Today, we’ll talk about the successful launch of the Casino offer from a direct advertiser in the HilltopAds advertising network. Casino offers are one of the most attractive types of offers that work on Popunders well. But you need to optimize advertising campaigns to get high profit.
Key points of the case study
Offerta: Casino Gambling
Offer source: Direct Advertiser
Traffic source: HilltopAds
Formato dell'annuncio: Popunder mobile
Periodo della campagna pubblicitaria: 17-19 September
GEO: Brazil
Traffic Channel: Mainstream and non-mainstream
Spending: $102,67
Conversions: 33
Guadagni: $290,28
ROI: 182,73%
Settings of the ad campaign at HilltopAds
Prima di lanciare una campagna pubblicitaria su HilltopAds, è necessario registrarsi come inserzionista. È possibile registrarsi utilizzando questo link.
Poi, per creare una campagna pubblicitaria, è necessario:
- Vai al sito Gestione delle campagne sezione
- Fare clic sul pulsante Aggiungi campagna pulsante
- Nella sezione di creazione della campagna, selezionare la voce Popunder mobile formato dell'annuncio
- Nel Canali di traffico scegliere la sezione Non-mainstream or Mainstream High Activity
We have created the ad campaign chosen both Mainstream and Non-mainstream. But we recommend you to create separate ad campaigns to amalize and optimize it easier.
We recommend starting your first campaigns on the High and Medium Activity traffic segment. This way, your ads will receive a maximum number of first unique impressions from users and, consequently, conversions. Learn more about HilltopAds traffic segmentation here.
Successivamente, è fondamentale impostare il Postback per monitorare i risultati della campagna pubblicitaria.
Per una descrizione dettagliata del funzionamento di Postback e dei segnaposto disponibili, consultare la nostra guida.
In parole povere, per l'URL finale dell'offerta, dobbiamo inserire i parametri per passare le conversioni e gli ID di origine. Il parametro per il passaggio delle conversioni è click_id e l'ID della fonte è zone_id.
Di conseguenza, il nostro URL di destinazione finale dovrebbe avere il seguente aspetto:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{ctoken}} - Parametro HilltopAds per il passaggio delle conversioni.
- {{zoneid}} - Parametro HilltopAds per il passaggio dell'ID della fonte.
In generale, è possibile aggiungere qualsiasi parametro dalle opzioni disponibili, necessario per un'ulteriore analisi della campagna. Tuttavia, ricordate che è essenziale includere il parametro click_id nel link finale per passare le conversioni.
Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary impostazioni di targeting:
- GEO – BR (Brazil)
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Volumi di traffico graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.
We initiated the ad campaign with a bid of $1.07, based on the provided recommended CPM price.
So, the key settings of the advertising campaign are as follows:
- Ad format – Popunder mobile
- Canali di traffico – Mainstream and Non-Mainstream High Activity
- Frequency cappings – 1 display per 24 hours
- Geo – BR (Brazil)
- CPM rate – $1.07
During the first day of running the ad, we got a total of 8 conversions. We spent $37.04 and earned $61.72.
Optimization
On the second day, we set up auto optimization to inactivate non-profitable traffic sources.
Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.
We configured auto optimization according to the following rules:
- If a specific source ID has more than 1,500 ad impressions
AND - generates less than 1 conversion,
then that source ID (zone) will be automatically added to the BlackList.
After setting up the auto optimization tool over the remaining 2 days, the earnings percentage from the advertising campaign significantly increased.
According to the statistics, we achieved the following:
- 25 conversions
- $65.63 spent
- $228.56 earned.
Final Results and Areas for Improvement
Over the course of the full 3 days of running the advertising campaign using the Casino offer, the following metrics were achieved:
- Total Costs (Revenue) – $102.67
- Total Earnings (Profit) – $290.28
- ROI (Return on Investment) – 182,73%
ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.
The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%
The higher this value, the more successful an advertising campaign.
As a result of launching the Casino offer in Brazil for 3 days, we completely recouped the investment in the ad campaign and earned an additional +$190 on top.
It’s important to remember that any offer can eventually burn out. Therefore, to improve results, it’s advisable to use pre-landers that warm up users for conversion on the main offer page. Also, we used creatives written in Portuguese to get more conversions because Portuguese is the official language of Brazil, spoken by the majority of the country’s inhabitants.
We recommend you to use creatives written in language that is common in a chosen country.
