Tools for advertisers

Mobile and desktop traffic differ not only because one screen is small and the other is large. The real difference is context. A desktop user is usually seated, focused, and ready to compare several pages. A mobile user may be commuting, waiting in line, watching a video, switching between apps,…

When looking for a traffic source for their ads, advertisers are often presented with two routes: purchasing premium inventory through ad networks or buying traffic directly from publishers. And while both options have their benefits, they also have their pitfalls. For example, programmatic advertising can be intimidating due to its…

AI is becoming more and more common in marketing, and at this point, it can feel a little overwhelming. Scroll through almost any feed and you’ll see the same kind of promise again and again: one prompt to create a full campaign, an AI tool that replaces an entire team,…

Popunder traffic remains relevant in 2026. Such ads are a practical choice for campaigns focused on low CPM, massive audience exposure, and quick GEO testing. Advertisers tend to use it in CPA offers, gambling campaigns, betting services, VPN solutions, utilities, and even sweepstakes. In all those cases, such a format…

The affiliate marketing industry is a living, breathing industry, and, like with any other ever–evolving field, many once-profitable methods and strategies eventually don’t bring in as much money as they used to or stop working entirely. Digital marketing isn’t the same as it used to be in its “Wild West”…

Ad networks are one of the pillars of the whole affiliate marketing industry. They help publishers monetize their traffic with diverse formats of ads and advertisers find new audiences for their ads, so it’s imperative to find the network that suits you and your needs. Unfortunately, advertisers sometimes aren’t satisfied…

Self-serve advertising platforms have been a staple of the affiliate marketing industry for a long time, and things aren’t changing even in 2026. Almost every ad network today is a self-serve platform, making their counterparts, managed (or full–serve) ad platforms a rare sight and primarily a choice of big brands…

After 13 years of working in the affiliate marketing industry, we at HilltopAds noticed a rather common case, where two identical volumes of traffic can generate a completely different revenue. For example, we have two advertisers who both get 2,000 clicks on their landing pages and have the same eCommerce…

Video gives advertisers only a few seconds to make the point clearly. If the first few seconds do not make the offer clear, the user is likely to move on. And when the setup is weak, the budget starts slipping away before the campaign has had a fair chance to…

Affiliate marketing requires traffic as its bloodline. Without online traffic, there’s no promotion and profit. But not any traffic will cut it, as its quality determines how much affiliates earn and how stable this income can be. After all, product owners want their wares and goods presented to real clients,…