Durchführung des Non-Mainstream-Angebots bei HilltopAds: ROI 173,025%

Launching a successful Non-mainstream game campaign on HilltopAds involves careful planning, creativity, and ongoing optimization. With the right strategy and a commitment to testing and refining your approach, you can tap into the potential of the Non-mainstream game niche and achieve profitable results.

This guide will walk you through the essential steps for a successful Non-mainstream game campaign on the HilltopAds platform.

Key points of the case study

Angebot: Non-mainstream game
Offer source: Direct Advertiser
Traffic source: HilltopAds
Anzeigenformat: Popunder mobil
Zeitraum der Werbekampagne: 5 – 11 October
GEO: DE
Traffic Channel: Non-mainstream high and medium activity
Spending: $945,811
Conversions: 479
Die Einnahmen: $2 582,3
ROI: 173,025%

Settings of the ad campaign at HilltopAds

Bevor Sie eine Werbekampagne auf HilltopAds starten können, müssen Sie sich als Werbetreibender registrieren. Sie können sich registrieren über dieser Link.

Um eine Werbekampagne zu erstellen, müssen Sie Folgendes tun:

• Gehen Sie zum Kampagnen verwalten Abschnitt
• Klicken Sie auf die Kampagne hinzufügen Taste
• Wählen Sie im Bereich Kampagnenerstellung die Option Popunder mobil Anzeigenformat
• In der Verkehrskanäle Abschnitt, wählen Sie Non-mainstream high and medium activity

Als Nächstes ist es wichtig, das Postback einzurichten, um die Ergebnisse Ihrer Anzeigenkampagne zu verfolgen.

Eine detaillierte Beschreibung der Arbeit mit Postback und den verfügbaren Platzhaltern finden Sie in unserem Leitfaden.

Wie kann man die Effizienz der Werbekampagnen in HilltopAds erkennen?

Für einen Werbetreibenden, der eine Werbekampagne startet, ist es heute wichtig, deren Effizienz schnell und zuverlässig zu bewerten, um Zeit- und Geldverschwendung zu vermeiden. HilltopAds bietet Werbetreibenden die Möglichkeit, eine moderne Methode zur Verfolgung von Konversionen durch eine Postback-URL zu nutzen.

HilltopAds BlogJennifer Müller

Einfach ausgedrückt, müssen wir für die endgültige URL des Angebots Parameter für die Übergabe von Conversions und Quell-IDs einfügen. Der Parameter für die Übergabe von Konversionen ist click_id, und die Quell-ID ist zone_id.

Infolgedessen ist unser Endziel-URL sollte folgendermaßen aussehen:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}

• {{ctoken}} - HilltopAds-Parameter zur Übergabe von Konvertierungen.
• {{zoneid}} - HilltopAds-Parameter zur Übergabe der Quell-ID.

Im Allgemeinen können Sie absolut jeden Parameter aus den verfügbaren Optionen hinzufügen, der für die weitere Analyse der Kampagne erforderlich ist. Denken Sie jedoch daran, dass es wichtig ist, die klick_id Parameter in der endgültigen Verknüpfung, um Konvertierungen zu übergeben.

Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary Targeting-Einstellungen:

• GEO – DE (Germany)

If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Verkehrsaufkommen graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.

We initiated the ad campaign with a bid of $1.76, based on the provided recommended CPM price.

So, the key settings of the advertising campaign are as follows:

• Ad format – Popunder mobile
• Verkehrskanäle – Non-Mainstream High and Medium Activity
• Frequency cappings – 1 display per 24 hours
• Geo – DE
• CPM rate – $1.76

During the first 3 days of running the ad, we got a total of 148 conversions. We spent $403,7 and earned $742,63.

Optimization

On the fourth day, we set up auto optimization to inactivate non-profitable traffic sources.

Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.

Automatic Optimization of Blacklist zones in HilltopAds.

HilltopAds added new feature — Automatic Optimization of Blacklist zones. It automatically optimizes traffic sources and adds unsuitable ones to the Black List.

HilltopAds BlogJennifer Müller

We configured auto optimization according to the following rules:

• Optimization period is 48 hours
• If a specific source ID has more than 2,500 ad impressions
  AND
• generates less than 1 conversion,

then that source ID (zone) will be automatically added to the BlackList.

After setting up the auto optimization tool over the remaining 4 days, the earnings percentage from the advertising campaign significantly increased.

According to the statistics, we achieved the following:

• 331 conversions
• $542,111 spent
• $1 839,67 earned.

Final Results and Areas for Improvement

Over the course of the full 7 days of running the advertising campaign using the Non-mainstream game offer, the following metrics were achieved:

• Total Costs (Revenue) – $945,811
• Total Earnings (Profit) – $2 582,3
• ROI (Return on Investment) – 173,025%

ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.

The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%

The higher this value, the more successful an advertising campaign.

As a result of launching the Non-mainstream Game offer in DE for 7 days, we completely recouped the investment in the ad campaign and earned an additional +$1 640 on top.

It’s important to remember that any offer can eventually burn out. Therefore, to improve results, it’s advisable to use pre-landers that warm up users for conversion on the main offer page.

The successful launch of the Non-mainstream Game offer campaign on HilltopAds was a result of meticulous planning, ethical advertising practices, and ongoing optimization. By selecting the right offer, geo-targeting effectively, and maintaining compliance, we not only achieved our goals but also gained valuable insights into the Non-mainstream Game niche. This case study demonstrates that with a strategic approach and the right partner, Non-mainstream Game offers can yield impressive results on HilltopAds.

Recommendations from the HilltopAds QA-team

Here is the list of the main recommendations from the HilltopAds QA-team that will help you to increase your profit:

1. Use a bright and easy for understanding pre-landing page;
2. If you want to add a video, do not use auto play;
3. Check if there are any promo offers that can be added on your pre-landing page;
4. If you promote a game that works by CPS (cost-per-sale) or Revshare, set up passing of micro conversions to track, for example, registrations;
5. Run Non-mainstream game offers only on non-mainstream traffic.