Hi there!
In media buying, Gaming is a separate niche tailored specifically for various games. This vertical includes both mobile games, which are downloaded from the App Store and Google Play, for example, as well as products designed exclusively for PC and consoles. However, it should not be confused with the Install vertical, where payment is made for installing software or applications. Today, we will try to give you a 360-degree view of how to launch effective campaigns for Popunder desktop Browser game offers. If you want to try this niche but don’t know how to start, then this successful case with a 150% ROI is for you!
प्रस्ताव: ब्राउज़र गेम
भू: US (United States of America)
ट्रैफ़िक: मुख्यधारा की उच्च और मध्यम गतिविधि
विज्ञापन प्रारूप: Popunder डेस्कटॉप
विज्ञापन अभियान अवधि: 8 – 12 April
Proxy: disallow
WebView: disallow
आय: $4,250
आरओआई: 150%
Some research
Demand for Browser games is very high, take, for example, the “War Thunder” offer. In Google alone, this free game is searched for by about 81 thousand people every month:
Browser games are one of the eternal verticals (after Adult and Dating) in media buying. However, for some reason, it receives slightly less attention than the other two “giants” that dominate the online advertising market.
Yes, gamers used to be considered as an abstracted layer of society, a geeky group of people immersed in games. At one time, such an opinion had its right to exist. Now gamers are all of us. Nearly 60% of the population plays desktop or browser games, mobile apps, or console games. Some dedicate a fraction of their time to this activity, others spend hours, and for some, it’s their job. Just look at the growth in Twitch viewership over the past few years. As for the gaming industry itself, let’s take a look at the revenue of the segment in the USA:
To complete our research, let’s also look at the distribution of gamers by gaming device. Fifteen years ago, the market was almost entirely dominated by desktop games. The emerging consoles were weak competitors and didn’t play a significant role, except in Asian countries, where gaming consoles have long been in serious competition with PCs.
For example, when comparing the competitiveness of gaming platforms, game developers clearly prefer the PC platform. A survey conducted in 2023 showed that about 2 out of 3 (65%) game developers are currently working on games for PC.
As seen in the table, the current browser gaming industry faces competitive challenges. However, this is only at first glance. In reality, considering the size of the audience, even around 13% represents significant demand. Leadership in mobile platforms was undisputed already 7-8 years ago. The point is that everyone plays games on smartphones, not just dedicated gamers. However, even the revenues of the most popular applications fall short of those of popular desktop or browser games.
रणनीति
We’ve covered the fundamental factors, now let’s move on to working with the vertical. We’ve chosen the niche of Desktop Browser games. From the research above, it became clear that this is one of the most profitable platforms. We’re talking about games that are launched from the desktop in the browser, even if they have mobile applications.
Additionally, Browser games, designed for a broad target audience, feature simple registration, low entry barriers, and in-game donations don’t appear immediately. A classic Browser game takes 5 minutes of time at work or at home. Such small games enjoy consistent demand, at least because they are non-interchangeable, and one can play a dozen of them instantly.
As an ad format, we have chosen पॉपअंडर, as it is best suited for a broad audience and ensures immediate exposure to the advertisement. Additionally, this format is convenient because there is no need to create a separate creative. A new landing page tab opens when any area containing the Popunder code is clicked. However, it is worth considering that the landing page itself should attract and engage the user from the first view of the page. Either way, all that is required is a simple trigger text and a prominent CTA button.
Overall, from this Browser game offer, we utilized a straightforward strategy:
- Launching ads for a broad audience;
- Directing traffic to the landing page rather than directly to the offer page;
- Testing the campaign for 24 hours, and as soon as we see positive results from its launch, configuring Automatic Optimization tools;
- Increasing bids if the combination performs well.
Geography
The Browser Games segment in the US is one of the most popular, which is why we chose this GEO for our offer. To elaborate further, the US is a wealthy Tier-1 country with a vast target audience for any vertical and payments in dollars, which attracts money makers from all over the world to the United States. The main challenge lies in the number of those seeking traffic — the competition is fierce. However, the earning potential is also substantial if the right combinations for ad campaigns are found.
