How to Track ad campaign results and Optimize it at HilltopAds
Once your campaign is live, keep an eye on your key metrics - impressions, clicks, conversions, and eCPA - to identify what’s performing best. Use these metrics to spot trends early and adjust quickly.
Analyze your data
Use HilltopAds’ detailed statistics in your dashboard regularly. Check performance by:
GEO
Device type
Traffic channel (Mainstream / Non-mainstream)
Ad zone
OS
and other parameters.
Look for high-performing segments and allocate more budget there.
Optimization Tools
At HilltopAds, there are a lot of tools that will help advertisers optimize their ad campaigns such as Auto Optimization, WhiteList-tool, BlackList-tool, CPA Goal:
An Auto Optimization tool will automatically add non-performing ad zones to BlackList while High-Converting zones will be added to a WhiteList ad campaign. You just need to set up rules and let our system optimize your ads.
Learn more here: How to set up an Auto Optimization tool?You can also create WhiteList or BlackList manually for each your ad campaign. Learn more here: How to set up WhiteList
Or here: How to set up BlackList
The CPA Goal is a powerful tool that allows you to buy traffic on a CPM basis while optimizing your results according to your conversion goals.
Learn more about CPA Goal here and here in our detailed guide.
Once you find a winning setup:
Increase bids and budget gradually
Expand to new GEOs or formats (Popunder → In-Page / VAST)
Test different creatives
For more insights, top-performing niches, and expert optimization tips, visit our blog:
Stay informed, test often, and let data guide your growth!