Any business is a kind of game with its own plot and rules, especially in iGaming industry, which is directly related to gaming products. So why don’t we also look at marketing these offers as a game? For sure to get ahead of your rivals in some action game or strategy you need cheats and in a business environment such cheats are also available. It is about creating your own iGaming affiliate program, which will boost your advertising efforts and allow you to attract even more traffic. To succeed in it, attract only high-quality traffic, and subsequently increase revenue in the iGaming vertical, there is a need for specialized affiliate marketing software that meets the unique requirements of this industry. In the following article, we will explain what affiliate marketing software is, why it is necessary to increase the efficiency of the iGaming business, and give tips on choosing the best tools. As well as present a list of the best software on the market today. Enjoy!
What is affiliate marketing software?
Affiliate and digital marketing software in a nutshell is a suite of technology solutions to set up affiliate and referral programs based on your own brand. In today’s digital market with the intense competition for quality traffic and attention of targeted users, all means are good. These platforms allow companies to effectively monitor affiliate relationships, track referrals, clicks, conversions, traffic quality, and commissions in real time. Their main goal is to simplify the complex technical aspects of affiliate marketing through the automation of tasks such as tracking affiliate actions, processing payments, reporting on performance, and others. In essence, you get a kind of centralized hub for managing affiliate activity, analyzing advertising data, and regularly generating updated marketing tactics based on the current situation.
Affiliate marketing software: iGaming vertical perspective
Of course, the field of affiliate marketing is very vast, and often the boundaries between verticals and the affiliate offers within them are blurred. However, let’s look at the iGaming niche separately from the process optimization and implementation of specialized software point of view.
The power of affiliate marketing software in iGaming
Many experts include iGaming in the list of evergreen verticals, hence the huge competition for traffic in this niche. Thus, it appears that the cost of attracting gamers is increasing, and iGaming product providers have to look for new methods of attracting users. It is affiliate marketing that can come to the rescue in this matter because it offers a cost-effective method of attracting traffic and growing the player base.
Promoting your offer through an existing affiliate network is a fairly easy way to do this, but it often has hidden risks. Therefore, the best choice is to create your own program to work with multiple affiliates, and different commission structures and track processes on your own. This is not possible without specialized software and here are a few reasons why you need it too:
Streamlining affiliate operations
iGaming businesses frequently deal with large volumes of affiliates, each operating in different regions or targeting distinct niches. Affiliate marketing software centralizes operations, providing clear insights into which affiliates are really driving traffic and conversions.
Improving efficiency
Manual tracking can be error-prone, especially when dealing with complex commission models (CPC, CPA, Revenue Share). Software automates these processes, ensuring accuracy and freeing up time for other tasks.
Boosting player acquisition
Affiliates are key in bringing new players to iGaming platforms. Proper tracking and optimization through affiliate marketing software help ensure that high-performing affiliates are rewarded, and non-performing ones are improved or removed.
Check out our article about The Most Common iGaming Marketing Mistakes!
Key affiliate marketing tasks that software can automate in iGaming
In the previous block, we have already mentioned such an advantage of specialized affiliate marketing software for iGaming industry as process optimization. And we have just illustrated which processes we are talking about in the table below:
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Affiliate marketing task to optimize |
The role of iGaming soft | |
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Tracking and reporting |
The software we are discussing can track player sign-ups, deposits, and activities at the moment. As a result, it generates comprehensive reports on affiliate performance, helping operators optimize their affiliate strategy. | |
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Commission and payout management |
iGaming affiliate software will equip you with automated commission calculations based on the pre-defined CPA, Revenue Share, or hybrid models. This is particularly useful in the iGaming industry due to complex and tiered commission structures. | |
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Compliance and fraud detection |
iGaming businesses operate in a heavily regulated environment. Specialized software helps monitor suspicious activities like click fraud or fake sign-ups, ensuring compliance with various regulatory frameworks. | |
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Affiliate communication |
It is possible to maintain open lines of communication with affiliates using automated newsletters, personalized performance updates, and promotions of special offers or bonuses. | |
Tips on how to choose the best iGaming software
So, the doubts are behind us, we have surely convinced ourselves that having affiliate marketing software for iGaming brands is a great idea. The abundance of options on the market suggests that there is a demand for this technology, and you can find a unique set of features just for your needs. But how do you choose the right one? It’s important to pick a solution that not only meets your current expectations, but is also able to scale and adapt as your business grows. Here are the key factors to consider when selecting the iGaming software best suited to your business.
- Scalability. Yazılım, işinizle birlikte büyümeli ve performanstan ödün vermeden artan sayıda bağlı kuruluş ve trafiği idare etmelidir.
- Özelleştirilebilir komisyon modelleri. iGaming operatörleri genellikle farklı komisyon modelleri gerektirir (CPA, CPC, Hybrid veya RevShare gibi). Komisyon yapılarını ayarlamada esneklik sağlayan bir yazılım seçin.
