How to connect Adjust and HilltopAds
Step 1. Create an Adjust Click URL
Log in to your Adjust dashboard.
Go to AppView → Apps and select the app you want to track.
Copy your App Token.
Add the token to the Adjust click URL format:
https://app.adjust.com/{token}Example:
https://app.adjust.com/abc123
Save this URL, you will need it in the next steps.
Step 2. Get Your HilltopAds Postback URL
Log in to your HilltopAds account.
Open the Trackers section.
Copy your HilltopAds Postback URL.
This URL is required to send conversion data from Adjust to HilltopAds.
Step 3. Generate the Final Tracking Link in Adjust
Open the Adjust Partners tool.
Paste your Adjust Click URL (from Step 1).
Paste your HilltopAds Postback URL into the Install callback field.
Use the Install callback only if you want to track installs.
Scroll down: Adjust will automatically generate the final tracking link with encoded callbacks.
Copy this generated link.
Use this final Adjust tracking link when creating campaigns on HilltopAds.
Step 4. (Optional) Track Additional In-App Events
You can also track events such as registration, purchase, deposit, etc.
How to Create an Event Token in Adjust
In Adjust, go to AppView → All apps.
Select your app.
Open the Events tab.
Click Add event.
Enter the event name (e.g. Registration).
Enable This is a unique event if needed.
Save the event.
Adjust will generate an event token.
Add this token in the Adjust encoding tool to create event-specific callback URLs.
For detailed event setup, refer to Adjust’s official documentation.
Supported HilltopAds Parameters
You can pass the following parameters in postbacks:
{{geo}}— Country code{{adid}}— Ad or banner ID{{zoneid}}— Traffic source ID{{campaignid}}— Campaign ID{{lang}}— User language{{category}}— Mainstream / Adult{{cpmbid}}— CPM bid{{price}}— Impression or click price{{browsername}}— Browser name
Required parameters for postbacks:
{{token}}— Conversion ID{{price}}— Conversion cost{{currency}}— Conversion currencyadvertiserID— Advertiser ID
Step 5. Launch a Campaign on HilltopAds
Log in to HilltopAds.
Go to Manage Campaigns → Add Campaign.
Select:
Ad format
Traffic channel
Campaign name and settings
Paste the Adjust tracking link into the Final Destination URL field.
Save the campaign.
Here is our detailed guide on how to launch campaigns with HilltopAds:
Step 4. Create Ad Campaigns
Done
Your Adjust tracker is now connected to HilltopAds.
You can monitor installs, events, and performance data in real time.
If you need help with setup or optimization, contact your personal account manager.