Traffic quality, scaling limits, and falling ROI are the main reasons advertisers leave ExoClick in search of better results. This article explains how to choose the right ad network alternative, test new traffic sources safely, and scale profitable campaigns without wasting budget.
Ad networks are one of the pillars of the whole affiliate marketing industry. They help publishers monetize their traffic with diverse formats of ads and advertisers find new audiences for their ads, so it’s imperative to find the network that suits you and your needs. Unfortunately, advertisers sometimes aren’t satisfied with the work of the ad network they initially chose, which pushes them to seek a new platform with alternative traffic sources.
But then the new problem arises: how to find the right ad network without wasting any more time or money? As it happens, many ExoClick’s ex–partners find themselves in the same situation, and if you’re reading this article, then you’re probably one of them.
What many advertisers (especially the beginners) fail to realize is that you need to join not the most popular ad network, but the one that has features that are useful for you personally.
If you’re in dire need of a new ad network, then you can look no further. In today’s article, we’ll give you quality alternatives to ExoClick, how to choose the right platform, and look at the technical details behind the transition between networks, so you can make a well–informed switch.
Register with the best ad network for advertisers HilltopAds
- 273B+ Impressions Worldwide
- Full manager support
- Traffic from 250+ сountries
- Premium traffic sources only
- Minimum deposit $100
When ExoClick Stops Working
There are many reasons advertisers choose to switch to another ad network. For example, many beginners switch platforms (not only with ExoClick partners) after the campaign launches, when traffic starts to drop. The pattern is present in all the major ad formats, from push notifications to native ads.
Please remember that the initial drop in traffic isn’t a sign of poor network performance or its low quality. Affiliate marketing is a never–ending process of trial and error. Advertisers pick offers, decide which ad formats to use, test creatives, and then stick to the funnels that deliver the best results. Digital advertising is a highly competitive business, so if your campaign’s results drop in quality, it’s usually a sign that you need to change tactics, not networks.
Before changing your ad network, we advise you to try new funnels, new creatives, new ad formats, or possibly take a new offer. You need to move to another network only when your campaigns consistently deliver poor results, no matter what you do. As for the ExoClick, the most common causes of changing it are as follows:
ROI is consistently dropping
Your campaigns used to break even or turn a profit, but now you’re barely breaking even or even losing money, even after heavy optimization.
Traffic quality feels worse
You get more bots, low-quality traffic, or low-intent users. Or perhaps there is a higher discrepancy between ExoClick stats and your tracker.
Difficulty scaling
You hit a volume wall when allocating more budget doesn’t bring proportional results.
Better alternatives give clearly superior results
You A/B test the same offer/creatives/formats on another network and get noticeably better ROI or cheaper traffic.
Support and approval issues
Frequent rejections, slow responses, or heavy restrictions on your vertical/GEO.
At the end of the day, ExoClick is just one tool in your toolbox. There are more high–quality traffic sources that can help you advertise your products and attract new audiences.
Elm
Business Development Manager HilltopAds
Can switching from one network to another radically change campaign results?
Yes, and quite frequently. Even if the exact same offer is launched with the same landing page, GEO, payout rate, and targeting, the results across different advertising networks can differ significantly.
Each network has its own distinct audience, exclusive publishers, website quality and types, auction mechanics, internal competition within a given GEO, and even user behavior patterns. A campaign that delivers a stable ROI in one network may fail to perform in another. The reverse situation also occurs: an offer that has already burned out on one traffic source can shine again in a new network, thanks to a different user base.
Read our article about the new Smart CPM feature:
What Actually Changes When You Switch Ad Networks
In a sense, switching ad networks is like moving to your new home, since both processes entail far more changes than appear at first glance. New traffic sources and, potentially, ad formats are just some of the changes; you enter a whole new ecosystem: different user quality and behavior, unfamiliar competition, new ad formats, different targeting settings, and a different campaign launch speed.
Speaking of campaigns, the bid amounts and top-performing ad formats will differ. Partially due to ad network specialization (e.g., mainstream vs. non-mainstream), partially due to a unique roster of GEOs available, and partially due to some cutting-edge tools (e.g., CPA Goal).
