How to connect AppsFlyer and HilltopAds
Step 1. Open Integrated Partners in AppsFlyer
Log in to your AppsFlyer account.
Open the dashboard of the app you want to track.
In the left menu, click Active Integrations.
Step 2. Select HilltopAds as a Partner
Use the search field to find HilltopAds.
Click HilltopAds to open the partner configuration page.
Step 3. Enable the Integration
Open the Integration tab.
Enable the Activate Partner toggle.
Keep this toggle enabled while your campaigns are running.
Step 4. Configure Install Postbacks
In the Integration tab, enable postbacks for the Install event. This allows AppsFlyer to send install data to HilltopAds.
Step 5. Configure In-App Event Postbacks (Optional)
If you want to track events such as registration, purchase, or deposit:
Enable In-App Event Postbacks.
Click Add Event.
Fill in the fields:
SDK Event Name – event name received by AppsFlyer
Partner Event Identifier – event name provided by HilltopAds
Sending Option – select the user source
Send Revenue – choose how revenue should be sent
Set the attribution window if needed.
Click Save Integration.
Step 6. Create an Attribution Link
Open the Attribution Link tab.
Configure tracking parameters as needed, including:
Campaign name and ID
Ad ID and Ad name
Adset ID and Adset name
Channel
Cost currency and model
Site ID / Sub Site ID
Optional custom parameters (af_sub1–af_sub5)
Set the Click Attribution Lookback Window.
Generate the Attribution Link.
Copy the generated link.
Step 7. Configure Cost Data (Optional)
Open the Cost tab.
Enable cost data sharing if required.
If needed, connect Protect360 for extended raw-data analysis.
Step 8. Configure Ad Revenue (Optional)
Open the Ad Revenue tab.
Configure revenue tracking settings if you want to send ad revenue data.
Supported HilltopAds Parameters
You may use the following parameters in postbacks:
{{geo}}– country code{{adid}}– ad or banner ID{{zoneid}}– traffic source ID{{campaignid}}– campaign ID{{lang}}– user language{{category}}– Mainstream / Adult{{cpmbid}}– CPM bid{{price}}– impression or click price{{browsername}}– browser name
Required parameters:
{{token}}– conversion ID{{price}}– conversion cost{{currency}}– conversion currency{{
advertiserID}} – advertiser ID
Step 9. Link AppsFlyer to HilltopAds Campaigns
Log in to your HilltopAds account.
Go to Manage Campaigns → Add Campaign.
Configure campaign settings:
ad format
traffic channel
campaign name
Paste the AppsFlyer Attribution Link into the Final Destination URL field.
Save the campaign.
Here is our detailed guide on how to launch campaigns with HilltopAds:
Step 4. Create Ad Campaigns
Done!
AppsFlyer is now fully integrated with HilltopAds.
You can track installs, in-app events, and campaign performance in real time.
If you need assistance, contact your personal account manager.