- Dolandırıcılık tespit yetenekleri. iGaming'de dolandırıcılığın önlenmesi kritik önem taşır. Yazılım, otomatik dolandırıcılık tespit özellikleri ve olağandışı veya şüpheli faaliyetler için izleme sunmalıdır.
- Gerçek zamanlı izleme ve raporlama. iGaming hızlı tempolu bir sektördür, bu nedenle gerçek zamanlı analiz ve raporlama rekabetçi kalmak için gereklidir. Yazılımın doğru verileri ve içgörüleri anında sağladığından emin olun.
- Diğer araçlarla entegrasyon. Yazılımın CRM, CMS veya diğer pazarlama araçlarınızla entegre olabilmesini sağlamak ve böylece genel iş operasyonlarınızı kolaylaştırmak zorunludur.
- Destek ve dokümantasyon. İyi bir müşteri desteği, özellikle de kesinti süresinin gelir kaybına yol açabileceği iGaming'nin kaotik dünyasında bir zorunluluktur. Kapsamlı belgelere ve 7/24 desteğe sahip bir yazılım arayın.
Satış ortaklığı yolculuğunuzu hızlandıracak en iyi iGaming yazılımı
Ve son olarak, pazarlama stratejisi pastanızın üstündeki kiraz - iGaming yazılım hizmetleri pazarında gezinmek için hazır bir harita. Performans, özellikler ve sektörel itibara dayalı olarak, işte bu sektöre özel bazı en iyi çözümler:
PartnerMatrix
PartnerMatrix oyun ve eğlence yönetimi için üst düzey bir çözümdür. iGaming sektöründeki spor bahisleri ortaklık ağları. Özelleştirilebilir komisyon yapıları ve gerçek zamanlı izleme ile kullanıcı dostu bir arayüz sunarak hem yeni hem de yerleşik operatörler için idealdir.
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İkonik özellikler |
Fiyatlandırma |
|
Süreçler üzerinde her şeyi kapsayan kontrol için derin veri zekası sistemi |
İstek üzerine temin edilebilir |
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Medya ortaklarının, ortaklık yöneticilerinin, kumarhanelerin ve bahis operatörlerinin ve 500'den fazla iGaming markasının taleplerine hizmet eder | |
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Temsilci Sistemi, çevrimiçi oyun platformları ve spor bahisleri sahiplerinin çevrimdışı oyuncuları bulmak için üçüncü taraf ağları kullanarak oyuncu tabanlarının boyutunu artırmalarını sağlar. | |
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İlgili uzmanlığa sahip özel yöneticiden 7/24 profesyonel destek | |
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Güncel piyasa trendlerinden haberdar olmak için kurum içi iş içgörüleri ve ustalık sınıfları | |
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Satış ortaklığı faaliyetlerini sıfırdan başlatmak için tamamen birleştirilmiş satış ortaklığı pazarlama araç seti |
SoftSwiss tarafından Affilka
Affilka iGaming operatörlerinin ortaklık programlarını zahmetsizce yönetmelerine yardımcı olmak için tasarlanmıştır. Karmaşık komisyon planları için destek sağlar ve sezgisel bir performans pazarlama sistemi sunar, bu da onu bu alandaki işletmeler için popüler bir seçim haline getirir.
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İkonik özellikler |
Fiyatlandırma |
|
İşlemlerle ayrı ayrı ilgilenmeye gerek kalmadan Yerleşik Ödeme İşleme |
Satış departmanı ile görüştükten sonra paket formları |
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Gelişmiş istatistiksel raporlarla derin veri odaklı analitik | |
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Benzersiz Komisyon Oluşturucu işlevi ile komisyon planlarını seçmek için genişletilmiş ufuklar | |
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Ortaklar tabanını genişletmek için alt iştirakleri davet etme fırsatları | |
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Genişletilmiş medya yönetimi işlevlerine sahip kullanımı kolay gösterge paneli |
BetConstruct
BetConstruct her türlü iGaming platformuyla sorunsuz bir şekilde entegre olan kapsamlı bir satış ortaklığı yönetimi çözümü sunar. Sağlam raporlama araçları ve 50'den fazla ürün, 15'ten fazla lisans ve 500'den fazla ödeme yöntemi ile dolandırıcılık tespit özellikleri, sorunsuz ve başarılı bir satış ortağı yönetimi sağlar.
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İkonik özellikler |
Fiyatlandırma |
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Maksimum uzun vadeli etkileşim için orijinal The Last Battle sadakat programı |
İstek üzerine temin edilebilir |
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İş geliştirme konusunda uzman danışmanlığı | |
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Özel teklifler sunmak için FTN (Fasttoken) tarafından desteklenmektedir | |
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Çoklu iGaming çözümleri: Kripto, Anahtar Teslim, API, Beyaz Etiket | |
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500'den fazla ödeme yöntemi mevcut |
Smartico
Smartico satış ortağı katılımını artırmak için pazarlama otomasyonunu entegre eden oyunlaştırılmış bir satış ortağı platformudur. Operatörlere, satış ortağı performansını izlemek ve teşvik etmek için kapsamlı araçlar sağlar.
