Affiliate Tools

Onclicka is a self-serve advertising platform that connects advertisers with publisher inventory. Popunder and push traffic are included, and banner inventory is also offered, along with video and native placements.  Such a setup could suit teams seeking access through one interface. However, campaign goals may differ, as some advertisers may…

Among non-mainstream ad networks, JuicyAds remains one of the biggest names. Many advertisers know this platform mainly for its adult traffic focus, as well as popunder and banner inventory. Its self-serve buying model is useful, and certain campaigns can definitely benefit from JuicyAds as a traffic source. However, the market…

PopAds has been around for years, and the majority of media buyers know its structure inside out. Many publishers rely on it because of easy integration. However, PopAds may sometimes fall behind the modern requirements for digital marketing operations. Therefore, experienced advertisers and publishers evaluate competitors before results start to…

Banner ads are visual display advertisements shown on websites, apps, and mobile games. Their main purpose is to increase brand awareness, generate clicks, or drive conversions. Effective banner ads usually include: one clear message; a visible CTA; simple design; audience targeting; ongoing A/B testing. What are Banner Ads Banner ads…

Video continues to play a central role in digital advertising. Industry research estimates that video accounts for around 82% of global internet traffic, while 93% of marketers consider it an essential part of their marketing strategy. As adoption grows, choosing the right video ad network becomes increasingly important for both…

In this Expert Talks feature, we spoke with Vladimir Rusiaiev, CEO of LosPollos, about what it takes to stay competitive in affiliate marketing in 2026. As privacy rules tighten, traffic gets more expensive, and advertisers expect stronger quality signals, the industry is changing faster than ever. With its advanced Smartlink…

Managing advertising campaigns manually can quickly become time-consuming, especially when you work with several campaigns, traffic sources, or performance reports at once. This is where an ad network API can be useful. It allows advertisers and publishers to connect directly with an advertising platform and handle routine actions programmatically. For…

CPM at a glance CPM (Cost Per Mille) is the amount an advertiser pays for 1,000 ad impressions. Formula: CPM = (Campaign Cost ÷ Impressions) × 1000 Example:Campaign cost: $500Impressions: 100,000CPM: $5 For publishers, a higher CPM generally means higher revenue from the same traffic volume. What is CPM CPM…

In recent years, display ad networks have emerged as key players in digital advertising. This article will explore the subject in more detail and identify what makes the best one. What Is an Ad Network? An ad network is an intermediary platform that connects advertisers with publishers who want to…

In digital advertising, traffic alone means nothing if you don’t understand how efficiently it monetizes. That’s where eCPM becomes critical. Effective Cost Per Mille, or eCPM, is one of the most important revenue metrics for publishers and performance marketers. It tells you how much you actually earn per 1,000 impressions…