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CPM Calculator: How to Calculate CPM

Ad spend leaks, campaigns underperform, and CPM often misleads. Mastering CPM with the right tools turns confusion into clarity, tracks every impression, and boosts ROI. This article shows how to calculate CPM accurately and use a powerful calculator to optimize campaigns. It’s hard to overestimate the importance of the right…

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$50K+ with X-Traffic and HilltopAds DirectLink | Publisher Case Study

# Make money with Social Traffic # Monetization tips

Hi there, Nik is here. I’m a Senior Publisher Manager at HilltopAds and work with publishers who want to get more value from their traffic. One of the most straightforward success stories I’ve seen comes from Weng Ding, a 27-year-old user from Southeast Asia. He wasn’t an entrepreneur, didn’t have…

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7 Best Mobile Ad Networks in 2025 for Advertisers and Publishers

# Affiliate Tools

The online world is not only full of entertainment but also offers tons of opportunities to earn. One of the most rewarding and robust ways to profit is performance marketing. The world of online marketing is a complex one, featuring affiliate networks, media buyers, traffic sources, and, of course, ad…

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Best Ways on How to Optimize In-Page Push Ad Campaign in 2025

# In-Page # Tools for advertisers

In-Page (In-Page Push/IPP) is one of our ad formats that looks like a push notification but appears right on the page while a user is browsing. Unlike classic pushes, In-Page doesn’t require a subscription and is visible on all devices (yes, including iOS). That means a broader reach and a…

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Top 10 Best Dating CPA Networks in 2025

# Dating # Tools for advertisers

Dating offers never go out of style – they convert, they scale, and they pay. The trick is finding a CPA Network that actually helps you earn more, not just spend more on traffic. Here’s your 2025 shortlist of proven networks that turn clicks into real profits. Dating has no…

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We Tested an AI Non-Mainstream Offer – Here’s What Happened! The Advertiser Interview

# Expert talks # non-mainstream

An AI that undresses photos? It sounds like science fiction, but it’s reality in 2025. A new wave of AI non-mainstream bots are taking the internet by storm, letting users create photorealistic nudes at the click of a button. And for savvy affiliate marketers, this craze is turning into serious…

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# Case studies # Tools for advertisers # Make money with Social Traffic # Website monetization # Trends & News # Vertical trends # HilltopAds Updates # Affiliate Marketing Conferences # Expert talks

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CPM Calculator: How to Calculate CPM

# Affiliate Tools

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7 Best Mobile Ad Networks in 2025 for Advertisers and Publishers

# Affiliate Tools

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Best Ways on How to Optimize In-Page Push Ad Campaign in 2025

# In-Page # Tools for advertisers

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Top 10 Best Dating CPA Networks in 2025

# Dating # Tools for advertisers

Affiliate Marketing

10 Best Affiliate Tracking Softwares in 2025

# Affiliate Tools # Tools for advertisers

What comes to your mind when you think of a digital marketplace? Affiliate marketing is often one of the first strategies that come to mind. It still accounts for about 16% of all e-commerce sales in the U.S. and Canada. In 2024 alone, U.S. advertisers invested approximately $13.63 billion in…

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$50K+ with X-Traffic and HilltopAds DirectLink | Publisher Case Study

# Make money with Social Traffic # Monetization tips

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7M Visits, 1 Tag, $1,600: the Sports Prediction Site that went Exclusive with HilltopAds

# Banner # Website monetization

Sports prediction audiences are loyal but impatient: they open the page for numbers, not eight blinking banners. If you’ve visited enough betting and prediction sites, you know the pattern – autoplay videos, overlapping popups, page jumps every time a new banner loads – and while users hate it, many publishers…

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The File’s Hosting Site that Brings over $2000+ Weekly

# Popunder # Website monetization

We break down the details of file hosting monetization using HilltopAds as an example publisher. In this case study, we will explain how to earn over $8,000 in revenue and provide expert recommendations on how to significantly increase your profit. Start working with HilltopAds ad network to achieve the same…

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$343K from Niche Video Sites: How Custom Ads and Popunders Made It Work!

# Popunder # Website monetization

Many niche video site owners struggle to grow their revenue even with steady traffic. In this article, we’ll show how a publisher earned $343,000 using custom ad formats and Popunder from HilltopAds. You’ll learn which strategies and optimizations helped achieve this profit, what mistakes to avoid, and how to scale…

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Digital Comics, Real Money: How Japanese Publisher Earned $300K with Manga-Related Website and HilltopAds

# Best format for website # Website monetization

Many creators of non-mainstream content struggle with low income despite having high traffic. In this article, we’ll show you how a Japanese publisher managed to turn their manga website into a $300,000 revenue stream using HilltopAds. You’ll learn which ad formats and monetization strategies helped achieve these results –and how…

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Popunders to Profit: Inside a Non-mainstream Gaming campaign’s 64% ROI Breakthrough

# Case studies # non-mainstream

For affiliate marketers, few niches spark as much excitement (and revenue) as non-mainstream gaming. We’re talking about a vertical so lucrative it’s practically become the industry’s open secret. Sure, skeptics will tell you the space is oversaturated – after all, any newbie can jump in, and many do. But here’s…

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How to Profit From Sports Betting with CPA Goal: A 40% ROI Case Study

# Case studies # non-mainstream

Over 588,246 impressions in just one week. That’s what our advertiser achieved with their sports betting offer using HilltopAds’ CPA Goal feature. Sports betting is tough. Competition is fierce. The Philippines? Even tougher. In this case study, we’ll show you exactly how targeting, creatives, and smart optimization turned a challenging…

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When Popunders Pay Off: 6M Impressions, 308 Sign Ups, 41% ROI!