Considering all of these changes, and if you’re sure about the campaign that is underperforming with your current ad network, it won’t be a bad idea to try out the same funnels on a new platform, like launching a push, native, or video campaign with the same settings but for a different stack of traffic sources. Who knows, the quality of your campaign’s results could improve significantly with a different network.
Sign up for HilltopAds as an advertiser and
get high-quality traffic from all over the world at competitive rates.
Best ExoClick Alternatives
| Ad Network | Main Traffic & Formats | Minimum Deposit | GEO Coverage / Scale | Best For | Strong Sides |
| HilltopAds | Popunder, In-Page, Banner, Video VAST, Video Slider, MultiTag | From $100 | 273B+ monthly impressions, 250+ GEOs | Scaling performance campaigns, iGaming, Dating, Utilities, eCommerce | Supports mainstream and non-mainstream traffic, multiple payment methods, advanced targeting, strong Tier-1/Tier-3 coverage |
| RollerAds | Push, In-Page Push, Popunder (OnClick), Calendar Push | From $50 | Global coverage with 60B+ monthly impressions mentioned in industry reviews | Beginner-friendly push campaigns, fast testing, utilities, sweepstakes | Easy UI, anti-fraud tools, Smart CPC optimization, low entry barrier |
| AdMaven | Pop, Push, In-Page Push, Interstitial, Content Locker, Direct Link | Usually $50–$200 depending on source/formats | Strong Tier-1/Tier-3 reach | Utilities, software, lead generation, aggressive scaling | Wide format mix, content locking, strong monetization formats for publishers |
| Zeropark | Pop traffic, Domain Redirect (Zero-Click), Push | Not publicly emphasized consistently | Large global redirect and pop inventory | Experienced affiliates running redirect or zero-click traffic | Strong optimization tools, domain redirect specialization, high-volume pop traffic |
| Kadam | Push, In-Page Push, Native, Banner, Video, Popunder, Direct Link | Flexible entry depending on model | 195+ GEOs and large native/push inventory | Native traffic, mixed verticals, automated optimization | Auto-optimization tools, broad format coverage, anti-fraud systems |
Read our recent article about self-service platforms:
Now it’s finally time to talk about quality alternatives to ExoClick. In this section, we’ll go through the five best advertising networks, their advantages, and who they are suitable for.
HilltopAds
HilltopAds is an advertising network that operates in 250+ countries and has 273B+ monthly impressions. The platform offers its partners a user–friendly interface and the following ad formats: Popunder, In–Page, Video VAST, Video Slider, Banners, and MultiTag.
The network supports both mainstream and non–mainstream traffic and works with many popular offer types, including Dating, Mobile apps & utilities, Games, iGaming traffic, and eCommerce. HilltopAds offers 10 of the most well–known payment methods (Bitcoin, PayPal, Wire Transfer, etc.), a minimum deposit of $100, direct traffic sources, and high–quality personal support for each network partner.
Suitable for quick tests and consistently good results in the long run. Also, the network has advanced targeting options and vast traffic sources.
Register with HilltopAds and get:
- Advanced targeting options
- Direct traffic sources
- Self-serve platform
- Fully-managed service
- Postback tracking
RollerAds
RollerAds is another global ad network that offers Push, Popunder, and In–Page Push ad formats. Please keep in mind that the platform works only with mainstream traffic.
RollerAds has a straightforward interface that enables the simple launch and management of your advertising campaigns, making this network a great beginner–friendly option. The platform also has its own anti–fraud system and intuitive targeting tools. For its partners’ convenience, RollerAds accepts Wire Transfer, Capitalist, PayPal, and other popular payment processors, with a minimal deposit of $50.
Suitable for quick tests and when you need to push traffic with low competition.
AdMaven
AdMaven is a platform with steady traffic volumes in Tier–1, Tier–2 and Tier–3 GEOs and supports a wide variety of ad formats to its partners, including Pop, Push, In–Page Push, Interstitial, and Content Locker.
This advertising network works with several popular verticals, like Software distributors, Mobile Utilities, Games, Finance, and Lead gen. AdMaven has a low entry threshold, making it a great option for advertisers and teams with small- and mid–size budgets. The network has a minimum deposit of $100 and supports many payment methods, including PayPal, Bitcoin, Paxum, and more.
