When choosing a popunder network, prioritize traffic quality, fraud protection, targeting capabilities, optimization tools, and available traffic volume over the lowest CPM. Networks such as HilltopAds, PropellerAds, ExoClick, Adsterra, and ClickAdilla are among the established options for advertisers, but the best choice ultimately depends on your campaign goals and target markets.
A popunder network is an advertising platform that helps advertisers buy popunder traffic and publishers monetize their websites. The best popunder network depends on your campaign goals, target GEOs, traffic quality, anti-fraud protection, targeting options, and optimization tools.
If you’re comparing platforms in 2026, look for:
- verified traffic sources;
- advanced targeting and optimization;
- fraud protection;
- transparent CPM pricing;
- responsive account management.
In this guide, we compare some of the most popular popunder networks, including HilltopAds, PropellerAds, ExoClick, Adsterra, ClickAdilla, and others.
What is Popunder
Popunder ads are commonly used for brand awareness, user acquisition, and high-volume performance campaigns. They require no traditional creatives and send users directly to a landing page, making the quality of the offer and landing page especially important.
Roman
HilltopAds business development manager
In my opinion, the biggest strength of popunder ads is that they don’t compete for a user’s attention in the same way as banners or native placements do. By the time someone notices the new window, they’ve already finished what they were doing, so if the offer matches their interests, it often receives more focused attention. That’s why I always say that success with popunders isn’t about making the loudest ad–it’s about showing the right offer to the right audience at the right moment.
Start working with Popunder ads today!
Why Do You Need to Try a Popunder Network?
Despite growing competition from social and search advertising, popunder traffic remains a popular choice for advertisers looking to reach large audiences at scale. Its combination of broad reach, flexible targeting, and CPM-based pricing makes it suitable for both testing new offers and scaling established campaigns. Before deciding whether it’s the right fit for your goals, it’s worth understanding both its strengths and its trade-offs.
Pros:
Easy to Launch
Popunder campaigns are relatively easy to launch because they typically require only a landing page rather than display creatives. This simplicity makes the format suitable for quickly testing new offers and traffic sources.
Seamless User Experience
Unlike traditional pop-ups, popunders open in the background, making them generally less disruptive to the browsing experience while still providing an opportunity for users to view the offer later.
Low Cost Structure
As one of the more affordable digital advertising formats, popunders typically operate on a CPM (cost per thousand impressions) model. CPM rates vary depending on the GEO, traffic quality, and competition, with lower-tier markets generally offering lower entry costs. Since advertisers pay for impressions rather than clicks, popunder campaigns can be an efficient way to generate large-scale exposure while maintaining predictable costs.
Performance Potential
In performance-focused verticals such as iGaming, Utilities, Dating, VPNs, and Sweepstakes, popunder traffic can deliver competitive conversion rates when campaigns are properly optimized.
Increased Visibility
Because popunders open in a separate browser window or tab, users may notice them after finishing their current browsing session. Actual visibility depends on browser behavior and user settings.
Massive Traffic Scale
Many popunder networks offer large traffic volumes, making the format suitable for brand awareness campaigns, market expansion, and testing offers across multiple GEOs. It is commonly used in verticals such as Dating, iGaming, Utilities, VPNs, Mobile Apps, Sweepstakes, and eCommerce.
Roman
HilltopAds business development manager
I’ve managed popunder campaigns that started as simple brand awareness initiatives and ended up delivering leads and sales for years. One thing I’d always recommend is setting up end-to-end tracking from day one. It only takes a few hours, but having reliable data makes optimization and scaling much easier.
Potential Limitations:
Negative attitudes of potential customers
Because popunders are triggered by user interaction rather than an explicit intent to view an ad, some users may perceive them as intrusive. Although they are generally less disruptive than traditional pop-ups, they can still create a negative impression if used excessively or with low-quality landing pages.
Limited Audience Targeting Capabilities
While pop networks offer massive reach, audience targeting is generally less granular than on search or social advertising platforms. You trade precise targeting (interests, demographics) for ultra-low CPMs – a key budget-for-control compromise.
Vulnerability to Ad Blockers & Browser Restrictions
Modern browsers and ad blockers may limit the delivery of popunder ads. Although many ad networks use technologies to improve delivery, browser policies and ad-blocking software can still reduce available traffic.
Limited Network Availability
Not every advertising network offers popunder traffic, and the quality of available inventory can vary significantly. Before launching a campaign, check whether the platform supports your target GEOs, traffic volumes, and optimization features.
Possible Bot Traffic
As with any large-scale traffic source, the risk of invalid or fraudulent traffic exists. Choosing a reputable ad network with anti-fraud protection, transparent reporting, and testing campaigns before scaling can help reduce this risk.
