2024's Top CPA Offers for Maximizing Popunder Traffic

2024's Top CPA Offers for Maximizing Popunder Traffic

Among the wide range of traffic sources available, popunder traffic stands out for its unique ability to capture user attention less compulsively. This article aims to guide you through the landscape of CPA offers best suited for popunder traffic, providing a thorough overview that combines practical insights with industry expertise.

Understanding popunder traffic

Popunder traffic is generated when users inadvertently trigger these popunder ads by clicking anywhere on a webpage that has such an ad script embedded. The effectiveness of popunder traffic lies in its ability to capture the user's attention at a later point, ideally when they are less distracted or busy. This form of advertising is widely used for various purposes, including promoting websites, products, and services, or lead generation.

A popunder offer refers to a type of online advertising strategy designed to promote products, services, or content. Unlike traditional pop-up ads that appear over your current browser window, popunders are more discreet as they open behind the main browser window. This method is less intrusive, allowing the user to continue their online activity without immediate interruption. Once the user closes their main browser window, they will see the popunder ad, potentially leading to higher engagement rates since it does not disrupt the user experience as much as pop-ups.

Popunder ads are particularly favoured for their ability to bypass some ad-blocking software, making them a valuable tool in an advertiser's arsenal for reaching their target audience. However, the key to success with popunder traffic lies in ensuring that the ads are relevant, non-intrusive, and provide value to the user, thereby fostering a positive user experience rather than an annoyance.

How it works is relatively straightforward:

  1. Ad placement: Advertisers partner with websites or networks that offer popunder ad placements. These websites incorporate scripts into their pages that allow popunders to be triggered.
  2. User interaction: When a user visits a webpage and clicks anywhere on the site, it triggers the popunder ad, which opens in a new browser window behind the main window.
  3. Ad exposure: The ad remains unnoticed until the user closes their main browser window, revealing the popunder ad. This delay in visibility aims to capture the user's full attention at a potentially more convenient time.
  4. Engagement: The hope is that since the ad does not disrupt the user's immediate activity, they will be more likely to engage with the content of the popunder ad once they discover it.

Advantages of using popunder traffic for CPA offers:

  • High engagement rates: Since popunders do not immediately interrupt the user experience, they tend to have better engagement rates when the user eventually discovers them.
  • Cost-effectiveness: Popunder traffic can be more affordable compared to more direct forms of advertising, offering a good return on investment for CPA campaigns.
  • Less intrusive: Being less intrusive than pop-ups, popunders are less likely to annoy users, which can lead to a more positive perception of the advertised brand or offer.

Challenges of using popunder traffic for CPA offers:

  • Ad blocking software: The effectiveness of popunder ads can be significantly reduced by ad blockers, which internet users widely use to block unwanted ads.
  • User perception: Some users may still find popunders to be intrusive, especially if they are not relevant to their interests, which can negatively impact the brand's image.
  • Compliance and regulations: Advertisers must navigate through various advertising regulations and compliance issues, as some regions have strict rules regarding unsolicited digital advertising.

Insights on selecting the best CPA offers for popunders

Here's a list of tips to guide you through the process of selecting a suitable CPA offer:

Target audience alignment

Ensure the CPA offer resonates with your target audience's interests and needs. An offer that aligns with your audience's preferences is more likely to convert. Be careful, because the audience from one GEO will be more interested in OnlyFans products, while another in eBay.

Offer relevance and quality

Look for offers that provide value to your audience. High-quality, relevant offers are crucial for maintaining trust with your audience and achieving long-term success.

Multiple offers testing

Running small tests on various offers can help identify the most promising ones for your traffic.

Conversion potential and CR

Evaluate the CR (Commission Rates) and assess the conversion potential of each offer. Higher rates don't always mean more revenue if the conversion rates are low.

EPC metrics

Analyze the EPC (Earnings Per Click) value to understand the average earnings generated per click. A high EPC indicates a profitable offer.

Offer exclusivity

Consider exclusive offers as they can reduce competition and increase your chances of higher conversions.

Promotional materials and support

Choose advertisers who provide robust promotional materials and support. High-quality creatives and dedicated support can significantly enhance your campaign's effectiveness.

Payment terms and conditions

Understand the payment terms, including the payout threshold and payment frequency. Reliable and timely payments are essential for managing your cash flow.

Negotiation with networks

Once you find a successful offer, negotiating better terms can significantly increase your profitability.

Stay informed about market trends and seasonal demands. Offers that tap into current trends or seasonal interests can yield high returns.

Verticals for popunder traffic

The most suitable verticals for popunder traffic are dating, games, streaming dates, mobile apps, betting, gambling, pin-submit, and e-commerce. Narrowly specialized niches, for example, shops for fishing, for children, for narrow professions, etc — are not suitable for working with popunder ads. Moreover, services with complex target actions required are also not suitable: hotel booking, air/train tickets, etc.

Timely updates

Join affiliate forums, follow industry blogs, and participate in webinars to stay informed about the latest high-performing offers.

Top CPA offers to run with popunder traffic in 2024

Here we have got to the key content of this article, but before we move on, we would like to insert a small disclaimer. If you choose an offer from this list, you will not become the king of traffic overnight. Sorry, this is the bitter truth of life. But the secret of success is simple — a competent strategy for the advertising campaign. Making the right steps in the promotion of the offer, popunder traffic will pour with a river, regardless of whether you have picked a super converting OnlyFans option or not the most relevant VPN. And now we can proceed to the list of some perspectiveCPA offers for popunder traffic.

