Esecuzione dell'offerta Non-Mainstream su HilltopAds: ROI 173,025%

Launching a successful Non-mainstream game campaign on HilltopAds involves careful planning, creativity, and ongoing optimization. With the right strategy and a commitment to testing and refining your approach, you can tap into the potential of the Non-mainstream game niche and achieve profitable results.

This guide will walk you through the essential steps for a successful Non-mainstream game campaign on the HilltopAds platform.

Key points of the case study

Offerta: Non-mainstream game
Offer source: Direct Advertiser
Traffic source: HilltopAds
Formato dell'annuncio: Popunder mobile
Periodo della campagna pubblicitaria: 5 – 11 October
GEO: DE
Traffic Channel: Non-mainstream high and medium activity
Spending: $945,811
Conversions: 479
Guadagni: $2 582,3
ROI: 173,025%

Settings of the ad campaign at HilltopAds

Prima di lanciare una campagna pubblicitaria su HilltopAds, è necessario registrarsi come inserzionista. È possibile registrarsi utilizzando questo link.

Poi, per creare una campagna pubblicitaria, è necessario:

• Vai al sito Gestione delle campagne sezione
• Fare clic sul pulsante Aggiungi campagna pulsante
• Nella sezione di creazione della campagna, selezionare la voce Popunder mobile formato dell'annuncio
• Nel Canali di traffico scegliere la sezione Non-mainstream high and medium activity

Successivamente, è fondamentale impostare il Postback per monitorare i risultati della campagna pubblicitaria.

Per una descrizione dettagliata del funzionamento di Postback e dei segnaposto disponibili, consultare la nostra guida.

Come rilevare l'efficienza delle campagne pubblicitarie in HilltopAds?

Oggi, per un inserzionista che lancia una campagna pubblicitaria, è importante valutarne l'efficienza in modo rapido e affidabile per evitare sprechi di tempo e denaro. HilltopAds offre agli inserzionisti l'opportunità di utilizzare un metodo moderno di monitoraggio delle conversioni attraverso un URL postback.

Blog HilltopAdsJennifer Miller

In parole povere, per l'URL finale dell'offerta, dobbiamo inserire i parametri per passare le conversioni e gli ID di origine. Il parametro per il passaggio delle conversioni è click_id e l'ID della fonte è zone_id.

Di conseguenza, il nostro URL di destinazione finale dovrebbe avere il seguente aspetto:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}

• {{ctoken}} - Parametro HilltopAds per il passaggio delle conversioni.
• {{zoneid}} - Parametro HilltopAds per il passaggio dell'ID della fonte.

In generale, è possibile aggiungere qualsiasi parametro dalle opzioni disponibili, necessario per un'ulteriore analisi della campagna. Tuttavia, ricordate che è essenziale includere il parametro click_id nel link finale per passare le conversioni.

Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary impostazioni di targeting:

• GEO – DE (Germany)

If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Volumi di traffico graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.

We initiated the ad campaign with a bid of $1.76, based on the provided recommended CPM price.

So, the key settings of the advertising campaign are as follows:

• Ad format – Popunder mobile
• Canali di traffico – Non-Mainstream High and Medium Activity
• Frequency cappings – 1 display per 24 hours
• Geo – DE
• CPM rate – $1.76

During the first 3 days of running the ad, we got a total of 148 conversions. We spent $403,7 and earned $742,63.

Optimization

On the fourth day, we set up auto optimization to inactivate non-profitable traffic sources.

Auto Optimization is a tool for automatically adding non-performing traffic sources. Thanks to this feature, the HilltopAds system removes non-profit sources from your advertising campaign and adds them to the BlackList.

Automatic Optimization of Blacklist zones in HilltopAds.

HilltopAds added new feature — Automatic Optimization of Blacklist zones. It automatically optimizes traffic sources and adds unsuitable ones to the Black List.

Blog HilltopAdsJennifer Miller

We configured auto optimization according to the following rules:

• Optimization period is 48 hours
• If a specific source ID has more than 2,500 ad impressions
  AND
• generates less than 1 conversion,

then that source ID (zone) will be automatically added to the BlackList.

After setting up the auto optimization tool over the remaining 4 days, the earnings percentage from the advertising campaign significantly increased.

According to the statistics, we achieved the following:

• 331 conversions
• $542,111 spent
• $1 839,67 earned.

Final Results and Areas for Improvement

Over the course of the full 7 days of running the advertising campaign using the Non-mainstream game offer, the following metrics were achieved:

• Total Costs (Revenue) – $945,811
• Total Earnings (Profit) – $2 582,3
• ROI (Return on Investment) – 173,025%

ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.

The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%

The higher this value, the more successful an advertising campaign.

As a result of launching the Non-mainstream Game offer in DE for 7 days, we completely recouped the investment in the ad campaign and earned an additional +$1 640 on top.

It’s important to remember that any offer can eventually burn out. Therefore, to improve results, it’s advisable to use pre-landers that warm up users for conversion on the main offer page.

The successful launch of the Non-mainstream Game offer campaign on HilltopAds was a result of meticulous planning, ethical advertising practices, and ongoing optimization. By selecting the right offer, geo-targeting effectively, and maintaining compliance, we not only achieved our goals but also gained valuable insights into the Non-mainstream Game niche. This case study demonstrates that with a strategic approach and the right partner, Non-mainstream Game offers can yield impressive results on HilltopAds.

Recommendations from the HilltopAds QA-team

Here is the list of the main recommendations from the HilltopAds QA-team that will help you to increase your profit:

1. Use a bright and easy for understanding pre-landing page;
2. If you want to add a video, do not use auto play;
3. Check if there are any promo offers that can be added on your pre-landing page;
4. If you promote a game that works by CPS (cost-per-sale) or Revshare, set up passing of micro conversions to track, for example, registrations;
5. Run Non-mainstream game offers only on non-mainstream traffic.