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Monetize

$343K from Niche Video Site: How Custom Ads and Popunders Made It Work!

Is your video site growing, and you’re ready to monetize it? Or are you already an experienced tuber looking for a fresh way to boost your profits? Either way, this case study is for you! The path to success in video site monetization can be tough: browser ad blockers, local…

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Betting Creatives That Actually Work

# iGaming # Trends & News

Betting is a niche with the fan’s excitement at its core. What the final score will be? Is your forecast correct? Many fans have tried their luck placing bets – some succeeded, others didn’t. But in both cases, it all started with an ad that attracted and convinced them to…

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How to Monetize Twitter: The Best Strategies to Earn $100,000 in 2025

# Make money with Social Traffic # Monetization tips

The difficulties of converting their Twitter presence into money overwhelm many creators; even driven users are frequently put off by challenging growth strategies, excessively complicated monetization techniques, and low returns. This article not only shares the knowledge on how to monetize Twitter, but also breaks down actionable, low-barrier strategies, proving…

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Digital Comics, Real Money: How Japanese Publisher Earned $300K with Manga-Related Website and HilltopAds

# Best format for website # Website monetization

If you think that comics are fun for kids, then you haven’t read this case study. In fact, serious money can be made in this niche with the right approach. Inside the case, we don’t just showcase our publishers’ impressive revenue — we break down the market, share tools and…

Affiliate Marketing

Programmatic Advertising in 2025: What is it, how to get started, and who can benefit?

# Tools for advertisers # Trends & News

Are you a bit unsure about what programmatic advertising is? You may be curious about how challenging or expensive it could be to incorporate for your business. Or maybe you are wondering if it fits well with your business goals. This guide explains everything you need to know about programmatic…

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Beat the Algorithm: How We Scaled a Music Video to 268K Views

# Case studies # Popunder

YouTube is a digital powerhouse — the world’s second-most-visited platform and a cornerstone of video content. With over 2.7 billion monthly users, it offers endless opportunities for exposure. But here’s the catch: How do you make your video stand out when 500 hours of content flood the platform every single…

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# Case studies # Tools for advertisers # Make money with Social Traffic # Website monetization # Trends & News # Vertical trends # HilltopAds Updates # Affiliate Marketing Conferences # Expert talks

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Monetize

How to Monetize Twitter: The Best Strategies to Earn $100,000 in 2025

# Make money with Social Traffic # Monetization tips

Affiliate Marketing

Programmatic Advertising in 2025: What is it, how to get started, and who can benefit?

# Tools for advertisers # Trends & News

Affiliate Marketing

What Is CPC Advertising: Pros & Cons, Comparison, the Best Practices in 2025

# Affiliate Tools # Trends & News

Cost Per Click (CPC) is a fundamental bidding model in digital marketing, enabling advertisers to buy ad spots, display their ads, and pay only for actual engagement. There are other models available, but this one in particular remains a popular choice, regardless. In this article, we will elaborate on the…

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Stop Losing Money on Ads: How to Optimize Your CPM Campaigns for Maximum ROI

# Promotion tips

We have discussed the topic of KPIs in affiliate and digital marketing many times and told you about different effective strategies to improve them. This time we have an unusual case — we will still be looking at KPI, but one that you as an advertiser cannot influence in any…

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Cupid’s New Playground: Mastering Affiliate Marketing in the Dating Vertical

# Dating # Promotion tips

We all know that human beings are social creatures. We constantly need to communicate with someone, maintain relationships, and feel part of a community. In the end, there was a reason to put socialization as one of the first stages of Maslow’s pyramid, known to everyone from the school curriculum.…

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$343K from Niche Video Site: How Custom Ads and Popunders Made It Work!

# Popunder # Website monetization

Monetize

Digital Comics, Real Money: How Japanese Publisher Earned $300K with Manga-Related Website and HilltopAds

# Best format for website # Website monetization

Monetize

Turn Blog into Goldmine: $70K+ with X traffic and HilltopAds Direct Link

# Make money with Social Traffic # Monetization tools

Even though X is only the 14th most popular social media platform, many users still find X a profitable place to monetize traffic. One of them is HilltopAds’ publisher, Tuan Lee—the hero of this case study and the one who creates tweets about Movies and Video hostings. But let’s take…

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From 0 to 100k: How One Publisher Cracked the Code on Twitter (X)

# Make money with Social Traffic # Monetization tips

Hundreds of platforms are battling for your attention, but let’s be honest—only a handful deliver real profits in traffic monetization. You’re probably glued to the usual suspects like Facebook and Instagram. Safe choices, right? But here’s the kicker: What if Twitter (X) is that hidden goldmine you’ve been skipping? A place where competition is slim, and audiences practically…

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The Hidden Formula to Turning Instagram Followers Into Paying Customers in 2025: CASE STUDY

# Make money with Social Traffic # Monetization tips

Let’s shed more light on something that is absolutely remarkable — Instagram monetization. Instagram is a treasure house of traffic arbitrage, offering a crowd to serve every niche or method. In short, Instagram is a fantastic way of getting high-value users, hence a must to dive in more deeply. In…

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Beat the Algorithm: How We Scaled a Music Video to 268K Views

# Case studies # Popunder

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Explosive ROI: How SHEIN Ads Made Us 477% Profit in a Month

# Case studies # eCommerce # Popunder

SHEIN is a fast-growing Chinese e-commerce platform and a global leader in fast fashion, beloved by young shoppers for its rock-bottom prices and massive selection. In 2023 alone, the SHEIN app was downloaded over 260 million times, and in 2024 the company’s annual revenue surpassed $50 billion — numbers that…

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You Won’t Believe How this Cleaner App Achieved a 122% ROI in just One Week!

