At HilltopAds, we offer the most useful targeting options that will allow you to show your ads to potential customers from all over the world. There are two types of targeting options: available by default and available on request.
Available default targeting options
While creating an ad campaign, you need to specify targeting options in the Campaign Targetings section.
By default, you can set up the following targeting options.
GEO targeting
You can choose either one specific country from the drop-down list or a group of countries united by acknowledged parameters from the speed dial:
Tier1 Countries, including Australia, Canada, Germany, Denmark, France, Great Britain, the Netherlands, Norway, Sweden and the USA.
Tier2 Countries, including the UAE, Austria, Belgium, Switzerland, Cyprus, Czech Republic, Estonia, Spain, Finland, Hong Kong, Hungary, Ireland, Israel, Iceland, Italy, Japan, Kuwait, Nigeria and others.
Tier3 Countries, including Andorra, Afghanistan, Albania, Armenia, Russia, Thailand, Turkey and others.
Europe, including Albania, Cyprus, Czech Republic, Germany and others.
Asia, including Russia, Qatar, UAE, Turkey and others.
Africa, including Egypt, Cameroon, Morocco and others.
North America, including the USA, Canada, Cuba, Mexico, the Dominican Republic and others.
South America, including Argentina, Brazil, Chile, Peru and others.
Australia and Oceania, including Australia, New Zealand, Fiji and others.
CIS Countries, including Armenia, Belarus, Russia, Ukraine and others.
EU Countries, including Germany, Spain, Great Britain, France and others.
When setting up GEO targeting, you can select Include - to show your ads in the countries you specified. Or choose Exclude to show your ads in all countries of the world, except for those excluded.
Tip: we do not recommend launching an ad campaign for countries from different groups. It is better to create several campaigns based on one campaign per country or group of countries.
Note: If you create an ad campaign with more than 5 countries, Daily impression limit may not work.
Browser targeting
When targeting ads by Browser, you can choose from all major browsers, including Chrome, Safari, Samsung Browser, Firefox, Edge, Internet Explorer, Opera, UC Browser, Android, Kindle silk, DuckDuckGo, Oculus, Yandex, Google Seach App, Miui, Bolt, Vivo, Net Cast, QQ and Facebook.
Here you can also select Include - to show your ads to users of the selected browsers or Exclude - to show ads to users of all browsers except those you have excluded.
Tip: If you promote a browser extension that does not work with Internet Explorer and Android browsers, select Exclude and select the browsers to exclude (in our case, Internet Explorer and Android) in the Browser targeting option.
Targeting by Operating Systems (OS) and its versions
You can target users of Android, iOS, Windows, MacOS or Linux operating systems. Additionally, you can specify the mentioned Operating Systems versions.
Here you can also select Include - to show your ads to users of the selected OS or Exclude - to show ads to users of all OS except those you have excluded.
Targeting by Device type and Brand mobile device
Here you can specify the device type to show your ad to - Mobile/smartphone or Tablet.
In addition, you can target your ads to owners of smartphones of a certain brand: iPhone, BlackBerry, HTC, Nexus, Dell, Motorola, Samsung, LG, Sony, Asus and others. Or, conversely, exclude them from your ad campaign by selecting Exclude.
Targeting by Mobile carrier and Connection type
You can target ads by the mobile carrier. Here you will need to write the required operator. Just click on the field, start writing the name (in Latin) and select the operator you need from the list that appears.
Target ads by user connection type: 3G/LTE or 3G/WI-FI similarly.
Tip: It is preferable to specify GEO targeting before choosing a mobile carrier. Then the HilltopAds platform will offer suitable options more correctly and faster. For example, suppose you specified Asian countries in GEO targeting. In that case, you can select only those carriers that operate ONLY in Asia when setting up targeting by the mobile carrier.
Here you can also select Include or Exclude options.
User language targeting
User language targeting is a unique feature for HilltopAds advertisers. Here you can choose any known language and show your ads to native speakers of a particular language, no matter what country they are in!
Tip: If you target ads by language, we recommend using creatives in the same language. It will help you get the most amount of conversions!
Here you can also select Include or Exclude options.
Targeting by IP Range and ISP
The IP Range and ISP targeting options are very narrow, and we advise you to use them carefully.
Targeting by IP Range — here, you can specify an exact range of IP addresses to show/not to show your ad.
ISP targeting — targeting ads to users of a specific ISP.
Here you can also select Include or Exclude options.
App targeting
Need to show ads to users of a specific app? Great, at HilltopAds, you can target ads with this option! Choose from most popular Apps like Facebook, Instagram, TikTok, Twitter, Snapchat, Baidu, Google Go, Microsoft Bing, Yandex, Snaptube and Adtonic Apps.
Here you can also select Include or Exclude options.
City targeting
If you are the owner of a local business and want to attract residents of the necessary city only, then city targeting is what you need!
You need to specify cities where your ads will be shown. Here you can also select Include or Exclude options.
On-demand targeting settings
On-demand targeting options include US states, keywords and interests.
Please write to your personal manager to activate any of these targeting options. You can find contacts in the top panel or the menu on the left.
US state targeting
You can only display your ads to Massachusetts, California, Colorado, or Texas residents for instance. Or, conversely, show your ads to residents of all US states except the state of Virginia. Just write to your manager that you require US state targeting! You can also ask your manager for a complete list of available states.
Targeting by keywords and interests
Now you can target your ads by keywords and boost your profit. This feature is the best tool for advertisers to show ads more targeted audience. For example, if you promote movies, so you can specify these keywords: movies, drama, series, etc. Thanks to it, your ads will be shown to an audience that is interested in watching movies and as a result makes more conversions.