Promotion tips

An ad campaign may look ready for growth until you increase its daily budget, and the economics start changing drastically in just a few days. CPM skyrockets, CPA follows, and additional conversions become more expensive than the initial ones. Many advertisers react by either immediately reducing the budget to its…

What is CIPIAI and What Makes It Worth Testing CIPIAI is a tech-focused CPA affiliate network that launched in 2024. The founding team came from affiliate marketing, which explains why the platform is built the way it is: direct and in-house offers and a clean easy to use tracking system.…

Marketplace sellers often ask the same question: “Why would I buy external traffic if the sale happens inside the marketplace?” The answer is simple: because the direct sale is not always the whole story. A product page on a marketplace is not only about getting a sale. It also shows…

Clicks don’t always lead to conversions. When enough users access your landing page, but only a small proportion converts, the key growth lies within the post-click experience. That is where conversion rate optimization comes into play. Work in this direction focuses on what happens after the user clicks on your…

Banner ads are often treated as an “old” display format. In reality, they are still a powerful performance tool – especially when advertisers use them with proper tracking, fresh creatives, clean targeting, and zone-level optimization. The biggest strength of banner traffic is the combination of high volume and affordable pricing.…

When looking for a traffic source for their ads, advertisers are often presented with two routes: purchasing premium inventory through ad networks or buying traffic directly from publishers. And while both options have their benefits, they also have their pitfalls. For example, programmatic advertising can be intimidating due to its…

What Is Buying Traffic Bringing thousands of visitors to your site and seeing zero growth is completely standard if you’re dealing with low-quality traffic. In many cases, bounce rate increases too, revenue may start to drop, and you’re left wondering what’s going wrong. For many publishers, this happens after launching…

After 13 years of working in the affiliate marketing industry, we at HilltopAds noticed a rather common case, where two identical volumes of traffic can generate a completely different revenue. For example, we have two advertisers who both get 2,000 clicks on their landing pages and have the same eCommerce…

Both Google Play and App Store get around 1700 apps every day, ranging from games to lifestyle routine apps. If you’re an app developer or an advertiser who just promotes them, then you probably know how steep the competition can be sometimes. Unfortunately, we’re long past the times of the…

Affiliate marketing requires traffic as its bloodline. Without online traffic, there’s no promotion and profit. But not any traffic will cut it, as its quality determines how much affiliates earn and how stable this income can be. After all, product owners want their wares and goods presented to real clients,…