# Case studies # VPN & Utilities

Hi there! When it comes to mobile marketing, Android utility apps are a goldmine! Cleaners, boosters, and system optimizers are always in demand — millions of users are constantly looking for ways to speed up their devices and free up storage. But with so much competition, how do you make your cleaner…

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The Market Where Mobile Ads Deliver 207% ROI: An mVAS Success Story

# Case studies # Pin-submits

One of the most profitable verticals in Uzbekistan is mVAS Carrier Billing — a model where users subscribe to digital services like premium entertainment content, with payments deducted directly from their mobile carrier balance. Uzbekistan is one of the most promising Tier-3 GEOs, with a rapidly growing internet audience and…

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Our Real Tested Formula for High-Traffic&High-Conversion VPN Campaigns in Brazil

# Case studies # VPN & Utilities

In the world of traffic arbitrage, there’s always room for experimentation and new strategies. In this case, we’re sharing our setup: we decided to test the VPN vertical using popunder traffic in the Brazilian market. This decision was based on insights gathered from spy services, where we noticed that the…

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Meet HilltopAds at Conferences!

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JUNE 2025: SiGMA Asia

1-4 June 2025
Manila, Philippines

Join us at the SIGMA Asia in Manila, Philippines, from June 1-4, 2025! ✈️ The HilltopAds team is flying in to meet you — discuss your gaming traffic strategies, explore high-converting offers, and connect with the minds behind your campaigns. Asia’s gaming industry is booming,…

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MAY 2025: iCON Cyprus

29-30 May 2025
Limassol, Cyprus

Join us at the ICON Conference in Limassol, Cyprus, from May 29-30, 2025! ✈️ The HilltopAds team is flying in to meet you — discuss your questions, brainstorm strategies, and meet the managers behind your campaigns. The Island Conference iCon is where the…

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MAY 2025: MAC Armenia

20-21 May 2025
Yerevan, Armenia

Join us at the MAC Conference in Yerevan, Armenia, from May 20-21, 2025! This premier event will unite 3,500+ participants and 200+ companies — including affiliates, webmasters, ad networks, direct advertisers, and crypto enthusiasts — for two days of innovation, networking, and growth. What’s waiting for you…

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IP+UA Attribution vs Cookies Attribution

# Analytics from HilltopAds # Trends & News

Reaching the target audience strongly depends on the correct approach of identifying each single user precisely, as much as the quality of your traffic source. As the puzzle is created piece by piece, unique users are identified via a combination of several approaches at once. Therefore, we decided to investigate…

Affiliate Marketing

Understanding Browser Language Targeting: A Key to Effective GEO Targeting

# Analytics from HilltopAds

Knowing the language of target audience when creating ad campaign is essential (as much as high quality traffic source), but understanding how and where those languages are used is even better. Here are top five reasons why you must consider this advertising strategy for your next ad campaign: Wider Reach…

Ad platform

Mobile Carrier vs. IP Targeting: Tracker Disparities and How to Avoid it

# Analytics from HilltopAds # Trends & News

In affiliate marketing, it’s not enough to buy traffic of high quality to run profitable ad campaign. Another important aspect of every launch is precise targeting. This is why in the past, we’ve explored which browsers are most popular in different countries and how proxy traffic can be an opportunity…

Affiliate Marketing

IPv6 Explained: Global Implementation, Regional Features, Trends of 2025

# Analytics from HilltopAds # Trends & News

Introduction The HilltopAds ad network team is back with new priceless data about another part of affiliate marketing. In previous articles we’ve already covered Popularity of Browsers by Regions and Devices, as well as Ad Blocker Usage in Different Countries. Now it’s time to move forward and learn more about…

Affiliate Marketing

Browser Popularity by Country and Device

# Analytics from HilltopAds # Trends & News

Hello, advertisers! HilltopAds team welcomes you on another in-depth research for better understanding of ad campaign targetings. Last time, we shared a distribution of ad blockers among different browsers and regions (make sure you check it out, because it makes a great combo together with this article). Introduction: The Point of the…

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Betting Creatives That Actually Work

# iGaming # Trends & News

Monetize

How to Make Money by Blogging in 2025: Real Free Steps for Your Business

# Monetization tools # Trends & News

When almost every day you meet bloggers of different topics in the digital space and hear about their roof-raising success stories and huge earnings, you can’t help but wonder why I can’t do the same? Actually, you can! Yes, there are some concerns around how to make money by blogging,…

Affiliate Marketing

Why AI Dating Is the Affiliate Goldmine of 2025 — And How to Mine It

# Dating # Expert talks # Trends & News

Roman Karpov from HilltopAds recently joined OfferVault’s YouTube channel as a special guest on the latest episode of The Affiliate Marketing Show. Alongside Josh Sebo (OfferVault), Adam Young (CEO of Ringba), and industry legend Harrison Gvertz, they unpack the freshest trends and traffic strategies—zeroing in on the red‑hot, fast‑growing AI‑powered Dating…

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Ad Placement Mistakes: What Actually Kills Your CPM Rates

# Monetization tips # Website monetization

If you’re a website owner, you know how important it is to keep your CPM rates high. But what if your earnings suddenly take a hit? A CPM drop can happen for many reasons, and one of the biggest culprits is bad ad placement. The way you place your ads…

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Best Ways on How to Optimize Popunder Ad Campaign in 2025

# Popunder # Promotion tips

Where does ad campaign optimization begin? How is improving Popunder’s campaign performance different from the optimization process in general? What pitfalls might you step in at various stages? We resolve all the possible questions you might have by providing the biggest manual on Popunder campaign optimization. Because this article will…

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