Hi there! Today we will talk about launching an offer in the Non-Mainstream Dating vertical.
Dating offers are affiliate programs that pay for each user who registers on a dating site. This vertical is suitable for both experienced and novice media buyers. There are no sharp fluctuations in demand, and the number of available offers and the audience interested in dating products is constantly growing.
We decided to target traffic to Germany, which is a profitable GEO. The reason is that Germany has a high engagement rate in the dating industry.
Dating effectively taps into basic human instincts, as the desire not to be alone is one of our fundamental needs. People visit dating sites to find romantic partners, socialize, or simply pass the time.
So, let’s explore how to most effectively drive traffic to Non-Mainstream Dating offers and maximize profits in this vertical. We will examine various methods and strategies that will help you achieve the best results, as well as share valuable tips from HilltopAds managers and practical recommendations for successfully launching your ad campaigns!
प्रमुख बिंदु
प्रस्ताव: गैर-मुख्यधारा डेटिंग
भू: DE (Germany)
ट्रैफ़िक: गैर-मुख्यधारा उच्च और मध्यम गतिविधि
विज्ञापन प्रारूप: पॉपअंडर मोबाइल
विज्ञापन अभियान अवधि: 3 June – 11 June
आय: $6,792.84
आरओआई: 183%
ऊर्ध्वाधर के बारे में थोड़ा सा
Millions of internet users are ready to join non-mainstream dating sites because, let’s face it, millions of people are looking for relationships with continuation 👀. Not to mention millions of aroused individuals. Sure, looking at pictures of hot models is nice, but personal contact is much better. And that’s exactly what non-mainstream dating sites offer.
In 2014, Internet users spent half a billion dollars on services provided by online non-mainstream dating sites. Although current figures are not much higher, it’s safe to say that overall metrics have grown since then. Non-mainstream content still commands a significant share of web revenue, and it would be foolish to ignore the audience of non-mainstream dating sites.
Two markets are developing in parallel to each other. Single individuals seek love and intimacy, and when they cannot find love, they turn to explicit content. As is often the case, after watching explicit content, a person still feels lonely, and the cycle continues. Therefore, non-mainstream dating sites provide an opportunity to connect with people who have similar goals and interests.
If you are planning to promote a non-mainstream offer, there is no more logical path than transitioning from explicit content to dating. These niches are interconnected. Non-mainstream dating sites have a long-term track record of success, and the opportunity for face-to-face meetings is what drives this success!
Why should you launch ad campaigns on Non-mainstream Dating offers?
Here are several compelling reasons why you might choose to promote Non-Mainstream Dating offers:
- Wide audience. Non-mainstream dating offers typically resonate with a broader audience compared to other non-mainstream verticals. Millions of people worldwide are interested in intimate relationships and closeness. For instance, at the peak of the pandemic, specifically on March 29, 2020, Tinder alone recorded over 3 billion swipes per day.
- High demand and engagement. Many offers promote platforms that encourage users to engage in conversations and build deep connections, which can lead to increased customer engagement and long-term user retention.
- Emerging niche. The non-mainstream dating industry is constantly evolving with the emergence of new platforms, features, and technologies. In response to this, offers are also adapting, keeping their marketing strategies fresh and appealing.
- Non-binding free registration. Most dating sites offer free basic membership to everyone who signs up via email. Benefits of the basic free membership on dating sites include the ability to view profiles, create and publish a biography, and contact potential partners, albeit on a limited basis, among other features. Taking advantage of the free period, participants gladly upgrade to a paid membership to access the site’s full range of functionalities. Over time, this can lead to decent commissions and earnings from the offer.
- Paying audience. Every person who clicks on an erotic-themed creative wants to satisfy their physiological needs and is therefore willing to pay to fulfill their desires. There is no place for schoolchildren and teenagers here.
रणनीति
Dating offers can be divided into two major categories: finding a long-term partner and short-term hookups with a pleasant continuation. In the first case, creatives are selected to be more “light” without explicit content or vulgarity. In the second category, aggressive and explicit creatives are your best friends. We work with the second category, so we can afford to be imaginative and use provocative material, but within the bounds of decency!
For this offer, we decided to drive traffic to a popunder, as this format has no additional conditions. There’s no need to worry about creatives or forcing users to subscribe to something — conversion is just one step away.
For non-mainstream dating, you can use both pre-landers and landing pages as creatives. Pre-landers usually engage the user, often using pages with calls to “rate the girl” or warnings about the uniqueness of the site. The landing page contains the registration fields for the service.
And remember the main thing — be honest with your audience and don’t promise what you can’t deliver. Many affiliate marketers strive to get more leads, but this often leads to poor results: conversion rates drop and the risk of getting banned by the advertising network increases.
Next, let’s consider the GEO.
