मोबाइल यूटिलिटीज ऑफर पर हिलटॉपएड्स पॉपअंडर ट्रैफिक से 150% का उच्च ROI

Bonjour, advertisers! Today, we will talk about launching an Utilities offer in a GEO that attracts with its fashion, culture, croissants, and the purchasing power of its audience.

The word “utilities” usually brings to mind images of electricity and water bills (think of that infamous Monopoly card that everyone dislikes 😁). However, when it comes to the utilities vertical, it means something entirely different. In this context, it is a broad term encompassing all mobile software tools that provide security, efficiency, file organization, and elimination of digital threats.

So, in this case study, we will examine the size of the mobile utilities market, why it is profitable to run campaigns for them, and what can lead to losing money, what types of offers exist, and where they are being run in large volumes. At the end of the article, you will find campaign setup recommendations from the HilltopAds advertising network team. Let’s go!

प्रमुख बिंदु

प्रस्ताव: Mobile Utilities
भू: FR (France)
ट्रैफ़िक: Mainstream High and Medium Activity
विज्ञापन प्रारूप: पॉपअंडर मोबाइल
विज्ञापन अभियान अवधि: 29 May – 4 June
आय: $1,600.42
आरओआई: 150%

Mobile utilities in traffic arbitrage are a vertical that includes a variety of different offers: VPNs, phone cleaners, ad blockers, password managers, and other auxiliary tools for the browser.

Why running mobile utilities is profitable?

● Low entry barrier – payouts for such offers usually range from $0.01 to $10+, depending on the type of conversion and geo. This means that you can test several approaches and geos with a minimal budget. To get initial results from the first tests, $100 will be enough;
● Opportunity to scale worldwide – most mobile applications are available in at least a few geos, and often apps accept traffic from all over the world, making it fairly easy to scale if you have a working setup;
● Ability to achieve stable and predictable ROI week after week without bans and unnecessary account manipulations, no need to upload 100 accounts daily, just run, optimize campaigns, and earn;
● Ability to gain more profit over time by optimizing ad campaigns and reducing the cost per target action;
● A wide variety of offers: dating, VPNs, antiviruses, ad blockers, mobile scanners, phone cleaners, and other software. If you know how to work with mobile traffic, you can easily scale not only in terms of geo but also across different offers;
● Various ad formats (popunders, in-page) convert well, have a very simple launch flow, and are often used by beginners to enter traffic arbitrage.

According to research by the software development company 42matters, the mobile app market in 2024 consisted of about 5,000,000 apps in the stores: Google Play and App Store. A huge market for running ads, isn’t it?

Additionally, when running mobile app campaigns, it’s important to understand that payouts here are not as high as in gambling, sweepstakes, or other verticals. However, you can achieve higher ROI and earn significantly more through volume if you consider the amount of time spent on daily campaign management.

For example, while gambling, nutra, and crypto can be quickly banned, necessitating constant account re-uploads and requiring large expenses for tests, with mobile app campaigns you just spend 30-60 minutes a day optimizing current campaigns and making decisions on tests.

Strategy

France is one of the most attractive markets for media buyers due to its high level of internet penetration and the purchasing power of its population. The country is considered Tier-1.

Everything is at a high level here: education, income, and standard of living. However, the local population also has its share of various problems and dependencies. Below, we will take a closer look at the GEO.

It is important to consider that the French are accustomed to sophistication and elegance, so your ad creatives should be beautiful. Pay attention to the aesthetics of the images, as this factor largely determines whether the offered app will be downloaded or not. Fortunately, पॉपअंडर ad format does not require special creatives. The main thing is a quality landing page with a clear description and a download button.

In France, there is practically no division between desktop and mobile internet—there is enough traffic in both cases. However, since we will be running ads for mobile utilities, we will choose Popunder mobile.

Geography

France is at the forefront of the European mobile revolution, boasting a robust app ecosystem: over 76% of its population actively uses smartphones. According to the latest data from app experts Adjust, by 2027, the French app market will exceed $7.3 billion.

When it comes to iOS, on the rapidly developing French market, utilities occupy the top spot for downloads, rather than gaming apps. On Android, six out of the ten most profitable apps fall into the gaming category. Overall, it can be concluded that the French mobile app market is experiencing significant growth!

Settings of the ad campaign and its Optimization at HilltopAds

हिलटॉपएड्स पर विज्ञापन अभियान शुरू करने से पहले, आपको विज्ञापनदाता के रूप में पंजीकरण करना होगा। आप इसका उपयोग करके पंजीकरण कर सकते हैं इस लिंक.

