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Step 5. Analyzing Your Performance and working with Statistics

A quick overview of the Statistics section in HilltopAds publisher account.

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Written by HilltopAds
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Optimize Earnings: Analyze Ad Zones Performance and Statistics

Now that your ad zones are active, your website is generating revenue. Keep monitoring your stats, test new formats, and grow your earnings with HilltopAds.

Go to the Statistics section in your publisher dashboard to monitor your performance in real time.

Here you can view key metrics like Impressions, Clicks, CTR, EPC, CPM, and Revenue, filter results by date, GEO, ad format, or zone, and identify which placements perform best.

By integrating Postback, you’ll get detailed insights about your traffic performance (including counted impressions, conversion rate, and other valuable metrics) directly in your statistics. This helps you identify which traffic sources deliver the highest earnings.

Use these insights to optimize your placements, test different ad formats, and scale your top-performing zones for maximum profit

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