Geography
Germany is a Tier-1 country with a highly affluent audience, which also has its own challenges and “pain points.” Furthermore, it has a diverse demographic profile with high disposable incomes, and German men are inclined towards explicit entertainment and seeking women from around the world through online dating sites.
Regarding internet behaviour statistics in Germany:
- 66% of all users prefer mobile devices for internet surfing.
- Men spend 40% more time online than women.
- The adult population of Germany (40 years and older) has a very favorable attitude towards non-mainstream advertising, so you can get creative and use bolder ads, as Germans appreciate it.
If we talk about the challenges and characteristics of German users:
- One-third of marriages end in divorce.
- In a social survey conducted among men aged 30 to 45, more than 60% of respondents stated that they visit dating sites at least once a month, and 29% of them admitted they are looking for a one-night stand.
It’s also important to note that working with Germany is worthwhile if you have a substantial budget. If the budget for the campaign is small, in the range of a few hundred dollars, it is better to choose countries with lower non-mainstream traffic. Specifically, Denmark, Brazil, Spain, Norway, Sweden, the Netherlands, Singapore, etc.
Now we will show you the campaign settings in more detail ↓
Settings of the ad campaign and its Optimization at HilltopAds
हिलटॉपएड्स पर विज्ञापन अभियान शुरू करने से पहले, आपको विज्ञापनदाता के रूप में पंजीकरण करना होगा। आप इसका उपयोग करके पंजीकरण कर सकते हैं इस लिंक.
इसके बाद, विज्ञापन अभियान बनाने के लिए आपको यह करना होगा:
- पर जाएँ अभियान प्रबंधित करें अनुभाग
- क्लिक करें अभियान जोड़ें बटन
- अभियान निर्माण अनुभाग में, चुनें पॉपअंडर मोबाइल विज्ञापन प्रारूप
- में यातायात चैनल अनुभाग, चुनें non-mainstream high and medium activity
इसके बाद, अपने विज्ञापन अभियान के परिणामों को ट्रैक करने के लिए पोस्टबैक सेट अप करना आवश्यक है।
पोस्टबैक और उपलब्ध प्लेसहोल्डर्स के साथ काम करने के विस्तृत विवरण के लिए, हमारी मार्गदर्शिका देखें।
सरल शब्दों में, ऑफ़र के अंतिम URL के लिए, हमें रूपांतरण और स्रोत आईडी पास करने के लिए पैरामीटर डालने की आवश्यकता है। रूपांतरण पास करने के लिए पैरामीटर click_id है, और स्रोत आईडी zone_id है।
परिणामस्वरूप, हमारा अंतिम गंतव्य URL इस तरह दिखना चाहिए:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{सीटोकन}} – रूपांतरण पास करने के लिए हिलटॉपएड्स पैरामीटर.
- {{ज़ोनआईडी}} - स्रोत आईडी पास करने के लिए हिलटॉपएड्स पैरामीटर.
सामान्य तौर पर, आप उपलब्ध विकल्पों में से कोई भी पैरामीटर जोड़ सकते हैं जो आगे के अभियान विश्लेषण के लिए आवश्यक है। हालाँकि, याद रखें कि इसमें शामिल करना आवश्यक है क्लिक_आईडी रूपांतरणों को पारित करने के लिए अंतिम लिंक में पैरामीटर।
इसके बाद, हम आवश्यक सेट करते हैं लक्ष्यीकरण सेटिंग्स:
- जियो – DE (Germany)
- भाषा – German
- उपकरण – मोबाइल/टैबलेट
- Interests – OnlyFans, dating
In the advertising campaign, you can add targeting by interests such as dating and OnlyFans. This allows you to reach a wide audience interested in intimate dating and non-mainstream content.
However, if the offer is aimed at dating with local women, you should additionally add interests based on nationalities. For example: Asian, African, Bokep, Latina, etc. This will help fine-tune your targeting and attract an audience looking for dating with specific ethnic groups. It all depends on the region where the traffic is directed and the preferences of the target audience.
आप अभियान फ़िल्टर भी कॉन्फ़िगर कर सकते हैं और अनुमति/अनुमति नहीं दे सकते प्रॉक्सी और वेबव्यू traffic from the campaign. However, in our case, for the Utilities offer, we have included webview traffic:
- प्रतिनिधि – अस्वीकार करें
- वेब-दृश्य - अनुमति दें
वेबव्यू एक ऐसा सॉफ्टवेयर है जो मोबाइल एप्लीकेशन के अंदर एक ऑफर के साथ लैंडिंग पेज खोलता है। दूसरे शब्दों में, एप्लीकेशन खोलने पर, उपयोगकर्ताओं को ऑफर के साथ एक सिंगल-पेज वेबसाइट पर निर्देशित किया जाता है।
You can set limits based on your daily and overall advertising budget. However, the daily limit should not be less than $20.