Roman
HilltopAds business development manager
Many advertisers expect popunder campaigns to deliver results almost immediately, but that’s rarely how this format works. Give the campaign enough volume to collect data before making decisions. And don’t hesitate to discuss your offer with your account manager—we can usually tell you what to expect based on similar campaigns.
How to Choose the Best Popunder Network?
Every ad network has its own traffic sources, publisher relationships, and optimization algorithms, so the same campaign can produce very different results across platforms. Testing multiple networks and adjusting your targeting, bids, and campaign settings is often the best way to find the traffic that performs best for your offer. Beyond testing, here are a few factors worth considering when choosing a popunder network.
GEO & Reach
Check which GEOs a network covers and whether it has enough traffic volume in the regions you’re targeting. Tier-1 countries aren’t always the best choice–higher competition and CPMs can make scaling more difficult. Depending on your goals, Tier-2 or Tier-3 markets may offer a better balance between traffic volume, campaign costs, and overall performance.
CPM Rates
Most popunder networks use a CPM pricing model, but the lowest bid isn’t always the best value. Pay attention to traffic quality, conversion rates, and overall ROI rather than focusing on CPM alone. A slightly higher bid can often deliver better results if the traffic converts more consistently.
Traffic Quality
Traffic quality matters just as much as traffic volume. Look for networks that offer fraud protection, transparent reporting, and reliable publisher quality controls. Running a small test campaign before scaling your budget is one of the easiest ways to evaluate the quality of a traffic source.
Manager Support
A knowledgeable account manager can help shorten the testing phase by recommending suitable GEOs, bidding strategies, and optimization settings based on similar campaigns. They can also provide realistic benchmarks for CPMs, traffic volumes, and campaign performance, helping you plan your budget more effectively.
Optimization Tools
Features like automatic optimization, source blacklisting, postback tracking, and conversion tracking can save a lot of manual work. They also make it much easier to identify profitable traffic sources and scale successful campaigns over time.
Device Coverage
Make sure the network supports both desktop and mobile traffic, along with device-specific targeting options. User behavior often differs between platforms, so being able to optimize campaigns separately for each device can make a noticeable difference in performance.
Launch your first Popunder ad with HilltopAds and you will get
- Advanced targeting options
- Direct traffic sources
- Self-serve platform
- Fully-managed service
- Postback tracking
Roman
HilltopAds business development manager
There aren’t that many ad networks on the market that consistently deliver high-quality popunder traffic, and a bit of research is usually enough to narrow down the best options. The key things I always look at are bot traffic protection, integration with leading trackers, and the targeting options available by default. Personal support is valuable even for experienced media buyers–it often helps uncover optimization opportunities that aren’t immediately obvious.
Direct publisher relationships or even better, networks with their own websites are still one of the strongest indicators of traffic quality, although they’re also the hardest to verify because almost every network claims to have direct traffic. That’s why, in the end, reputation and real-world experience often matter just as much as the features listed on a website.
Top 10 Best Popunder Networks
| Network | Where It Truly Excels | Less Obvious Advantage | What Media Buyers Commonly Say | When It’s Not the Best Choice |
| HilltopAds | iGaming, VPN, Utilities, Sweepstakes, high-volume popunder campaigns | A large share of direct publisher traffic (not just RTB), plus AI Auto Optimization and highly responsive account managers make scaling easier. | Offers an excellent price-to-quality ratio, especially in Tier-2/3 GEOs. Frequently recommended for scaling campaigns once a profitable setup has already been validated. | If your primary goal is premium Tier-1 desktop traffic, other networks tend to perform better in that niche. |
| ExoClick | Adult, Dating, Webcam, Gaming | One of the world’s largest direct adult inventories, with many exclusive publisher partnerships. | Highly praised for its advanced analytics and extensive optimization options, though the platform’s complexity can make it easy for beginners to overspend. | For mainstream offers, there are often more cost-effective alternatives. |
| PropellerAds | Mainstream verticals, high-volume campaigns | CPA Goal and automated optimization help advertisers reach target CPA with relatively little manual optimization. | Considered one of the most reliable traffic sources in terms of volume. However, campaign performance often depends on effective whitelist/blacklist management and zone optimization. | If you prefer maximum manual control over traffic buying and bidding. |
| Adsterra | Tier-2/3 GEOs, Utilities, VPN, Finance, eCommerce | Delivers particularly strong results when combining multiple ad formats (Popunder + Social Bar + Push). | Buyers frequently mention its massive traffic volume but recommend aggressively filtering traffic sources after the initial testing phase. | With a limited budget, testing can become expensive without careful optimization. |