इसके बाद, विज्ञापन अभियान बनाने के लिए आपको यह करना होगा:

• पर जाएँ अभियान प्रबंधित करें अनुभाग
• क्लिक करें अभियान जोड़ें बटन
• अभियान निर्माण अनुभाग में, चुनें पॉपअंडर मोबाइल विज्ञापन प्रारूप
• में यातायात चैनल अनुभाग, चुनें मुख्यधारा की उच्च और मध्यम गतिविधि

इसके बाद, अपने विज्ञापन अभियान के परिणामों को ट्रैक करने के लिए पोस्टबैक सेट अप करना आवश्यक है।

पोस्टबैक और उपलब्ध प्लेसहोल्डर्स के साथ काम करने के विस्तृत विवरण के लिए, हमारी मार्गदर्शिका देखें।

हिलटॉपएड्स में विज्ञापन अभियान की दक्षता का पता कैसे लगाएं?

आज, किसी विज्ञापनदाता के लिए विज्ञापन अभियान शुरू करते समय, समय और धन की बर्बादी से बचने के लिए इसकी दक्षता का शीघ्र और विश्वसनीय तरीके से मूल्यांकन करना महत्वपूर्ण है। हिलटॉपएड्स विज्ञापनदाताओं को पोस्टबैक यूआरएल के माध्यम से रूपांतरणों को ट्रैक करने की एक आधुनिक विधि का उपयोग करने का अवसर प्रदान करता है।

हिलटॉपएड्स ब्लॉगजेनिफर मिलर

सरल शब्दों में, ऑफ़र के अंतिम URL के लिए, हमें रूपांतरण और स्रोत आईडी पास करने के लिए पैरामीटर डालने की आवश्यकता है। रूपांतरण पास करने के लिए पैरामीटर click_id है, और स्रोत आईडी zone_id है।

परिणामस्वरूप, हमारा अंतिम गंतव्य URL इस तरह दिखना चाहिए:

https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}

• {{सीटोकन}} – रूपांतरण पास करने के लिए हिलटॉपएड्स पैरामीटर.
• {{ज़ोनआईडी}} - स्रोत आईडी पास करने के लिए हिलटॉपएड्स पैरामीटर.

सामान्य तौर पर, आप उपलब्ध विकल्पों में से कोई भी पैरामीटर जोड़ सकते हैं जो आगे के अभियान विश्लेषण के लिए आवश्यक है। हालाँकि, याद रखें कि इसमें शामिल करना आवश्यक है क्लिक_आईडी रूपांतरणों को पारित करने के लिए अंतिम लिंक में पैरामीटर।

इसके बाद, हम आवश्यक सेट करते हैं लक्ष्यीकरण सेटिंग्स:

• जियो – FR (France)
• ओएस – iOS
• ओएस संस्करण – 15, 16, 17
• उपकरण – mobile/tablet

आप अभियान फ़िल्टर भी कॉन्फ़िगर कर सकते हैं और अनुमति/अनुमति नहीं दे सकते प्रॉक्सी और वेबव्यू traffic from the campaign. However, in our case, for the Utilities offer, we have included webview traffic:

• प्रतिनिधि – अस्वीकार करें
• वेब-दृश्य - अनुमति दें

वेबव्यू एक ऐसा सॉफ्टवेयर है जो मोबाइल एप्लीकेशन के अंदर एक ऑफर के साथ लैंडिंग पेज खोलता है। दूसरे शब्दों में, एप्लीकेशन खोलने पर, उपयोगकर्ताओं को ऑफर के साथ एक सिंगल-पेज वेबसाइट पर निर्देशित किया जाता है।

We’ve made the decision to implement a daily budget limit for our advertising campaign on the HilltopAds platform. This strategic move is aimed at ensuring better financial control and maximizing the efficiency of our advertising spend.

During the first 3 days of testing, we decided to set a daily campaign limit of $80:

If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the ट्रैफ़िक वॉल्यूम graph in the top left corner, which calculates premium, minimum, and recommended CPM rates.

We initiated the ad campaign with a bid of $0.8, based on the provided recommended CPM price.

हमारी सलाह: किसी नए ऑफ़र को परखने के लिए, सुझाए गए CPM से शुरुआत करें। इससे पता चलेगा कि ऑफ़र प्रभावी है या नहीं और अभियान को ऑप्टिमाइज़ेशन की ज़रूरत है या नहीं।

तो, विज्ञापन अभियान की मुख्य सेटिंग्स इस प्रकार हैं:

विज्ञापन प्रारूप – Popunder mobile
यातायात चैनल – मुख्यधारा की उच्च और मध्यम गतिविधि
भू – FR
ओएस – iOS
ओएस संस्करण – 15, 16, 17
उपकरण – mobile/tablet
CPM दर – $0.8

Optimization and intermediate results

We tested the campaign for 3 days with a budget limit of $80. On the fourth day, seeing positive results, we decided to increase the budget to $100. As a result, conversions increased:

As for Auto Optimization, we applied it from the first day of the campaign, selecting a 48-hour period and an eCPA of $1.8.

