Analytics from HilltopAds

If you’re looking for the “best” ad format, you’re probably approaching performance marketing the wrong way. In effective marketing, there is no single format that consistently outperforms all others. Some formats generate massive traffic volume but lower user engagement, while others drive fewer clicks but significantly improve conversion quality. User…

WebView traffic hides untapped potential — it converts up to 50% better than standard sources. This article reveals what drives its performance, which apps bring the best results, and how to use these insights to scale campaigns effectively with HilltopAds. Sign up with HilltopAds and start monetizing WebView traffic today.…

In digital marketing, a key question is how many times an ad should be shown to the same user. Too few exposures may cause a customer to miss the ad, while too many can lead to “banner blindness” or irritation, reducing engagement. Understanding how the number and timing of exposures…

In this exclusive study, we share the real numbers. We will show you exactly which browsers and operating systems are trustworthy sources of data and which are leaving you in the dark. This is the new ground for better user attribution, and knowing it is the key to building your…

Stats don’t match up? We know firsthand how frustrating and confusing it might be. But don’t worry; the HilltopAds team will provide you with all the necessary instructions to sort it out once and for all. If you want to clarify what data discrepancies are, why they happen, and how…

Reaching the target audience strongly depends on the correct approach of identifying each single user precisely, as much as the quality of your traffic source. As the puzzle is created piece by piece, unique users are identified via a combination of several approaches at once. Therefore, we decided to investigate…

Knowing the language of target audience when creating ad campaign is essential (as much as high quality traffic source), but understanding how and where those languages are used is even better. Here are top five reasons why you must consider this advertising strategy for your next ad campaign: Wider Reach…

In affiliate marketing, it’s not enough to buy traffic of high quality to run profitable ad campaign. Another important aspect of every launch is precise targeting. This is why in the past, we’ve explored which browsers are most popular in different countries and how proxy traffic can be an opportunity…

Running ads becomes quite a sport when you need to adapt quickly to unexpected turns of the game, optimize campaigns rapidly, and beat competitors by choosing the right CPM rate. There are many persuasive arguments as to why marketing during popular sports events can be highly beneficial for advertisers. In…

Introduction The HilltopAds ad network team is back with new priceless data about another part of affiliate marketing. In previous articles we’ve already covered Popularity of Browsers by Regions and Devices, as well as Ad Blocker Usage in Different Countries. Now it’s time to move forward and learn more about…