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Popunder traffic remains relevant in 2026. Such ads are a practical choice for campaigns focused on low CPM, massive audience exposure, and quick GEO testing. Advertisers tend to use it in CPA offers, gambling campaigns, betting services, VPN solutions, utilities, and even sweepstakes. In all those cases, such a format…

The affiliate marketing industry is a living, breathing industry, and, like with any other ever–evolving field, many once-profitable methods and strategies eventually don’t bring in as much money as they used to or stop working entirely. Digital marketing isn’t the same as it used to be in its “Wild West”…

If you’re looking for the “best” ad format, you’re probably approaching performance marketing the wrong way. In effective marketing, there is no single format that consistently outperforms all others. Some formats generate massive traffic volume but lower user engagement, while others drive fewer clicks but significantly improve conversion quality. User…

A single conversion rarely provides a complete view of your campaign performance. Each user action, such as clicking an ad, browsing, signing up, depositing, or making a purchase, provides valuable insights into traffic quality. HilltopAds enables you to track multiple events and micro-conversions using flexible parameters called goals, offering a…

Ad networks are one of the pillars of the whole affiliate marketing industry. They help publishers monetize their traffic with diverse formats of ads and advertisers find new audiences for their ads, so it’s imperative to find the network that suits you and your needs. Unfortunately, advertisers sometimes aren’t satisfied…

What Is Buying Traffic Bringing thousands of visitors to your site and seeing zero growth is completely standard if you’re dealing with low-quality traffic. In many cases, bounce rate increases too, revenue may start to drop, and you’re left wondering what’s going wrong. For many publishers, this happens after launching…

After 13 years of working in the affiliate marketing industry, we at HilltopAds noticed a rather common case, where two identical volumes of traffic can generate a completely different revenue. For example, we have two advertisers who both get 2,000 clicks on their landing pages and have the same eCommerce…

Both Google Play and App Store get around 1700 apps every day, ranging from games to lifestyle routine apps. If you’re an app developer or an advertiser who just promotes them, then you probably know how steep the competition can be sometimes. Unfortunately, we’re long past the times of the…

Ever wondered why, despite the rapid growth of AI tools’ popularity, many advertising campaigns in this sector still struggle to deliver consistent returns? Demand is strong, with users actively exploring AI-powered chatbots, generators, and assistants as the market expands. However, launching a profitable campaign requires the right setup, effective testing,…

Video gives advertisers only a few seconds to make the point clearly. If the first few seconds do not make the offer clear, the user is likely to move on. And when the setup is weak, the budget starts slipping away before the campaign has had a fair chance to…