Esecuzione dell'offerta di gioco Browser a HilltopAds: ROI 158,5%

The diversity of advertising platforms and formats allows advertisers to reach their target audience in various niches. In this article, we will explore how to launch an advertising campaign for browser games on HilltopAds, one of the leading advertising networks. Browser games provide unique opportunities for attracting players, and HilltopAds can become your reliable partner in this process.

This guide will walk you through the essential steps for a successful Browser game campaign on the HilltopAds platform.

Key points of the case study

Offerta: Browser game
Offer source: Direct Advertiser
Traffic source: HilltopAds
Formato dell'annuncio: Popunder desktop
Periodo della campagna pubblicitaria: 16 – 22 October
GEO: STATI UNITI
Traffic Channel: Mainstream high and medium activity
Spending: $538,3
Conversions: 179
Guadagni: $1 391,5
ROI: 158,5%

Settings of the ad campaign at HilltopAds

Prima di lanciare una campagna pubblicitaria su HilltopAds, è necessario registrarsi come inserzionista. È possibile registrarsi utilizzando questo link.

Poi, per creare una campagna pubblicitaria, è necessario:

• Vai al sito Gestione delle campagne sezione
• Fare clic sul pulsante Aggiungi campagna pulsante
• Nella sezione di creazione della campagna, selezionare la voce Popunder desktop formato dell'annuncio
• Nel Canali di traffico scegliere la sezione Mainstream high and medium activity

Successivamente, è fondamentale impostare il Postback per monitorare i risultati della campagna pubblicitaria.

Per una descrizione dettagliata del funzionamento di Postback e dei segnaposto disponibili, consultare la nostra guida.

Come rilevare l'efficienza delle campagne pubblicitarie in HilltopAds?

Oggi, per un inserzionista che lancia una campagna pubblicitaria, è importante valutarne l'efficienza in modo rapido e affidabile per evitare sprechi di tempo e denaro. HilltopAds offre agli inserzionisti l'opportunità di utilizzare un metodo moderno di monitoraggio delle conversioni attraverso un URL postback.

Blog HilltopAdsJennifer Miller

In parole povere, per l'URL finale dell'offerta, dobbiamo inserire i parametri per passare le conversioni e gli ID di origine. Il parametro per il passaggio delle conversioni è click_id e l'ID della fonte è zone_id.

In parole povere, per l'URL finale dell'offerta, dobbiamo inserire i parametri per passare le conversioni e gli ID di origine. Il parametro per il passaggio delle conversioni è click_id e l'ID della fonte è zone_id.

Di conseguenza, il nostro URL di destinazione finale dovrebbe avere il seguente aspetto:

https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}

• {{ctoken}} - Parametro HilltopAds per il passaggio delle conversioni.
• {{zoneid}} - Parametro HilltopAds per il passaggio dell'ID della fonte.

In generale, è possibile aggiungere qualsiasi parametro dalle opzioni disponibili, necessario per un'ulteriore analisi della campagna. Tuttavia, ricordate che è essenziale includere il parametro click_id nel link finale per passare le conversioni.

Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary impostazioni di targeting:

• GEO – US (the United States of America)

If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Volumi di traffico graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.

We initiated the ad campaign with a bid of $1.35, based on the provided recommended CPM price.

So, the key settings of the advertising campaign are as follows:

• Ad format – Popunder desktop
• Canali di traffico – Mainstream High and Medium Activity
• Frequency cappings – 1 display per 24 hours
• Geo – US
• CPM rate – $1.35

During the first 3 days of running the ad, we got a total of 53 conversions. We spent $154,14 and earned $271,7.

Optimization

On the fourth day, we set up auto optimization to inactivate non-profitable traffic sources and increase CPM rates.

Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.

Automatic Optimization of Blacklist zones in HilltopAds.

HilltopAds added new feature — Automatic Optimization of Blacklist zones. It automatically optimizes traffic sources and adds unsuitable ones to the Black List.

Blog HilltopAdsJennifer Miller

We configured auto optimization according to the following rules:

• Optimization period is 48 hours
• If a specific source ID has more than 2,500 ad impressions
  AND
• generates less than 1 conversion,

then that source ID (zone) will be automatically added to the BlackList.

We paid attention to the Traffic Volume tool and decided to set up higher rates than it was recommended – $1.57

After setting up the auto optimization tool and increasing CPM rates over the remaining 4 days, the earnings percentage from the advertising campaign significantly increased.

According to the statistics, we achieved the following:

• 126 conversions
• $384,12 spent
• $1 119,8 earned.

Final Results and Areas for Improvement

Over the course of the full 7 days of running the advertising campaign using the Browser game offer, the following metrics were achieved:

• Total Costs (Revenue) – $538,3
• Total Earnings (Profit) – $1 391,5
• ROI (Return on Investment) – 158,5%

ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.

The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%

The higher this value, the more successful an advertising campaign.As a result of launching the Browser Game offer in the US for 7 days, we completely recouped the investment in the ad campaign and earned an additional +$850 on top.

Recommendations:

To get high results we recommend you do the following:

1. Before you analize results, get more than 40 000 impressions per GEO;
2. Launch ad campaigns specifying CPM rates higher than recommended CPM;
3. Use a bright and easy for understanding pre-landing page;
4. Check if there are any promo offers that can be added on your pre-landing page;
5. If you promote a game that works by CPS (cost-per-sale) or Revshare, set up passing of micro conversions to track, for example, registrations;
6. If you work with Anime game offers, create a campaign targeted to Anime websites (to do it, please contact your personal manager).

Launching an advertising campaign for browser games on HilltopAds offers unique opportunities for growing your gaming audience. By following these steps and optimizing your campaign, you can achieve a high ROI and increase the profitability of your advertising activities. HilltopAds offers a variety of tools and options for a successful browser game campaign launch.

Want to run Browser game offers and get high profit? Register with HilltopAds!