During the first 3 days of testing, we decided to set a daily campaign limit of $200:
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the ट्रैफ़िक वॉल्यूम graph in the top left corner, which calculates premium, minimum, and recommended CPM rates.
We initiated the ad campaign with a bid of $2.13, based on the provided recommended CPM price.
हमारी सलाह: किसी नए ऑफ़र को परखने के लिए, सुझाए गए CPM से शुरुआत करें। इससे पता चलेगा कि ऑफ़र प्रभावी है या नहीं और अभियान को ऑप्टिमाइज़ेशन की ज़रूरत है या नहीं।
तो, विज्ञापन अभियान की मुख्य सेटिंग्स इस प्रकार हैं:
विज्ञापन प्रारूप – Popunder मोबाइल
यातायात चैनल – Non-Mainstream High and Medium Activity
भू – DE
उपकरण – मोबाइल/टैबलेट
CPM दर – $2.13
अनुकूलन और मध्यवर्ती परिणाम
We applied the Automatic Optimization tool from the first day of the campaign launch, selecting a 48 hour period and an eCPA of no more than $2.3.
To learn more about the capabilities of automatic optimization with HilltopAds, you can check out the article on the website.
ऑटो ऑप्टिमाइज़ेशन एक ऐसा टूल है जो गैर-प्रदर्शनकारी ट्रैफ़िक स्रोतों को स्वचालित रूप से जोड़ता है। इस सुविधा की बदौलत, HilltopAds सिस्टम आपके विज्ञापन अभियान से गैर-लाभकारी स्रोतों को हटा देता है और उन्हें ब्लैकलिस्ट में जोड़ देता है।
After 3 days of testing the advertising campaign, we decided to increase the limits because the campaign was successfully optimized and we can now expand the reach to achieve better results. We hit the current limits, and since there were no significant downsides in the zones, and we needed more traffic, the limits were increased.
So, the daily budget was increased to $300. Notably, when we increased the daily budget, the effective cost per action (eCPA) became cheaper, and this also led to a reduction in costs per conversion.
परिणाम
After carefully tuning the advertising campaign for 9 days, we achieved the following results:
- कुल लागत (खर्च) – $2,400
- कुल कमाई (लाभ) – $6,792.84
- ROI (निवेश पर प्रतिफल) – 183%
ROI डिजिटल मार्केटिंग में एक प्रमुख संकेतक है जो आपको किसी विज्ञापन अभियान की लाभप्रदता का आकलन करने की अनुमति देता है। सरल शब्दों में, ROI आपको विज्ञापन निवेश का वह प्रतिशत दिखाता है जिसे आपने विज्ञापनों से होने वाली आय के माध्यम से वसूल किया है।
ROI की गणना का सूत्र है:
ROI = (कुल आय - कुल लागत) / कुल लागत * 100%
In this case, the return on investment is 183%.
शुद्ध लाभ
The net profit derived from the Non-Mainstream Dating offer launched on the HilltopAds platform illustrates compelling return on investment. With a total revenue of $6,792.84 and advertising expenses amounting to $640, the campaign yielded a net profit of $4,392.84.
यह HilltopAds विज्ञापन नेटवर्क की प्रभावशीलता को एक मूल्यवान मंच के रूप में रेखांकित करता है को बढ़ावा offers such as Non-Mainstream Dating in Tier-1 countries.
Wrap-up
Here are some tips and a conclusion for launching Non-Mainstream Dating offer advertising in German:
- Creative Strategy: Given that German users appreciate bold and provocative content, consider using aggressive and explicit creatives that resonate with the non-mainstream dating niche. Ensure your creatives are attention-grabbing but within acceptable limits.
- विज्ञापन प्रारूप: Opt for popunder ads as they are effective without additional user commitments like subscriptions. This format ensures a straightforward path to conversion with minimal user friction.
- Campaign Budget: Allocate a substantial daily budget to effectively scale your campaign. Based on successful optimization and initial results, increasing the budget can lead to lower effective cost per action (eCPA) and higher overall ROI.
- Compliance and Honesty: Always ensure your ads comply with local regulations and advertising standards. Be transparent with your audience about the offer’s benefits and avoid misleading claims to maintain trust and improve conversion rates.
By following these recommendations, you can effectively set up and optimize your advertising campaign for non-mainstream dating, particularly in attractive GEOs like Germany.
As always, we’re delighted to offer you a promo code: DATING10 Just enter it when you make your first deposit of $100 or more at HilltopAds and you’ll get an additional +10% bonus.
हमें उम्मीद है कि यह केस स्टडी आपके लिए मददगार साबित होगी। अगर ऐसा है, तो क्यों न HilltopAds के साथ रजिस्टर करें और आज ही मुनाफ़ा कमाना शुरू करें?
