Advertise

A campaign may be running with conversions still coming in. However, you might have noticed that the same spend is doing less than it did a week ago, and the creative that carried the campaign is no longer pulling the same numbers. Ad fatigue is one possible reason. The audience…

In Part 1 we walked through the preparation steps: setting up a tracker, adding a traffic source, choosing an offer, and launching the campaign. If you missed the beginning, here is the first part. If you are ready to continue, let’s go. Earlier, we have launched an mVAS campaign. Here…

There is no traffic source that works equally well for every affiliate offer. SEO helps attract users who have already been searching for the product, while TikTok can help reach out to colder audiences who have never thought of buying it. Search ads allow you to tap into existing demand…

Launching an affiliate campaign involves more than simply choosing an offer and buying traffic. You need to connect the offer, tracking infrastructure, and traffic source correctly – and make sure the entire setup works before the first click comes in. That’s exactly what we’re going to do in this guide.…

Performance marketers are trained to optimize fast. A source spends without converting? Cut it. One OS version looks weaker? Remove it. A GEO starts behind the others? Move the budget. Sometimes that is exactly the right call. And sometimes the smarter move is to give the traffic enough time to…

A good offer can still lose money after the click. You may have the right audience, workable ad creatives, and enough paid traffic, yet the landing page produces very few sign-ups, installs, purchases, or leads. Usually, there is no single dramatic mistake. Most of the time, it’s the combination of…

A registration is not a player. That sounds obvious, but it is one of the easiest things to forget when optimizing casino traffic. One user can register and disappear. Another can register, make a first deposit, and continue playing. On paper, both start as one conversion. For the advertiser, however,…

Dating is a busy vertical. Users are constantly exposed to similar ads featuring attractive profiles and the promise of finding a match quickly. Attracting the audience’s attention is only the starting point in 2026, as a dating creative should do more than win the click. It needs to move the…

A PIN Submit campaign can change dramatically because of one small detail. The same offer may convert differently depending on the mobile carrier, connection type, or the number of steps a user has to complete before subscribing. Therefore, advertisers need to pay special attention to segment-level tracking and testing. In…

Low CPC and CPM rates make an ad campaign look attractive before it even starts. A media buyer can get more impressions or clicks without increasing the budget. However, the initial price says little about what happens after the click. Cheap and profitable traffic are often treated as two opposing…