To substantiate our claims, let’s provide some facts. The size of the North American gaming market is estimated to be $68.57 billion in 2024 and is expected to reach $103.83 billion by 2029, with an average annual growth rate of 8.65% during the forecast period (2024-2029).
Now we will show you the campaign settings in more detail ↓
हिलटॉपऐड्स प्लैटफ़ॉर्म पर विज्ञापन अभियान के लिए सामान्य सेटिंग्स
हिलटॉपएड्स पर विज्ञापन अभियान शुरू करने से पहले, आपको विज्ञापनदाता के रूप में पंजीकरण करना होगा। आप इसका उपयोग करके पंजीकरण कर सकते हैं इस लिंक.
इसके बाद, विज्ञापन अभियान बनाने के लिए आपको यह करना होगा:
- पर जाएँ अभियान प्रबंधित करें अनुभाग
- क्लिक करें अभियान जोड़ें बटन
- अभियान निर्माण अनुभाग में, चुनें Popunder डेस्कटॉप विज्ञापन प्रारूप
- में यातायात चैनल अनुभाग, चुनें मुख्यधारा की उच्च और मध्यम गतिविधि
इसके बाद, अपने विज्ञापन अभियान के परिणामों को ट्रैक करने के लिए पोस्टबैक सेट अप करना आवश्यक है।
पोस्टबैक और उपलब्ध प्लेसहोल्डर्स के साथ काम करने के विस्तृत विवरण के लिए, हमारी मार्गदर्शिका देखें।
सरल शब्दों में, ऑफ़र के अंतिम URL के लिए, हमें रूपांतरण और स्रोत आईडी पास करने के लिए पैरामीटर डालने की आवश्यकता है। रूपांतरण पास करने के लिए पैरामीटर click_id है, और स्रोत आईडी zone_id है।
परिणामस्वरूप, हमारा अंतिम गंतव्य URL इस तरह दिखना चाहिए:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{सीटोकन}} – रूपांतरण पास करने के लिए हिलटॉपएड्स पैरामीटर.
- {{ज़ोनआईडी}} - स्रोत आईडी पास करने के लिए हिलटॉपएड्स पैरामीटर.
सामान्य तौर पर, आप उपलब्ध विकल्पों में से कोई भी पैरामीटर जोड़ सकते हैं जो आगे के अभियान विश्लेषण के लिए आवश्यक है। हालाँकि, याद रखें कि इसमें शामिल करना आवश्यक है क्लिक_आईडी रूपांतरणों को पारित करने के लिए अंतिम लिंक में पैरामीटर।
इसके बाद, हमने प्रति उपयोगकर्ता विज्ञापन आवृत्ति निर्दिष्ट की - 24 घंटे में 1 प्रदर्शन। और हमने आवश्यक सेट किया लक्ष्यीकरण सेटिंग्स:
- जियो – US (United States of America)
आप अभियान फ़िल्टर भी कॉन्फ़िगर कर सकते हैं और अनुमति/अनुमति नहीं दे सकते प्रॉक्सी और वेबव्यू traffic from the campaign. For this case, we decided to disallow all settings.:
- प्रतिनिधि – अस्वीकार करें
- वेब-दृश्य – अस्वीकार करें
वेबव्यू एक ऐसा सॉफ्टवेयर है जो मोबाइल एप्लीकेशन के अंदर एक ऑफर के साथ लैंडिंग पेज खोलता है। दूसरे शब्दों में, एप्लीकेशन खोलने पर, उपयोगकर्ताओं को ऑफर के साथ एक सिंगल-पेज वेबसाइट पर निर्देशित किया जाता है।
We’ve made the decision to implement a daily budget limit for our advertising campaign on the HilltopAds platform. This strategic move is aimed at ensuring better financial control and maximizing the efficiency of our advertising spend.
