Tools for advertisers

Popunder is one of those ad formats that has successfully adapted to market changes and remains in demand in 2026. Despite the emergence of new advertising channels, it is still valued for its ability to generate large volumes of traffic at a relatively low cost. However, the success of a…

Choosing the right traffic source is one of the most important factors when working with iGaming offers. Stable volumes, flexible targeting, fast moderation, and transparent statistics directly affect your testing speed and ROI. HilltopAds is one of the best advertising networks trusted by thousands of advertisers for its high-quality direct…

The choice of an ad network affects the quality of traffic, the profitability of campaigns, and the speed of optimization. Different advertising networks are designed for different purposes, industries, and budgets, so there is no universal solution suitable for all advertisers. In this guide, we will explain what you should…

What is Popunder Traffic Popunder traffic is a digital advertising format where an ad opens in a new browser tab behind the user’s active window. This delivery method is what makes popunder traffic effective in performance marketing. Unlike pop-ups, popunder ads are discovered later, often resulting in up to 95%…

Accurate tracking is the backbone of profitable media buying. Whether you’re running iGaming, dating, eCommerce, mobile apps, or subscription-based offers, understanding where your traffic converts and why is what separates scalable campaigns from wasted budgets. In this guide, we’ll walk through how to integrate Binom with HilltopAds, set up postback…

Affiliate and digital marketing can be a tough and often unforgiving space, especially when working with iGaming traffic, where competition is intense and margins are constantly under pressure. While you may occasionally see solo affiliates or brands successfully building a strong strategy on their own, these cases are the exception…

Choosing an ad network for gaming campaigns is no longer just about finding enough traffic. Today, advertisers compare platforms based on traffic quality, targeting options, supported geographic regions, optimization features, fraud protection, and how easily campaigns can be scaled. A network that works well for one casino or sportsbook may…

mVAS is a broad vertical in affiliate marketing marked by its mobile-driven nature. mVAS offers can work wonders whether it’s Tier 1 or Tier 3 GEOs, provided you approach them right. It’s time to explain the promotional nuances of mVAS, what makes it unique among the verticals, and what to…

TikTok has long since gone beyond being just a regular social media platform. Today, it’s also a massive eСommerce platform: users view a product overview, click on a link, and within a couple of minutes are already placing an order on TikTok Shop. For sellers themselves, this process is much…

In-Page (In-Page Push/IPP) is one of our ad formats that looks like a push notification but appears right on the page while a user is browsing. Unlike classic pushes, In-Page doesn’t require a subscription and is visible on all devices (yes, including iOS). That means a broader reach and a…