Offer Name

Traffic Type



iGaming offers



India and Bangladesh (IN, BD)

All OS



Bangladesh (BD)

All OS

Crazy Time Live


India and Bangladesh (IN, BD)

All OS



Philippines (PH)


VPN Utilities

Hotspot VPN




Touch VPN








Tesla Proxy




Financial Utilities

FX Royale








Antivirus Utilities

Cleaner Max




App offers





Adult offers

Get OnlyFans leaks




How to set up a popunder campaign for CPA offers

Setting up a popunder campaign using CPA offers involves a few key steps to ensure your campaign is targeted, effective, and ultimately profitable. We have already discussed the theoretical basis and shared important secrets of working with popunder traffic, now let's learn it in practice. Here’s a user-friendly guide to get you started:

1. Choose the right CPA network and offer

  • Research CPA networks: Start by researching and selecting a reputable CPA network that offers a variety of campaigns, especially in niches you are interested in.
  • Select an offer: Choose an offer that matches your target audience. Consider factors like payout, conversion rate, and the offer's relevance to your audience.

2. Understand your target audience

  • Demographics: Know the age, gender, interests, and geographic location of your target audience.
  • Needs and preferences: Understand what your audience is looking for, their online behaviour, and how the CPA offer can fulfil their needs.

3. Set up your popunder campaign

  • Choose a traffic source: Find a reliable ad network* that supports popunder ads. Ensure they have good targeting options and quality traffic.
  • Create your ad: Design your popunder creatively but make sure it’s relevant to the CPA offer. It should be compelling enough to encourage clicks and conversions.
  • Targeting: Use the targeting options provided by the ad network to narrow down your audience based on demographics, interests, geography, and more.
Secret hack

Here we have an Easter egg: the most savvy experts in the affiliate industry know that if you pick a top-tier advertising network at this stage, all the other steps will seem like easy stuff. And most importantly, you'll be sure of the result.

Among the best advertising networks, one of the leaders is undoubtedly HilltopAds. Discover how it can enhance your CPA offers by blending innovation with efficiency. With its extensive global network, your campaigns will explore new markets and engage audiences ready to convert. Ad network utilizes advanced targeting techniques to ensure your messages reach precisely the right audience based on location, device, browser, and more, boosting your ROI. Plus, we’ve already discussed the importance of ad-blocking for popunder ads, here anti-adblock technology guarantees your ads achieve maximum visibility, increasing your success rates. Great choice, isn't it?

4. Set your budget and bidding

  • Budget: Decide on a daily or total campaign budget based on your financial constraints and the CPA payout.
  • Bidding: Opt for a bidding strategy that aligns with your campaign goals and budget. CPA or CPL (Cost Per Lead) bidding can be effective for CPA offers.

5. Tracking and analytics

  • Set up tracking: Use tracking tools or the tracking system provided by your CPA/advertising network to track clicks, conversions, and other important metrics.
  • Analyse performance: Regularly review your campaign’s performance to understand what’s working and what’s not. Look at metrics like conversion rate, click-through rate (CTR), and ROI.

6. Optimize your campaign

  • Test variations: Experiment with different ad designs, landing pages, and targeting settings to see what performs best.
  • Adjust bids and budget: Based on performance data, adjust your bids and budget to focus on the most profitable segments.Improve landing pages: Ensure that your landing page is optimized for conversions with a clear call to action (CTA) and relevant content.

7. Campaign maintenance

  • Regular monitoring: Keep a close eye on your campaign's daily performance to quickly identify and resolve any issues.
  • Scale up: Once you find a winning formula, consider scaling your campaign by increasing your budget or targeting new audiences.

Final thoughts

To win with popunder CPA offers in 2024, it's all about smart planning, constant optimization based on data, and knowing your audience. Keep a close eye on your campaign's performance through tracking and analytics to make smart changes on the fly. Remember, staying flexible and updating your strategy with fresh performance insights is key to boosting your ROI. Choosing the right CPA offers and using platforms like HilltopAds for its promotion can elevate your affiliate marketing game.

FAQs: Best CPA offers for popunder traffic in 2024

1. What are CPA offers?

CPA, or Cost Per Action, offers are a type of affiliate marketing where you earn a commission for each action completed by a user, such as making a purchase or signing up for a newsletter.

2. Why are CPA offers good for popunder traffic?

CPA offers work well with popunder traffic because they can be highly targeted to the specific interests of the audience, leading to higher conversion rates. Popunders provide a less intrusive way to present these offers, catching users' attention when they're more likely to engage.

3. How often should I update my popunder campaign strategies?

Regularly review your campaign's performance data to identify trends and areas for improvement. Updating your strategy can depend on several factors, including changes in audience behaviour, offer performance, and market conditions. A good practice is to review and adjust your campaigns at least once a month.

4. Can I use popunder traffic for all types of CPA offers?

While popunder traffic can be effective for a wide range of CPA offers, it's best suited for offers that have a broad appeal or are specifically targeted to the content of the website where the popunder appears. Testing different offers will help you determine what works best for your specific traffic.

5. What is the key to success with CPA offers and popunder traffic in 2024?

The key to success is understanding your audience, selecting the right CPA offers, continuously tracking and optimizing your campaigns, and staying adaptable to changes in the market. Leveraging advertising platforms like HilltopAds can also provide a significant advantage in maximizing your affiliate marketing efforts.