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What Is Buying Traffic Bringing thousands of visitors to your site and seeing zero growth is completely standard if you’re dealing with low-quality traffic. In many cases, bounce rate increases too, revenue may start to drop, and you’re left wondering what’s going wrong. For many publishers, this happens after launching…

After 13 years of working in the affiliate marketing industry, we at HilltopAds noticed a rather common case, where two identical volumes of traffic can generate a completely different revenue. For example, we have two advertisers who both get 2,000 clicks on their landing pages and have the same eCommerce…

Both Google Play and App Store get around 1700 apps every day, ranging from games to lifestyle routine apps. If you’re an app developer or an advertiser who just promotes them, then you probably know how steep the competition can be sometimes. Unfortunately, we’re long past the times of the…

Ever wondered why, despite the rapid growth of AI tools’ popularity, many advertising campaigns in this sector still struggle to deliver consistent returns? Demand is strong, with users actively exploring AI-powered chatbots, generators, and assistants as the market expands. However, launching a profitable campaign requires the right setup, effective testing,…

Video gives advertisers only a few seconds to make the point clearly. If the first few seconds do not make the offer clear, the user is likely to move on. And when the setup is weak, the budget starts slipping away before the campaign has had a fair chance to…

Getting traffic in France was not the hard part. Making that traffic work at scale was. For this advertiser, standard CPM launches could drive clicks and volume, but they could not turn FR into a stable, scalable lead source. The market had potential, but the setup was too loose to…

Shopping is now mobile-first. More than half of global eCommerce sales originate from smartphones, with billions of users browsing and purchasing through mobile apps each week.  Consumer behaviour has shifted. Purchases are now often driven by discovery, convenience, and impulse rather than solely by intent. More than half of shoppers…

In this Expert Talks feature, we spoke with Vladimir Rusiaiev, CEO of LosPollos, about what it takes to stay competitive in affiliate marketing in 2026. As privacy rules tighten, traffic gets more expensive, and advertisers expect stronger quality signals, the industry is changing faster than ever. With its advanced Smartlink…

Affiliate marketing requires traffic as its bloodline. Without online traffic, there’s no promotion and profit. But not any traffic will cut it, as its quality determines how much affiliates earn and how stable this income can be. After all, product owners want their wares and goods presented to real clients,…

If you run an affiliate marketing business in 2026, AI is no longer optional. About 77% of marketers are already using it, and most of the rest will jump in within the next year. However, simply implementing AI does not guarantee success. In fact, nearly 60% of marketers see their…