Vertical trends

Sportsbooks and online casinos use betting offers to attract new players and keep existing customers engaged. These promotions can take many forms, including free bets, deposit bonuses, CPA deals, and CPL campaigns. For affiliates, betting offers are one of the most common ways to monetize traffic in the gambling vertical.…

Running ads becomes quite a sport when you need to adapt quickly to unexpected turns of the game, optimize campaigns rapidly, and beat competitors by choosing the right CPM rate. There are many persuasive arguments as to why marketing during popular sports events can be highly beneficial for advertisers. In…

Why some advertisers thrive on winter holiday season while others lose their budget? What are the latest NY’s marketing trends that advertisers should consider? And what role does creativity play in determining the success of ad campaigns? There are so many questions and so few answers. In this article we’re…

What’s the Big deal about Black Friday.. A wise man once said: ”The three most important days in advertisers life are the day he starts running ads, the day he gets revenue from them and Black Friday shopping day”. But let’s put jokes aside: discussing Black Friday marketing strategy is…

In today’s era of the peak popularity of the competitive iGaming industry, affiliate marketing is a great way to generate income online. However, starting from scratch may lead to many mistakes. Though mistakes are necessary in every sphere of life as they form valuable experience and make you a better…

Video games have evolved beyond the realm of fleeting hobbies, and cybersport is recognized as an official sporting discipline. Computer games aren’t just about the game itself: for some, it’s a sport, for others, a means of escape, the rest search for a community of game teammates, and some folks…

While experts make their guesses on who is going to win a championship this year, we will share with you which GEOs perform better during such popular football events and what offers you should promote to maximize your profits! Let’s dive right into it! Where are the Euros and where…

The presence of proxy traffic plays a crucial role for both regular internet users and affiliates. Serving as intermediaries between IP address and final destination website, it allows us to access the necessary resources and at the same time ensure our data is secured. This article provides a basic overview…

Affiliate marketing drives 16% of eCommerce sales. To put it in perspective, eCommerce generated $387 billion and $703.2 billion in sales for mobiles and desktops respectively in 2022. The market is bustling and online shops like Amazon, eBay, Alibaba, Rakuten, and Walmart outsource their marketing activities to affiliates. In this…

While potential leads are betting on high-profile football matches or niche sports, affiliates are choosing which betting platform to bet their success on. With numerous brands competing for attention, the question isn’t just about joining the affiliate marketing bandwagon, but about making informed choices that set you up for a…