Promotion tips

Using several ad channels does not guarantee commercial success. You may try running search, social, and display ads simultaneously while getting high traffic volumes. However, you might see ad spend growing with audiences overlapping and the results being difficult to evaluate.  The effectiveness of multi-channel campaigns lies not in the…

A campaign may be running with conversions still coming in. However, you might have noticed that the same spend is doing less than it did a week ago, and the creative that carried the campaign is no longer pulling the same numbers. Ad fatigue is one possible reason. The audience…

There is no traffic source that works equally well for every affiliate offer. SEO helps attract users who have already been searching for the product, while TikTok can help reach out to colder audiences who have never thought of buying it. Search ads allow you to tap into existing demand…

A good offer can still lose money after the click. You may have the right audience, workable ad creatives, and enough paid traffic, yet the landing page produces very few sign-ups, installs, purchases, or leads. Usually, there is no single dramatic mistake. Most of the time, it’s the combination of…

Dating is a busy vertical. Users are constantly exposed to similar ads featuring attractive profiles and the promise of finding a match quickly. Attracting the audience’s attention is only the starting point in 2026, as a dating creative should do more than win the click. It needs to move the…

A PIN Submit campaign can change dramatically because of one small detail. The same offer may convert differently depending on the mobile carrier, connection type, or the number of steps a user has to complete before subscribing. Therefore, advertisers need to pay special attention to segment-level tracking and testing. In…

Low CPC and CPM rates make an ad campaign look attractive before it even starts. A media buyer can get more impressions or clicks without increasing the budget. However, the initial price says little about what happens after the click. Cheap and profitable traffic are often treated as two opposing…

Testing a new GEO can go wrong in two opposite ways. You may spend a small amount (say, $30), get no conversions, and thus kill a market that simply did not have enough traffic to prove anything. Another scenario is allocating sizable budgets to a campaign that is already performing…

An ad campaign may look ready for growth until you increase its daily budget, and the economics start changing drastically in just a few days. CPM skyrockets, CPA follows, and additional conversions become more expensive than the initial ones. Many advertisers react by either immediately reducing the budget to its…

What is CIPIAI and What Makes It Worth Testing CIPIAI is a tech-focused CPA affiliate network that launched in 2024. The founding team came from affiliate marketing, which explains why the platform is built the way it is: direct and in-house offers and a clean easy to use tracking system.…