Postback method, also known as server-to-server conversion tracking method, allows advertisers to capture each ad conversion (purchase, registration, form filling, or any other desired action) and quickly evaluate the cost feasibility of a particular offer.
Postback is a unique method that combines both an easy setup and fast and error-free data transmission about the targeted action completion.. In addition to the conversion tracking, you can also set up the transfer of any necessary parameters (GEO, ad campaign ID, conversion cost, user language, etc.) for a deeper study of the purchased traffic.
What trackers does HilltopAds integrate with?
HilltopAds has integrations with the main well-known trackers:
Voluum, Binom, BeMob, Keitaro, AdsBridge, Peerclick, Redtrack and AppsFlyer.
So, you are free to select any of the mentioned trackers to set up Postback.
How to set up postback?
To set up Postback, you need to do the following:
Log in to your HilltopAds account for advertisers;
Navigate to the Trackers tab;
There you can find your unique Postback link;
Copy the link;
Paste the link to the required field of a tracker or your service for statistics.
Please be informed: you must add a {{ctoken}} parameter to your Postback link for accurate Postback work.
How to test Postback settings?
When you complete the Postback settings, at HilltopAds you can test how it works. To do so, navigate to the Trackers tab and go to the Test Conversion section. There you can test your Postback if everything is set up correctly.