In the competitive world of eCommerce, strategic advertising is paramount. HilltopAds provides the tools and technology needed to not only stay in the game but to thrive.
This guide will walk you through the essential steps for creating and managing a successful eCommerce campaign on the HilltopAds platform. Moreover, there are useful recommendations from the HilltopAds QA-department.
Key points of the case study
Offerta: Commercio elettronico
Offer source: Direct Advertiser
Traffic source: HilltopAds
Formato dell'annuncio: Popunder mobile
Periodo della campagna pubblicitaria: 23 – 28 November
GEO: ID
OS: Android and iOS
Traffic Channel: Mainstream high and medium activity
Spending: $1 770,56
Conversions: 3 578
Guadagni: $4 565,7
ROI: 157,87%
Settings of the ad campaign and its Optimization at HilltopAds
Prima di lanciare una campagna pubblicitaria su HilltopAds, è necessario registrarsi come inserzionista. È possibile registrarsi utilizzando questo link.
Poi, per creare una campagna pubblicitaria, è necessario:
- Vai al sito Gestione delle campagne sezione
- Fare clic sul pulsante Aggiungi campagna pulsante
- Nella sezione di creazione della campagna, selezionare la voce Popunder mobile formato dell'annuncio
- Nel Canali di traffico scegliere la sezione Mainstream high and medium activity
Successivamente, è fondamentale impostare il Postback per monitorare i risultati della campagna pubblicitaria.
Per una descrizione dettagliata del funzionamento di Postback e dei segnaposto disponibili, consultare la nostra guida.
In parole povere, per l'URL finale dell'offerta, dobbiamo inserire i parametri per passare le conversioni e gli ID di origine. Il parametro per il passaggio delle conversioni è click_id e l'ID della fonte è zone_id.
In parole povere, per l'URL finale dell'offerta, dobbiamo inserire i parametri per passare le conversioni e gli ID di origine. Il parametro per il passaggio delle conversioni è click_id e l'ID della fonte è zone_id.
Di conseguenza, il nostro URL di destinazione finale dovrebbe avere il seguente aspetto:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{ctoken}} - Parametro HilltopAds per il passaggio delle conversioni.
- {{zoneid}} - Parametro HilltopAds per il passaggio dell'ID della fonte.
In generale, è possibile aggiungere qualsiasi parametro dalle opzioni disponibili, necessario per un'ulteriore analisi della campagna. Tuttavia, ricordate che è essenziale includere il parametro click_id nel link finale per passare le conversioni.
Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary impostazioni di targeting:
- GEO – ID (Indonesia)
- OS – Android and iOS
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Volumi di traffico graph in the top right corner, which calculates premium, minimum, and recommended CPM rates based on the selected ad format, targeting settings and traffic channel.
We initiated the ad campaign with a bid of $1.06, based on the provided recommended CPM price.
Before launching an eCommerce advertising campaign, we set up an Auto Optimization tool. We recommend you to set up an optimization period longer than for other offers (at least 96 hours) because you will get the first confirmed conversions 3-5 days after the campaign is started. Confirmed conversions for eCommerce offers are paid and received orders. Additionally, for eCommerce offers on Indonesia, we recommend you to optimize sources based on impressions.
Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.
So, we configured auto optimization according to the following rules:
- Optimization period is 120 hours (5 days)
- If a specific source ID has more than 7 000 ad impressions
AND - generates less than 1 conversion,
then that source ID (zone) will be automatically added to the BlackList.
So, the key settings of the advertising campaign are as follows:
- Ad format – Popunder mobile
- Canali di traffico – Mainstream High and Medium Activity
- Frequency cappings – 1 display per 24 hours
- Geo – ID
- OS – Android and iOS
- CPM rate – $1.06
Final Results and Areas for Improvement
Over the course of the full 6 days of running the advertising campaign using the eCommerce Shopee offer, the following metrics were achieved:
- Total Conversions – 3 578
- Total Costs (Revenue) – $1 770,56
- Total Earnings (Profit) – $4 565,7
- ROI (Return on Investment) – 157,87%
ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.
The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%
The higher this value, the more successful an advertising campaign.
As a result of launching the eCommerce Shopee offer in Indonesia for 6 days, we completely recouped the investment in the ad campaign and earned an additional +$2 795,14 on top.
Recommendations:
To get high results we recommend you do the following:
- Create landing and pre-landing pages in Language used in the targeted country (in our case, we used Indonesian language);
- Check out if there are any special sales and add it to your pre-landing and landing pages. Please do not mention unexist sales;
- Remember, that you will get the first confirmed conversions only 3-5 days after the campaign is started. So, set up an Optimization Period at least 96 hours.
By following these steps and optimizing your campaign, you can achieve high ROI and increase the profitability of your advertising activities. HilltopAds offers a variety of tools and options to successfully launch an eCommerce campaign.
Want to run eCommerce offers and get high profit? Register with HilltopAds!