# Case studies # iGaming

Key Points Offer: CasinoGEO: IDTraffic: Non-Mainstream/Mainstream High and MediumAd Format: Popunder mobileAd campaign period: 1 April – 8 April (8 days)ROI: 41% Launch your popunder campaign with HilltopAds and maybe in the next case we will talk about your success. Meet the partner Since early 2022, we’ve been working hand-in-hand…

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Galaxy Brain Strategy with Mobidea Expert: One‑Tap mVAS Offers for 50% ROI!

# Case studies # non-mainstream

We tell you how to successfully launch MVAs offers using the example of a case study. We have collected the most important things: how such offers work, their main advantages, and recommendations for working with them in practice. Mobidea and HilltopAds experts also shared their experiences and unique insights that…

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How AI Non‑Mainstream Bot Campaign on HilltopAds Delivered a 150% ROI!

# Case studies # non-mainstream

In recent years, cloud-based photo editors powered by AI have mastered the art of stripping away layers of clothing from user photos — automatically erasing the “fabric” pixels and reconstructing a seamless, photorealistic image of the body. At first glance, it looks like just another beauty filter, but these algorithms…

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January 2026: iGB Affiliate Barcelona

20-21 January, 2026
Barcelona

The global affiliate community is heading to Barcelona for iGB Affiliate Barcelona 2026, taking place on January 20–21, 2026, at Fira Barcelona Gran Via. This flagship event for the iGaming industry brings together thousands of affiliates, operators, ad networks, and…

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January 2026: Affiliate Summit West

12-14 January, 2026
Las Vegas

Every January, the affiliate marketing industry kicks off the year with a major event – Affiliate Summit West 2026, taking place January 12–14 at the Caesars Forum in Las Vegas. ASW brings together over 7,000 attendees from around the world,…

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December 2025: AWAsia

3-4 December 2025
Bangkok, Thailand

Affiliate World Asia brings together the brightest minds in the industry to share insights, explore innovation, and forge new business connections. With 120+ advertisers, 170+ affiliate networks, 40+ traffic sources, and attendees from over 110 countries, it’s the ultimate opportunity…

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WebView traffic deep dive: App-Level Performance and Conversion Distribution

# Analytics from HilltopAds # SEO and traffic

WebView traffic hides untapped potential — it converts up to 50% better than standard sources. This article reveals what drives its performance, which apps bring the best results, and how to use these insights to scale campaigns effectively with HilltopAds. Sign up with HilltopAds and start monetizing WebView traffic today.…

Affiliate Marketing

Bad Timing — Big Cost: what 2 weeks of CPA Data Reveal about Ad Frequency

# Analytics from HilltopAds # Tools for advertisers

In digital marketing, a key question is how many times an ad should be shown to the same user. Too few exposures may cause a customer to miss the ad, while too many can lead to “banner blindness” or irritation, reducing engagement. Understanding how the number and timing of exposures…

Affiliate Marketing

Client Hints in 2025: Who Sends Them—and Who Doesn’t?

# Analytics from HilltopAds

In this exclusive study, we share the real numbers. We will show you exactly which browsers and operating systems are trustworthy sources of data and which are leaving you in the dark. This is the new ground for better user attribution, and knowing it is the key to building your…

Affiliate Marketing

Traffic Discrepancy: Definition, Causes, and Ways to Handle them. Exclusive Analytics from HilltopAds

# Analytics from HilltopAds # Trends & News

Stats don’t match up? We know firsthand how frustrating and confusing it might be. But don’t worry; the HilltopAds team will provide you with all the necessary instructions to sort it out once and for all. If you want to clarify what data discrepancies are, why they happen, and how…

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IP+UA Attribution vs Cookies Attribution

# Analytics from HilltopAds # Trends & News

Reaching the target audience strongly depends on the correct approach of identifying each single user precisely, as much as the quality of your traffic source. As the puzzle is created piece by piece, unique users are identified via a combination of several approaches at once. Therefore, we decided to investigate…

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We Tested an AI Non-Mainstream Offer – Here’s What Happened! The Advertiser Interview

# Expert talks # non-mainstream

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Adjust + HilltopAds: A Comprehensive Guide to Campaign Tracking and Optimization

# Postback guides # Tools for advertisers

Start working with HilltopAds and watch your campaigns perform like never before. Setting Up Adjust with HilltopAds Step 1. Select Your App and Build the Click URL In your Adjust dashboard, go to AppView > Apps (top-left corner) and select the app you want to track. Copy the app token…

Affiliate Marketing

Exclusive Playbook: How to start Advertising with HilltopAds – 2025 release!

# HilltopAds Updates # Tools for advertisers

Testing campaigns without the right setup can cost you valuable time and money. Our brand-new guide, How to Start Advertising with HilltopAds – 2025, is a hands-on, step-by-step playbook packed with real screenshots. It guides you through every step – from account registration and onboarding to tracker integration and launching…

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The Highest-Paying Monetization Platform for Publishers

# Monetization tools # Trends & News

You risk losing your income if you keep working with an unverified traffic monetization platform. 84% of publishers monetize their websites through affiliate marketing, which is why choosing the right platform is the most important first step toward earning a high income. In this article, we’ll cover the key factors…

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Mobile App Monetization in 2025: Proven Strategies to Maximize Your Revenue

# Mobile Apps # Monetization tools

Most app owners earn less than they could in 2025. These 9 strategies will help you increase your income from app monetization. We also talked about how to choose the right strategy, where it is best to monetize your applications, and which trends will help you do this more effectively.…

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