| ClickAdilla | Dating, Nutra, Crypto, iGaming | Strong expertise in affiliate marketing verticals rather than traditional brand advertising. | Frequently praised on affiliate forums for proactive account managers who share effective whitelists and GEO recommendations. | May not be the most suitable choice for fully compliant, brand-focused advertisers. |
| EZmob | Mobile-first campaigns, Android, CPI | Straightforward setup process with minimal configuration required for launch. | Often chosen for testing mobile offers thanks to its low entry barrier and quick campaign deployment. | If you require advanced analytics or highly granular optimization capabilities. |
| JuicyAds | Adult traffic | Flexible moderation policies and access to numerous niche publishers unavailable through larger DSPs. | Well suited for niche adult campaigns, although overall traffic volume is significantly lower than ExoClick’s. | Rarely considered for mainstream advertising campaigns. |
| TrafficShop | Premium adult traffic | High-quality premium inventory with a strong proportion of direct publishers. | Media buyers often report better user quality, but testing costs are noticeably higher than average. | If your priority is inexpensive, high-volume traffic. |
| UngAds | Push and Pop traffic in emerging GEOs | Lower competition across certain Tier-3 markets can result in very affordable traffic. | Advertisers appreciate the low CPMs but note that traffic volume is more limited compared to larger ad networks. | If you’re planning large-scale campaigns that require substantial traffic volume. |
| MyBid | Performance marketing campaigns, Smart Bidding | Modern interface paired with a solid set of automated bidding strategies. | More commonly recommended as a supplementary traffic source after scaling on larger networks rather than as a primary acquisition channel. | If you need maximum traffic volume immediately after launch. |
HilltopAds
HilltopAds is a global advertising network specializing in popunder traffic and other performance advertising formats. It offers large-scale traffic, advanced targeting, and built-in anti-fraud protection for advertisers worldwide.
GEO: 250+ countries
Reach: 273 billion impressions monthly
Targeting options: GEO, browser, OS, device type, keywords and interests, language, and more
Minimum deposit: $100
HilltopAds offers direct high-quality popunder traffic sources from all over the world that will perform any niches – dating, Onlyfans, iGaming, eCommerce, games, etc. Thousands of advertisers choose HilltopAds for its user-friendly self-service platform, personal support, auto optimization tools, and other benefits advertisers get with HilltopAds.
ExoClick
ExoClick is a leading ad tech company that functions as both an ad network and an ad exchange, providing monetization opportunities for advertisers and publishers. It connects advertisers with publishers to display ads across a global network of websites and mobile platforms.
GEO: Global, but lacks granular GEO-targeting
Cost Models: CPC, SmartCPM
Reach: 20 billion daily impressions
Targeting options: location, device, OS, browser, language, and mobile carrier targeting
Minimum deposit: $200
PropellerAds
PropellerAds is a self-service, high-performance ad network specializing popunder and telegram advertising. It provides a platform for advertisers to reach a broad audience through various ad formats, including classic push, in-page push, and popunder.
GEO: 195+ countries
Cost Models: CPM, CPC, SmartCPM, SmartCPC, and CPA Goal.
Reach: 12+ billion daily impressions, and 10 million daily clicks
Targeting options: GEO, device type, operating system, browser, connection type
Minimum deposit: $100
Adsterra
Adsterra is an advanced advertising network, having started only in 2013. The platform works with the most popular ad formats – popunders, in-page push and interstitials ads. Adsterra’s in-house 3-level security system prevents malware, ad fraud, and bot traffic, ensuring high-quality views and clicks. Also, Adsterra emphasizes the top verticals for working with popunder ads, which are Gambling, e-Commerce, Sweepstakes and Utility.
GEO: worldwide from Tier 3 to Tier 1
Reach: 35+ billion impressions monthly
Targeting options: country, language, OS, browser, keywords, carrier or Wi-Fi
Minimal deposit: $100
ClickAdilla
ClickAdilla is a multi-format ad network founded in 2017. The self-service platform supports running campaigns in 13 ad formats, including on-click (popunder), push, in-page, banner, tab links, native, in-app, and others. ClickAdilla quickly gained popularity as the number of daily impressions on popunders is already above 10 million! The range of advertisers is also quite sufficient — over 15,000
GEO: 240+ countries
Reach: 4.5+ billion ad impressions daily
Targeting options: GEO, device targeting, connection type, and browser targeting
Minimal deposit: $50
EZmob
EZmob is a complete self-serve advertising network, preserving the five most popular ad formats for running campaigns: popunder, display ads, push, native, and calendar. The platform offers really rich functionality regarding setting up and optimizing campaigns and introduces automated tools. Although EZmob operates with many ad formats, popunder traffic remains its main focus.
