We are excited to present a new practical case where one of our active publishers shares his experience working with the HilltopAds platform. In this short interview, he explains how he uses our platform to monetize a non-mainstream video site, shares his impressions of interacting with the top management, and explains why he recommends HilltopAds for working with non-mainstream traffic.
Key points
Nome: Vincent
Top GEO: TW, HK, JP, US
Formati pubblicitari: Popunder mobile and VAST Video of HilltopAds
Categoria del sito web: Non-Mainstream
Guadagni: from $2,000 to $3,000 per month
A bit about the publisher and his website:
Our publisher’s name is Vincent, and he owns a non-mainstream video site specializing in niche and unique explicit content. The site attracts over 1 million visitors per month, with an average session duration of 6 minutes. The audience primarily consists of adult users seeking high-quality and diverse non-mainstream content that aligns with their interests.
The publisher has been working with the HilltopAds advertising platform since October 2022 and continues to do so.
We specifically mentioned that the content is niche because Vincent’s site targets GEOs such as Taiwan, Hong Kong and Japan. The audience in these regions is also more receptive to premium video content and ad placements, increasing the chances of generating revenue.
Vincent is also actively engaging with an audience from the United States, as this country is one of the leaders in volume and activity for non-mainstream sites.
“I first learned about HilltopAds when I came across numerous positive reviews and testimonials on YouTube. Many bloggers and content creators were talking about their successful experiences with this advertising network. Their reviews convinced me to try HilltopAds, and I’m glad I did.” – Vincent
The sources of traffic to the publisher’s non-mainstream video site primarily include direct SEO entries, which contribute organic traffic.
When it comes to ad formats, our publisher works with mobile and desktop Popunder and VAST Videos. Both formats are powerful tools for monetizing non-mainstream websites on both PCs and mobile devices. Popunders ensure high visibility and conversion, while VAST Videos offer prolonged exposure and deep user engagement.
Let’s dive deeper into these ad formats.
About ad formats
What is VAST Video?
VAST stands for Video Ad Serving Template. It is a standard method for providing video players with instructions on how to request and handle ads.
The task of the ad network is to return an ad code in response to a request sent from the video player. This ad code corresponds to the ad material selected by the server from a set of possible materials based on predefined rules and contextual parameters set by the manager.
What is Popunder?
This ad format, based on cost per thousand impressions (CPM), is the most popular among partners due to higher payouts compared to traditional media advertising.
A popunder hides behind the main viewing window and is displayed after the browser window is closed or minimized.
A Publisher’s Story
How was your experience with HilltopAds after registering?
After registering on the HilltopAds platform, I was pleasantly surprised by the user-friendly interface and the variety of ad formats available for selection. The registration process was simple and straightforward, and the support team proved to be very responsive and professional, helping me set up ad placements to achieve optimal results.
My manager is Nik, and we immediately established a good connection. I appreciated his prompt responses on Telegram and his assistance in configuring Popunder and VAST Video to maximize their effectiveness with my users. For instance, we set the Popunder frequency to once every 14 hours to avoid overloading users with ads, and ensured that Popunder opens in a new window behind the main website page rather than a popup (opens in a new window before the main website page) to enhance user experience.
Setting up VAST Video also went smoothly. We configured the “Skip” button to appear after 15 seconds of ad content, allowing users who aren’t interested in watching the full ad to quickly proceed to the video content. I believe that 15 seconds is an optimal and non-intrusive time frame.
Initially, like everyone else, I had concerns, but my experience with HilltopAds has been positive. The video reviews on YouTube from bloggers were accurate! Additionally, the professionalism of the support team and their readiness to help at any time significantly strengthened my trust in this platform.
Perché lavora ancora con HilltopAds?
As a publisher in this field for quite some time now, I value transparency, stable payments, and high CPM rates, which can be hard to find. HilltopAds consistently provides clear and detailed statistics, ensuring I can track performance accurately. Moreover, their commitment to timely and reliable payouts has been crucial in maintaining trust and stability in our partnership. Unlike my experiences with other networks where issues often arise, HilltopAds has proven to be a reliable partner, understanding the specific needs of non-mainstream content publishers like myself.
How much do you earn on the HilltopAds platform?
I earn between $2,000 to $3,000 per month on the HilltopAds platform. This income is achieved through a combination of various ad formats and ongoing optimization of ad settings in collaboration with my manager.
We frequently adjust the frequency and placement of ads to maximize revenue without compromising user experience, which has been instrumental in maintaining consistent earnings.
As for withdrawing funds from HilltopAds, the process is straightforward. I typically withdraw my earnings via bank transfer, which is a convenient and reliable method provided by the platform. HilltopAds ensures prompt processing of payments, contributing to the overall efficiency of managing my revenue streams.
What methods have you used to monetize your traffic before working with HilltopAds?
Before I started working with HilltopAds, I used to work with other well-known advertising networks.
Working with HilltopAds has allowed me to diversify and optimize traffic monetization thanks to their wide range of ad formats and user-friendly management interface.
Frankly, Hilltopads attracted me precisely with the CPM rates offered to me.
What key results and insights have you gained from working with HilltopAds?
Well, as bold as it may sound, working with HilltopAds has increased the site’s advertising revenue by 40% compared to previous ad networks. I can also highlight their postback tools, to know a number of counted ad impressions. That helps me to optimize my work. Yes, things have definitely taken a turn for the better.
What recommendations would you give to publishers who are new to HilltopAds?
When asked what recommendations I would give to publishers who are just starting to work with HilltopAds, I would suggest beginning with a mix of ad formats to understand what best suits their audience. Utilize HilltopAds’ optimization features to enhance ad effectiveness. Don’t hesitate to reach out to customer support for advice—they are genuinely responsive and patient. It’s also crucial to adhere to the rules and acceptable sites to avoid verification issues. Starting with a diversified approach to ad formats allows for better understanding of what resonates with your audience, while leveraging optimization tools ensures ads perform optimally.
“I recommend HilltopAds for working with and monetizing non-mainstream video sites. This advertising network offers a wide range of advertising opportunities that help effectively utilize our traffic and increase revenue. I particularly appreciate the transparency and reliability in payments, as well as the ease of interaction with the platform. With HilltopAds, I feel confident and can focus on creating quality content and engaging with my audience, knowing that my monetization is in trustworthy hands.” – Vincent
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