eCommerce

Marketplace sellers often ask the same question: “Why would I buy external traffic if the sale happens inside the marketplace?” The answer is simple: because the direct sale is not always the whole story. A product page on a marketplace is not only about getting a sale. It also shows…

Shopping is now mobile-first. More than half of global eCommerce sales originate from smartphones, with billions of users browsing and purchasing through mobile apps each week.  Consumer behaviour has shifted. Purchases are now often driven by discovery, convenience, and impulse rather than solely by intent. More than half of shoppers…

In 2026, the global eCommerce landscape reached historic growth levels, according to Shopify research. The retail media sector, which allows brands to pay platforms like Amazon to promote their products, is projected to exceed $190 billion this year.  With millions of eCommerce platforms competing for attention, standing out in search…

Marketplace product pages live in the most competitive real estate on the internet. Shoppers scroll fast, algorithms reward momentum, and brands that win are the ones people already recognize. That’s why so many eCommerce teams are shifting budget into brand awareness campaigns designed to boost brand awareness, grow recall, and…

Many affiliates and media buyers lose money promoting eCommerce offers without a clear strategy and the right choice of affiliate program. In this article, we will show how to work with top eCommerce affiliate programs to steadily increase your income and avoid unnecessary risks. You will find a breakdown of…

SHEIN is a fast-growing Chinese eCommerce platform and a global leader in fast fashion, beloved by young shoppers for its rock-bottom prices and massive selection. In 2023 alone, the SHEIN app was downloaded over 260 million times, and in 2024 the company’s annual revenue surpassed $50 billion– numbers that spell…

Today, we’re exploring the eCommerce niche and looking at ways to profit from offers related to travel, rentals, and more. While this isn’t the hottest sector in web traffic arbitrage, it definitely has its potential. That’s why we’ve put together some solid tips on how to succeed in travel-related traffic…

Why some advertisers thrive on winter holiday season while others lose their budget? What are the latest NY’s marketing trends that advertisers should consider? And what role does creativity play in determining the success of ad campaigns? There are so many questions and so few answers. In this article we’re…

What’s the Big deal about Black Friday.. A wise man once said: ”The three most important days in advertisers life are the day he starts running ads, the day he gets revenue from them and Black Friday shopping day”. But let’s put jokes aside: discussing Black Friday marketing strategy is…

For advertisers, the Japanese eCommerce market can feel like a locked fortress. This case proves that the right approach delivers real profits. We outlined steps for choosing the GEO, setting up campaigns, and adapting creatives for the local audience, resulting in a 132% ROI from popunder traffic on HilltopAds in…