Promotion tips

Audience-based marketing is a marketing approach that uses customer data, audience segmentation, and behavioral insights to deliver relevant messages to specific groups of users. Instead of targeting everyone with the same campaign, marketers create segments based on demographics, interests, location, purchase behavior, or engagement history to improve conversion rates and…

There’s so much competition and constant tweaking to the algorithms that getting a lot of views on YouTube is never the cup of tea for anyone. Just uploading your videos won’t work anymore if you want an audience. Promotion needs to be effective nowadays to reach the right audience, grow…

Brand awareness itself is a metric, but a lot of people call it a “soft” metric. If we look through Harvard Businnes School research, then we can see that brands that enter a customer’s head set early – are more likely to be chosen later. In a matter of fact…

TikTok is a popular social media platform in 2025. Chances are, you’ve seen those unboxing videos with a link to buy it. Once clicked, this link typically redirects to TikTok Shop, a huge eCommerce ecosystem, rivaling Amazon, AliExpress, Walmart, etc. Starting a TikTok Shop can feel exciting but also a…

You lose your income if you don’t know what a GEO Tiers is. This directly affects your clicks, impressions and ROI. In this guide for affiliate marketers, we explained the difference between the three GEO Tiers, as well as described the nuances of working with it, provided a list of…

We have discussed the topic of KPIs in affiliate and digital marketing many times and told you about different effective strategies to improve them. This time we have an unusual case – we will still be looking at KPI, but one that you as an advertiser cannot influence in any…

We all know that human beings are social creatures. We constantly need to communicate with someone, maintain relationships, and feel part of a community. In the end, there was a reason to put socialization as one of the first stages of Maslow’s pyramid, known to everyone from the school curriculum.…

Where does ad campaign optimization begin? How is improving Popunder’s campaign performance different from the optimization process in general? What pitfalls might you step in at various stages? We resolve all the possible questions you might have by providing the biggest manual on Popunder campaign optimization. Because this article will…

Running ads becomes quite a sport when you need to adapt quickly to unexpected turns of the game, optimize campaigns rapidly, and beat competitors by choosing the right CPM rate. There are many persuasive arguments as to why marketing during popular sports events can be highly beneficial for advertisers. In…

Customer engagement marketing has transformed over the years as brands continually seek innovative ways to attract and retain their customers. Those who provide a seamless and engaging experience are more likely to outpace their competitors, boost sales, and ultimately cultivate a loyal customer base. Customer engagement encompasses a wide range…