Affiliate Tools

In this Expert Talks feature, we spoke with Vladimir Rusiaiev, CEO of LosPollos, about what it takes to stay competitive in affiliate marketing in 2026. As privacy rules tighten, traffic gets more expensive, and advertisers expect stronger quality signals, the industry is changing faster than ever. With its advanced Smartlink…

Managing advertising campaigns manually can quickly become time-consuming, especially when you work with several campaigns, traffic sources, or performance reports at once. This is where an ad network API can be useful. It allows advertisers and publishers to connect directly with an advertising platform and handle routine actions programmatically. For…

CPM at a glance CPM (Cost Per Mille) is the amount an advertiser pays for 1,000 ad impressions. Formula: CPM = (Campaign Cost ÷ Impressions) × 1000 Example:Campaign cost: $500Impressions: 100,000CPM: $5 For publishers, a higher CPM generally means higher revenue from the same traffic volume. What is CPM CPM…

In recent years, display ad networks have emerged as key players in digital advertising. This article will explore the subject in more detail and identify what makes the best one. What Is an Ad Network? An ad network is an intermediary platform that connects advertisers with publishers who want to…

In digital advertising, traffic alone means nothing if you don’t understand how efficiently it monetizes. That’s where eCPM becomes critical. Effective Cost Per Mille, or eCPM, is one of the most important revenue metrics for publishers and performance marketers. It tells you how much you actually earn per 1,000 impressions…

What is gambling affiliate programs? Gambling affiliate programs are partnerships between online casinos, sportsbooks, and affiliates who bring in new players. The concept is simple: operators get new customers, and affiliates earn a share of their activity. The online gambling market is growing rapidly. By the end of 2025, it…

Global sports events have always been powerful traffic drivers, and 2026 will be a landmark year. With the FIFA World Cup 2026 and the 2026 Winter Olympics taking place within months of each other, advertisers and publishers should expect unprecedented traffic surges, shifts in user behavior, and short-term monetization opportunities…

Ad spend leaks, campaigns underperform, and CPM often misleads. Mastering CPM with the right tools turns confusion into clarity, tracks every impression, and boosts ROI. This article shows how to calculate CPM accurately and use a powerful calculator to optimize campaigns. It’s hard to overestimate the importance of the right…

The online world is not only full of entertainment but also offers tons of opportunities to earn. One of the most rewarding and robust ways to profit is performance marketing. The world of online marketing is a complex one, featuring affiliate networks, media buyers, traffic sources, and, of course, ad…

What comes to your mind when you think of a digital marketplace? Affiliate marketing is often one of the first strategies that come to mind. It still accounts for about 16% of all e-commerce sales in the U.S. and Canada. In 2024 alone, U.S. advertisers invested approximately $13.63 billion in…