GEO: 220 countries
Reach: 3 billion+ monthly impressions
Targeting options: GEO, device targeting, OS and browser targeting, connection type, mobile ISP/carrier targeting
Minimal deposit: $100
JuicyAds
JuicyAds is one of the oldest advertising networks, having been publicly launched in 2006. Since then, they’ve completely renovated the platform, which is now a self-serve advertising platform primarily focusing on the Dating niche. Apart from providing the opportunity to run popunder campaigns, users can also launch banner ads, interstitials, and native ads.
GEO: worldwide from Tier 3 to Tier 1
Reach: 1+ trillion ad impressions in total
Targeting options: country, device, niche, browser, OS, connection type, carrier, language, IPS, schedule, Alexa ranking
Minimal deposit: $100
TrafficShop
TrafficShop is another veteran ad network that has been around since 2008. During this time, TrafficShop developed and innovated its platform, which now allows campaigns to launch on popunder traffic, skimmed traffic, display banners, and native ads on both mobile and desktop. The platform is fully compatible with integration with S2S (server-to-server) tracking solutions and guards traffic quality with internal anti-fraud filtering technology.
GEO: 220 countries
Reach: 50+ million daily traffic
Targeting options: country, region, city, language, browser, OS, device, connection type, carrier, ISP, schedule, source
Minimal deposit: $50
UngAds
UngAds is a relatively young advertising network that appeared on radars in 2015. The platform has been improving ever since, offering a complete self-service platform and advertising in three leading formats: click under, push, and native. UngAds has managed to gather about 500,000 publishers and is still expanding.
GEO: 190+ countries
Reach: 800+ million ad impressions daily
Targeting options: country, city, device, browser, OS, browser language, vertical, carrier, schedule.
Minimal deposit: $100.
MyBid
MyBid is a new generation advertising platform that, from the very first look at it, strives to provide maximum user-friendly interactions. MyBid has expanded its coverage across powerful formats such as popunder, in-page, web push, video ads, banners, and native.
GEO: 200+ countries
Reach: 5+ billion ad impressions daily
Targeting options: country, city, device, OS, browser, language, ISP, carrier
Minimal deposit: $100
To make your Popunder ads work even better
launch it together with HilltopAds!
Why Consider HilltopAds for Popunder Advertising
As one of the platforms included in this comparison, HilltopAds offers advertisers access to global popunder traffic, self-serve campaign management, and optimization tools designed for performance marketing. With traffic across 250+ GEOs and billions of monthly impressions, the platform supports campaigns in verticals such as Dating, iGaming, Utilities, VPN, Mobile Apps, eCommerce, and others.
Self-Serve Platform
Launch, manage, and optimize campaigns through a self-service platform with built-in targeting, bidding, and reporting tools suitable for both testing and scaling campaigns.
Auto Optimization
Automatically identify and blacklist underperforming traffic sources based on campaign performance, helping reduce manual optimization and improve traffic quality over time.
Advanced Targeting
Target campaigns by country, city, language, browser, operating system, device, app, and additional parameters to better match your audience.
Direct Publisher Traffic
HilltopAds works with direct publisher inventory across multiple GEOs, providing access to large traffic volumes for both testing and large-scale campaigns.
Anti-Fraud Protection
The platform uses an in-house anti-fraud system designed to detect and filter invalid traffic before it reaches advertisers, helping improve overall traffic quality.
Ad Safety Solutions
HilltopAds provides ad safety solutions designed to improve campaign delivery and help advertisers maximize available traffic across different browsing environments. Features may vary depending on browser settings, user behavior, and ad-blocking technologies.
Dedicated Support
Advertisers have access to account managers who can assist with campaign setup, optimization, and traffic recommendations based on campaign goals.
Additional Ad Formats
In addition to popunder advertising, HilltopAds also supports In-Page, Video VAST, Banner, and other advertising formats for performance campaigns.
Final Thoughts About the Best Popunder Networks
Despite the rise of search, social, and programmatic advertising, popunder traffic continues to be a reliable channel for many performance marketers. It won’t be the right choice for every campaign, but in the right verticals and with enough traffic to optimize, it can still deliver consistent results.
There isn’t a single popunder network that’s best for everyone. Some platforms offer broader global reach, others focus on specific verticals or provide more advanced optimization tools. The best way to find the right fit is to compare a few networks, test your campaigns, and base your decisions on real performance data_not just the lowest CPM.
We hope this guide helped you better understand how popunder advertising works and what to look for when choosing a network. If you’d like to see how HilltopAds performs for your offers, you’re welcome to test the platform and compare the results with your current traffic sources.
And if you’re looking for more practical tips on popunder advertising, campaign optimization, and traffic buying, take a look at our blog and YouTube channel–we regularly share case studies, product updates, and guides based on real campaigns.