To begin with, we decided to set a daily limit of $300:
We did not set a schedule so that the campaign runs 24 hours a day, 7 days a week. If later we see that the campaign is more effective during certain time intervals, we will target specific days or hours, but based on our experience, it requires gathering a lot of statistics.
The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the ट्रैफ़िक वॉल्यूम ऊपरी दाएं कोने में ग्राफ, जो प्रीमियम, न्यूनतम और अनुशंसित CPM दरों की गणना करता है।
We initiated the ad campaign with a bid of $2.04, based on the provided recommended CPM price.
हमारी सलाह: किसी नए ऑफ़र को परखने के लिए, सुझाए गए CPM से शुरुआत करें। इससे पता चलेगा कि ऑफ़र प्रभावी है या नहीं और अभियान को ऑप्टिमाइज़ेशन की ज़रूरत है या नहीं।
तो, विज्ञापन अभियान की मुख्य सेटिंग्स इस प्रकार हैं:
विज्ञापन प्रारूप – Popunder डेस्कटॉप
यातायात चैनल – मुख्यधारा की उच्च और मध्यम गतिविधि
आवृत्ति कैपिंग – 24 घंटे में 1 डिस्प्ले
भू – US (United States of America)
CPM दर – $2.04
अनुकूलन और मध्यवर्ती परिणाम
We tested the campaign for 24 hours, and our impressions reached 147,059.
Tip: Before analyzing the results, aim for over 40,000 impressions on the chosen GEO.
Right from the start, we saw positive results because our Browser game offer perfectly matches the chosen US GEO. On the second day, we decided to increase the daily limits to $350 and apply the campaign’s Automatic Optimization tool on the HilltopAds platform. We set up the campaign so that the cost per acquisition (eCPA) did not exceed $2. This allowed us to deactivate ineffective traffic sources and maximize return on investment.
ऑटो ऑप्टिमाइज़ेशन एक ऐसा टूल है जो गैर-प्रदर्शनकारी ट्रैफ़िक स्रोतों को स्वचालित रूप से जोड़ता है। इस सुविधा की बदौलत, HilltopAds सिस्टम आपके विज्ञापन अभियान से गैर-लाभकारी स्रोतों को हटा देता है और उन्हें ब्लैकलिस्ट में जोड़ देता है।
अंतिम परिणाम और सुधार के क्षेत्र
Over the course of the full 5 days of running the advertising campaign using the Browser game offer, the following metrics were achieved:
- कुल लागत (राजस्व) – $1,700
- कुल कमाई (लाभ) – $4,250
- ROI (निवेश पर प्रतिफल) – 150%
ROI डिजिटल मार्केटिंग में एक प्रमुख संकेतक है जो आपको किसी विज्ञापन अभियान की लाभप्रदता का आकलन करने की अनुमति देता है। सरल शब्दों में, ROI आपको विज्ञापन निवेश का वह प्रतिशत दिखाता है जिसे आपने विज्ञापनों से होने वाली आय के माध्यम से वसूल किया है।
ROI की गणना का सूत्र है:
ROI = (कुल आय - कुल लागत) / कुल लागत * 100%
In this case, the return on investment is 150%. Wow! This exceeded all our expectations!
शुद्ध लाभ
The net profit from the Browser game offer, launched on the HilltopAds platform, demonstrates a compelling return on investment. With a total revenue of $4,250 and advertising expenses amounting to $1,700, the campaign yielded a Net profit of $2,550. This underscores the effectiveness of the HilltopAds advertising network as a valuable platform for promoting offers like Browser game, and highlights their profitability.
Wrap-up
Gaming can be a profitable vertical if you understand the nuances of the niche, what to emphasize, and what won’t resonate with the audience. According to research, conversion rates on desktop devices are usually higher, which will further strengthen the focus on Desktop Browser game offers. Given the broad audience in this niche, the variety of games for different target audiences and needs, directing traffic to Gaming can be quite profitable.
Scale your success with HilltopAds – read our case studies, choose your vertical, apply our experience to your cases, and pour more traffic!
