Promotion tips

What Is Buying Traffic Bringing thousands of visitors to your site and seeing zero growth is completely standard if you’re dealing with low-quality traffic. In many cases, bounce rate increases too, revenue may start to drop, and you’re left wondering what’s going wrong. For many publishers, this happens after launching…

After 13 years of working in the affiliate marketing industry, we at HilltopAds noticed a rather common case, where two identical volumes of traffic can generate a completely different revenue. For example, we have two advertisers who both get 2,000 clicks on their landing pages and have the same eCommerce…

Both Google Play and App Store get around 1700 apps every day, ranging from games to lifestyle routine apps. If you’re an app developer or an advertiser who just promotes them, then you probably know how steep the competition can be sometimes. Unfortunately, we’re long past the times of the…

Affiliate marketing requires traffic as its bloodline. Without online traffic, there’s no promotion and profit. But not any traffic will cut it, as its quality determines how much affiliates earn and how stable this income can be. After all, product owners want their wares and goods presented to real clients,…

In CPA marketing, campaign success isn’t just about having a strong offer. The traffic source plays an equally critical role. Even the most attractive offer can fail to generate conversions if it’s shown to the wrong audience or placed on an ineffective platform. That’s why choosing the right traffic source…

The gambling vertical has always been competitive. In 2026, it’s aggressive. Users scroll faster. Competition refreshes creatives weekly. Banner blindness appears within days. What worked in 2023 doesn’t necessarily work now. If you want your gambling creatives to stand out in 2026, you need more than bold jackpots and glowing…

There’s so much competition and constant tweaking to the algorithms that getting a lot of views on YouTube is never the cup of tea for anyone. Just uploading your videos won’t work anymore if you want an audience. Promotion needs to be effective nowadays to reach the right audience, grow…

Brand awareness itself is a metric, but a lot of people call it a “soft” metric. If we look through Harvard Businnes School research, then we can see that brands that enter a customer’s head set early – are more likely to be chosen later. In a matter of fact…

TikTok is a popular social media platform in 2025. Chances are, you’ve seen those unboxing videos with a link to buy it. Once clicked, this link typically redirects to TikTok Shop, a huge eCommerce ecosystem, rivaling Amazon, AliExpress, Walmart, etc. Starting a TikTok Shop can feel exciting but also a…

You lose your income if you don’t know what a GEO Tiers is. This directly affects your clicks, impressions and ROI. In this guide for affiliate marketers, we explained the difference between the three GEO Tiers, as well as described the nuances of working with it, provided a list of…