Our own machine learning system scans and evaluates dozens of parameters hourly and segments traffic traffic by its quality into three groups:
HIGH ACTIVITY level. This channel represents the most active and unique audience which gives you a chance for a higher conversion rate.
MEDIUM ACTIVITY level. It’s the best combination of price and conversion rate. This channel performs really well, so you can run and optimize your campaign with no surprises.
LOW ACTIVITY level. This channel is free from bots, but users from this group are kind of tired of ads and show less active responses.
If the quality of the traffic worsens, our system ranges it to the lower category. The same happens if the traffic quality becomes better. Anyway, you only pay for the traffic channels of your choice — anything that’s better or worse is being removed automatically.
Obviously, the higher the quality, the higher the price, but it’s highly recommended to start working with the HIGH ACTIVITY traffic channel. If the CR is fine, you can gradually switch to the Medium quality or even the Low one. It all depends on the target you set for yourself.
Traffic channels are an important tool that can make launching a campaign easier.
Get a higher conversion rate with HilltopAds right now!