To learn more about the capabilities of automatic optimization with HilltopAds, you can check out the article on the website.

HilltopAds में ब्लैकलिस्ट क्षेत्रों का स्वचालित अनुकूलन।

HilltopAds ने नई सुविधा जोड़ी है - ब्लैकलिस्ट ज़ोन का स्वचालित अनुकूलन। यह स्वचालित रूप से ट्रैफ़िक स्रोतों को अनुकूलित करता है और अनुपयुक्त स्रोतों को ब्लैक लिस्ट में जोड़ता है।

हिलटॉपएड्स ब्लॉगजेनिफर मिलर

ऑटो ऑप्टिमाइज़ेशन एक ऐसा टूल है जो गैर-प्रदर्शनकारी ट्रैफ़िक स्रोतों को स्वचालित रूप से जोड़ता है। इस सुविधा की बदौलत, HilltopAds सिस्टम आपके विज्ञापन अभियान से गैर-लाभकारी स्रोतों को हटा देता है और उन्हें ब्लैकलिस्ट में जोड़ देता है।

परिणाम

After carefully tuning the advertising campaign for 7 days, we achieved the following results:

• कुल लागत (राजस्व) – $640
• कुल कमाई (लाभ) – $1,600.42
• ROI (निवेश पर प्रतिफल) – 150%

ROI डिजिटल मार्केटिंग में एक प्रमुख संकेतक है जो आपको किसी विज्ञापन अभियान की लाभप्रदता का आकलन करने की अनुमति देता है। सरल शब्दों में, ROI आपको विज्ञापन निवेश का वह प्रतिशत दिखाता है जिसे आपने विज्ञापनों से होने वाली आय के माध्यम से वसूल किया है।

ROI की गणना का सूत्र है:
ROI = (कुल आय - कुल लागत) / कुल लागत * 100%

In this case, the return on investment is 150%.

Net Profit

The net profit derived from the VPN offer launched on the HilltopAds platform illustrates compelling return on investment. With a total revenue of $1,600.42 and advertising expenses amounting to $640, the campaign yielded a net profit of $960. This underscores the effectiveness of the HilltopAds advertising network as a valuable platform for promoting offers such as Utilities.

This emphasizes the effectiveness of the HilltopAds advertising network as a valuable platform for promoting offers such as Utilities in Tier-1 countries.

Wrap-up

Here are some tips and a conclusion for launching Utilities offer advertising in France:

• Budget Management. Start with a manageable daily budget, such as $80, to test the waters. Monitor the performance closely and be prepared to increase the budget if the results are positive, as was done from $80 to $100 in the case study.
• Utilize Auto Optimization. Implement auto-optimization from the first day of the campaign. Set a reasonable period (e.g., 48 hours) and an effective cost per action (eCPA) target (e.g., $1.8) to help streamline the process and improve results over time.
• Focus on Aesthetics. French consumers appreciate sophistication and elegance. Ensure your ad creatives are visually appealing to increase the likelihood of app downloads.
• Diversify Offers. Leverage a variety of mobile utility offers, such as VPNs, dating apps, phone cleaners, ad blockers, and QR-code scanners. This variety allows you to test different approaches and find what works best in the French market.
• Scale Worldwide. Once you have a successful setup, consider scaling to other geographies. Many mobile applications are available globally, allowing for easy expansion if the initial campaign performs well.
• Understand the Competitive Landscape. Recognize that while payouts for mobile utilities might be lower than those in gambling or nutra, the potential for high ROI through volume and lower daily maintenance makes it a viable and profitable option.

By following these recommendations, you can effectively set up and optimize your advertising campaign for mobile utilities, particularly in attractive GEOs like France.

As always, we’re delighted to offer you a promo code: CASEUTILITIES. Just enter it when you make your first deposit of $100 or more at HilltopAds and you’ll get an additional +10% bonus.

हमें उम्मीद है कि यह केस स्टडी आपके लिए मददगार साबित होगी। अगर ऐसा है, तो क्यों न HilltopAds के साथ रजिस्टर करें और आज ही मुनाफ़ा कमाना शुरू करें?