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İkonik özellikler |
Fiyatlandırma |
|
Anahtar teslim oyunlaştırılmış bir satış ortaklığı ve sadakat yönetimi |
İstek üzerine temin edilebilir |
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Yapay zeka destekli gerçek zamanlı pazarlama modülü | |
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Garantili güvenlik için veri koruma sistemi | |
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Oyuncular için benzersiz kişiselleştirilmiş CJM oluşturma seçenekleri |
Trackier
Trackier çeşitli iş stratejileri için özelleştirilmiş işlevleriyle bilinir ve iGaming şirket sahipleri arasında popülerdir. Gerçek zamanlı izleme, optimizasyon işlevleri ve sağlam bir ilişkilendirme izleme sistemi ile öne çıkmaktadır.
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İkonik özellikler |
Fiyatlandırma |
|
Intuitive performance marketing tool for convenient progress |
There is an opportunity to request pricing information through the website |
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Mobile marketing section to boost app engagement rates | |
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Platform designed with regard to unique iGaming market features | |
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Fraud shields to avoid risk of being hijacked by scammers |
Cellxpert
Cellxpert offers an all-in-one solution to gain control over your partnerships with real-time analytics, fraud detection, and multi-language support, making it ideal for international iGaming businesses.
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İkonik özellikler |
Fiyatlandırma |
|
The base of integrations with top industry platforms and tools |
Available in a chat with the sales manager |
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Years of experience in scaling iGaming business | |
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A smooth, individualized onboarding process | |
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Know Your Customer (KYC) documentation storing system |
Scaleo
Scaleo is built for performance-oriented affiliate networks, offering smart tracking and seamless integration with existing systems. It’s designed to help operators diversify their affiliate programs effectively.
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İkonik özellikler |
Fiyatlandırma |
|
Modular architecture for unlimited customization (for content, design and additional pages) |
Scale package at $1400/month, Custom package $2400/month |
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Easy intuitive installation | |
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Rich API opportunities for collaboration | |
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Advanced data visualization functions | |
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More than 100 apps for integration |
NuxGame
NuxGame is an experienced provider for those ready to invest in high-quality gambling solutions. It’s a strong choice for international iGaming businesses that need flexibility and comprehensive tools.
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İkonik özellikler |
Fiyatlandırma |
|
Easy-to-use back-office |
İstek üzerine temin edilebilir |
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Comprehensive Anti-Fraud system | |
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Options for in-house legal consulting | |
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Seamless integration with gaming platforms |
Affiliate Control
Affiliate Control, the most adaptable and cutting-edge interactive platform in the iGaming industry, enables you to communicate with leading industry experts in traffic generation and assess their effectiveness in real time.
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İkonik özellikler |
Fiyatlandırma |
|
Flexible report management system with 150+ metrics for in-depth evaluation of activities |
Custom pricing based on business requirements |
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Advanced offer configuration options to include many restrictions and exclusions in a single offer without having to repeat them a second time | |
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The Team module with access to privileges distribution system allows avoiding risks of losing confidential data | |
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CRM system to interact with players and manage their data |
Income Access
A widely recognized name in iGaming industry, Income Access provides robust multichannel tracking and extensive compliance tools. It is trusted by operators globally for its in-depth reporting and scalable affiliate solutions.
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İkonik özellikler |
Fiyatlandırma |
|
Multichannel affiliate tracking and analytics |
Based on business needs, available upon request |
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Over 50 markets to operate with | |
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Award-winning provider | |
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All-encompassing customer acquisition & attribution scenarios |
EGASS
EGASS is a dynamic affiliate management solution with transparent tracking and customizable reward structures tailored to the iGaming industry.
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İkonik özellikler |
Fiyatlandırma |
|
Innovative software license options |
İstek üzerine temin edilebilir |
|
Completely adaptable multilingual & multicurrency interface | |
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Unlimited user and affiliate accounts | |
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Easy integration with existing back office systems using RAPI technology |
TrafficManager
TrafficManager is designed for high-volume iGaming businesses, offering cutting-edge analytics and traffic management features that help optimize affiliate programs effectively. Focus on white-label tracking technologies.
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İkonik özellikler |
Fiyatlandırma |
|
Top-of-the-line tracking and management software for affiliate ecosystems |
€399/month per Professional package, €599/month per Agency package, €399/month per Enterprise package + €100 one-time fee for each |
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Full SaaS cloud based tracking platform for improved performance, security, and content delivery | |
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Advanced user interface for easier workflow | |
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Completely transparency in price guidelines to provide overall budgetary management |
Son düşünceler
Any gaming company that wishes to grow successfully and have a competitive edge in the market needs affiliate marketing software. Using it, operators may boost affiliate connections, automate processes, and eventually raise player engagement by selecting the appropriate technology. The correct software may assist optimize processes, decrease mistakes, and boost revenue whether you’re a tiny brand with a few high-profile goods or a large network of iGaming merchants.
Meet the HilltopAds team at the SiGMA iGaming conference 2024!
