-day event where campaign managers, traffic scalers, and those constantly seeking new avenues for growth all come together in one place. 📍 Cancún,…

Learn more

July 2026: AW Europe

9-10 July 2026
Budapest, Hungary

🇭🇺 Budapest, Hungary📅 July 9-10, 2026 Affiliate World Europe is one of the biggest events in the affiliate marketing industry, bringing together 7,000+ attendees from around the world – affiliates, advertisers, media buyers, ad networks, agencies, eCommerce brands, and tech…

Learn more

All Events

Affiliate marketing insights

View All

Advertise

Which Ad Format Performs Best in 2026?

# Analytics from HilltopAds

If you’re looking for the “best” ad format, you’re probably approaching performance marketing the wrong way. In effective marketing, there is no single format that consistently outperforms all others. Some formats generate massive traffic volume but lower user engagement, while others drive fewer clicks but significantly improve conversion quality. User…

Affiliate Marketing

Sports Traffic Spikes in 2026: How Advertisers and Publishers Can Capitalize on Sports Events

# Affiliate Tools # Trends & News

Global sports events have always been powerful traffic drivers, and 2026 will be a landmark year. With the FIFA World Cup 2026 and the 2026 Winter Olympics taking place within months of each other, advertisers and publishers should expect unprecedented traffic surges, shifts in user behavior, and short-term monetization opportunities…

Affiliate Marketing

WebView traffic deep dive: App-Level Performance and Conversion Distribution

# Analytics from HilltopAds # SEO and traffic

WebView traffic hides untapped potential — it converts up to 50% better than standard sources. This article reveals what drives its performance, which apps bring the best results, and how to use these insights to scale campaigns effectively with HilltopAds. Sign up with HilltopAds and start monetizing WebView traffic today.…

Affiliate Marketing

Bad Timing — Big Cost: what 2 weeks of CPA Data Reveal about Ad Frequency

# Analytics from HilltopAds # Tools for advertisers

In digital marketing, a key question is how many times an ad should be shown to the same user. Too few exposures may cause a customer to miss the ad, while too many can lead to “banner blindness” or irritation, reducing engagement. Understanding how the number and timing of exposures…

Affiliate Marketing

Client Hints: Who Sends Them – and Who Doesn’t?

# Analytics from HilltopAds

In this exclusive study, we share the real numbers. We will show you exactly which browsers and operating systems are trustworthy sources of data and which are leaving you in the dark. This is the new ground for better user attribution, and knowing it is the key to building your…

View All

Tips and Guides

View All

Advertise

Stop Babysitting Your Campaigns: How Auto Optimization Cleans Up Underperforming Zones For You

# Tools for advertisers

If you’re running campaigns across dozens (or hundreds) of zones, you already know the drill: some placements convert like magic, others just burn through budget with nothing to show for it. The problem isn’t spotting the bad zones, but finding the time to track them all every single day. Auto…

Advertise

How to Optimize Banner Campaigns in HilltopAds: Settings, Creatives, and Scaling Tips

# Banner # Promotion tips

Banner ads are often treated as an “old” display format. In reality, they are still a powerful performance tool – especially when advertisers use them with proper tracking, fresh creatives, clean targeting, and zone-level optimization. The biggest strength of banner traffic is the combination of high volume and affordable pricing.…

Monetize

How to Monetize a downloader Website in 2026: Best ways, Potential Earnings, and Verified Results

# Monetization tips # Website monetization

If you have a video downloader website, be it for X (Twitter), Instagram, TikTok, YouTube, Facebook, or any other platforms, you are probably aware of the massive traffic they can generate. Every day, millions of people search for download tools. The main question is: how can you consistently monetize that…

Ad platform

PeerClick x HilltopAds for iGaming: How to Track the Full Funnel from Clicks to FTDs

# iGaming # Postback guides

Focusing only on basic optimization in iGaming usually does not lead to long-term growth. Even if you use targeted whitelists, the main challenge is figuring out which HilltopAds zones, GEOs, creatives, devices, and browsers bring in players who actually deposit. PeerClick helps you track every step, from the first ad…

Advertise

Track More Than Just Conversions: How to Use Event Tracking in HilltopAds

# Postback guides

A single conversion rarely provides a complete view of your campaign performance. Each user action, such as clicking an ad, browsing, signing up, depositing, or making a purchase, provides valuable insights into traffic quality. HilltopAds enables you to track multiple events and micro-conversions using flexible parameters called goals, offering a…

View All

Top Stories from HilltopAds Blog

Learn by Categories

Articles

Subscribe to the blog’s updates

Monetize Traffic

Buy Traffic

Meet HilltopAds at Conferences!

Affiliate marketing insights

Tips and Guides

Videos

Subscription confirmed