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In this Expert Talks feature, we spoke with Vladimir Rusiaiev, CEO of LosPollos, about what it takes to stay competitive in affiliate marketing in 2026. As privacy rules tighten, traffic gets more expensive, and advertisers expect stronger quality signals, the industry is changing faster than ever. With its advanced Smartlink…

Affiliate marketing requires traffic as its bloodline. Without online traffic, there’s no promotion and profit. But not any traffic will cut it, as its quality determines how much affiliates earn and how stable this income can be. After all, product owners want their wares and goods presented to real clients,…

If you run an affiliate marketing business in 2026, AI is no longer optional. About 77% of marketers are already using it, and most of the rest will jump in within the next year. However, simply implementing AI does not guarantee success. In fact, nearly 60% of marketers see their…

iGaming traffic boasts some of the most active users. It is estimated that by 2028, the number of online gambling users is projected to hit 243.2 million. And with the right gambling ads, you can tap into this high-quality traffic and improve the performance of your brand! Technological innovations, new…

India is one of the most promising markets for betting advertisers right now – massive mobile reach, strong interest in sports, and the scale needed to grow fast. But in this highly competitive vertical, iGaming traffic alone is never enough: what matters is how you buy it, how you track…

In CPA marketing, campaign success isn’t just about having a strong offer. The traffic source plays an equally critical role. Even the most attractive offer can fail to generate conversions if it’s shown to the wrong audience or placed on an ineffective platform. That’s why choosing the right traffic source…

The gambling vertical has always been competitive. In 2026, it’s aggressive. Users scroll faster. Competition refreshes creatives weekly. Banner blindness appears within days. What worked in 2023 doesn’t necessarily work now. If you want your gambling creatives to stand out in 2026, you need more than bold jackpots and glowing…

Driving more visitors to a French website is challenging in today’s competitive media landscape. In this case study, we share how we boosted a French mainstream website’s traffic by 127% through a well-targeted popunder mobile ad campaign. The advertiser – a French-language website owner – wanted to boost website traffic…

In 2026, the global eCommerce landscape reached historic growth levels, according to Shopify research. The retail media sector, which allows brands to pay platforms like Amazon to promote their products, is projected to exceed $190 billion this year.  With millions of eCommerce platforms competing for attention, standing out in search…

In iGaming, profitable campaigns are rarely the result of luck. They come from structured testing, clean data, and starting with the right setup from day one. Every offer behaves differently. GEOs convert at different rates, user behavior shifts quickly, and compliance rules vary from market to market. Unfortunately, there is…