Suitable for when you need fast, inexpensive scaling.
Zeropark
Zeropark is a performance advertising network with a strong focus on Pop and Domain Redirect traffic. This platform is a major commerce media platform and a choice for many large companies, including LG, Paramount+, Bass Pro Shops, and more.
Zeropark has steady traffic volumes across multiple GEOs and partners with publishers such as Opera, Huawei, and Forbes, so you can be sure your ads will reach a large audience. Also, the platform offers its advertisers unmatched optimization tools that cover budgets, targeting, and even publisher choice to maximize performance.
Suitable for when you need a highly engaged and interested audience.
Kadam
Kadam may be last in our list, but it’s certainly not the least. This is one of the best native ad networks in the business with high–quality traffic from all over the globe.
Kadam offers its advertisers Popunder, Push Notifications, Banner, Native, Video, Direct Link, and In–Page Push ad formats. What makes this network stand out favorably among other platforms is its campaign auto–optimization feature, which helps increase conversions and reduce cost per lead without routine work.
Suitable for: when you want a simple entry and flexible settings.
- Register
- with hilltopads
- and get
- 273B+
- of ad impressions!
How to Test and Scale Ad Networks
After reviewing all those different ad networks, we can’t let you go without a plan on how to test the platforms (from this article, or any of your choice) and scale them.
Choose any advertising network
Please note that you need to pick the platform not based on its popularity, but based on your needs, whether it be a quick test, low competition, or consistent results. Ad networks are tools that are meant to help you, not luxury accessories.
Test time
During testing, our main goal is to work out our ideas and figure out what performs best, so a slow, small start will be ideal: a minimal budget, use one of the available ad formats, and choose a single GEO. Gather data on traffic sources quickly, and don’t be afraid if you don’t earn much money yet; tests are a small price to pay now to strike it big later.
Analyze it
Review all the available data and, based on it, decide what in the campaign you can keep, what to disable, what to expand on, and whether the whole network is worth your time or not.
Start scaling
Once testing is complete, you can start scaling. Usually, advertisers scale their campaigns within the networks where tests were conducted, but there are also cases when advertisers take quality funnels to other advertising platforms and scale them there. There’s no “best” way to do it, so once again it comes to personal preference: do you want to work within the single network, or have one for tests, the other for scaling, and another one for continuous stable results?
In the end, quality advertising networks aren’t magic wands that can turn any campaign into a successful one; they help to realize your campaign’s full potential, but you still need to know how to choose, test, and combine different traffic sources.
Elm
Business Development Manager HilltopAds
The primary risk lies in expecting a new traffic source to yield the same results as a campaign already optimized in a different network, that is, drawing an incorrect conclusion based on a test that is either too brief or poorly executed.
Many advertisers launch a test using identical settings; upon quickly observing a high CPA or weak ROI, they conclude that the source simply does not work. However, the issue often lies not with the network itself but with the campaign not yet adapted to the new traffic and the optimization process remaining incomplete.
The safest approach is to launch the test gradually and with clear limits. It’s best to allocate a budget for the test, launch several campaigns or combinations of campaigns, and determine in advance which metrics will be analyzed: CPA, CR, eCPA, ROI, registration quality, deposits, subscriptions, or other target actions. At the start, it’s important to use daily limits, avoid unnecessarily inflating bids, and refrain from disabling sources too early.
It’s best to collect sufficient statistics on zones, devices, browsers, and GEOs, and then gradually disable weak segments and scale those that show potential. Ideally, test the new network in parallel with the current traffic source, rather than replacing it. This way, the advertiser doesn’t lose a stable traffic flow, but also has the opportunity to find new, working traffic sources.
We recommend checking out successful case studies from our advertisers:
Conclusion
Success in affiliate marketing largely depends on advertisers’ skills rather than on the network itself. And while you must join the advertising network that suits your needs best, so you can better fulfill your campaign’s potential, you shouldn’t rely on the platform to do all the work.
And HilltopAds can help you with the task. Join the beginner-friendly global advertising network with high–quality traffic today and start your journey to the top!
FAQ about ExoClick Alternatives
In this section, you can find popular questions about ExoClick alternatives and their answers.