Hi there!!
In this case study, we will recount our experiences promoting CPA Dating offer using CPM traffic and the notable successes we attained with HilltopAds.
Pontos-chave do estudo de caso
Oferta: Namoro
Fonte de tráfego: HilltopAds
Formato do anúncio: Popunder móvel
Período da campanha publicitária: 21 – 25 February
GEO: CA (Canada)
SO: Android e iOS
Canal de tráfego: Non-mainstream High and Medium Activity
Despesas: $1,812.6
Conversões: 2,929
Ganhos: $3,669
ROI: 102.41%
Dating vertical is undoubtedly considered a “evergreen” niche, the relevance of which increases every year. The case you are about to study will allow you to gain a deeper understanding of how ready you are to take on the challenges of this niche and how well it aligns with your ambitions and goals.
Strategy
For starters, we chose high and medium activity users and CPM as a payout model, since the Popunder ad format is CPM-based. It seemed to us that this was the best format for our offer since there is no need to prepare special creatives. Only landing pages are needed to launch the campaign. The learning process is also simple, there is no need to test a huge number of variables to obtain data for optimization.
Also we targeted a mobile-only on the iOS and Android operating systems.
How about GEO?
First and foremost, we needed to determine the GEO. Canada is an excellent GEO for earning in the dating niche. This country is classified as TIER-1, however, if you take a look at any spy-service, it becomes clear that dating traffic is not eagerly targeted here. And that’s a mistake.
Let’s move on to the bare statistics:
- There are nearly 37 million internet users in Canada. According to analysts, by 2024, the country’s online audience could reach approximately 40.44 million people, covering 103.8% of the population.
- Furthermore, statistics show that over time, there has been a steady increase in the number of single people in Canada. This has an impact on the aforementioned industry, and the presented GEO ranks 6th in popularity for dating traffic.
- Let’s not forget that Canada is a country of open-mindedness, so you can confidently suggest offers from the gay dating category to your audience.
Of course, if there are any required countries for a CPA offer, you need to follow them.
Agora vamos mostrar-lhe as definições da campanha com mais pormenor ↓
Definições da campanha publicitária e sua otimização no HilltopAds
Antes de lançar uma campanha publicitária no HilltopAds, é necessário registar-se como anunciante. Pode registar-se utilizando esta ligação.
Em seguida, para criar uma campanha publicitária, é necessário:
- Ir para o Gerir campanhas secção
- Clique no botão Adicionar campanha botão
- Na secção de criação de campanhas, selecione a opção Popunder móvel formato do anúncio
- No Canais de tráfego secção, selecionar non-mainstream high and medium activity
Em seguida, é essencial configurar o Postback para acompanhar os resultados da sua campanha publicitária.
Para uma descrição detalhada do funcionamento do Postback e dos marcadores de posição disponíveis, consulte o nosso guia.
Em termos simples, para o URL final da oferta, precisamos de inserir parâmetros para passar conversões e IDs de origem. O parâmetro para passar as conversões é click_id, e o ID de origem é zone_id.
Por conseguinte, a nossa URL de destino final deve ter o seguinte aspeto:
https://my_offer.net/?&click_id={{ctoken}}&s1={{{zoneid}}
- {{ctoken}} - Parâmetro HilltopAds para passar as conversões.
- {{zoneid}} - Parâmetro HilltopAds para passar o ID da fonte.
Em geral, pode adicionar absolutamente qualquer parâmetro das opções disponíveis que seja necessário para uma análise mais aprofundada da campanha. No entanto, lembre-se de que é essencial incluir o parâmetro click_id na ligação final para passar as conversões.
Em seguida, especificámos a frequência do anúncio por utilizador - 1 visualização em 24 horas. E definimos os definições de seleção:
- GEO – CA (Canada)
- SO - Android e iOS
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Volumes de tráfego graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.
We initiated the ad campaign with a bid of $1.7, based on the provided recommended CPM price.
O nosso conselho: para testar uma nova oferta, comece com o CPM recomendado. Isto mostrará se a oferta é eficaz e se a campanha precisa de ser optimizada.
Assim, as principais definições da campanha publicitária são as seguintes:
Formato do anúncio - Popunder móvel
Canais de tráfego – Non-mainstream High and Medium Activity
Capas de frequência - 1 ecrã por 24 horas
Geo – CA
SO - Android e iOS
Taxa CPM – $1.7
How about the results?
Yeah, we hear you! Here it is:
During the first 2 days of running the ad, we got a total of 1,035 conversions. We spent $710.7 and earned $1,503.16.
Throughout the entire campaign, we did not optimize it once and continued to run it with the same parameters as at the initial launch.
Resultados finais e domínios a melhorar
Over the course of the full 5 days of running the advertising campaign using the Dating offer, the following metrics were achieved:
Total de conversões – 2,929
Custos totais (receitas) – $1,812.6
Total de ganhos (lucro) – $3,669
ROI (Retorno do investimento) – 102.41%
O ROI é um dos indicadores-chave do marketing digital que permite avaliar a rentabilidade de uma campanha publicitária. Em termos simples, o ROI mostra-lhe a percentagem dos investimentos publicitários que conseguiu recuperar através dos rendimentos dos anúncios.
A fórmula para calcular o ROI é a seguinte
ROI = (ganhos totais - custo total) / custo total * 100%
Neste caso, o retorno do investimento é 102.41%.
Lucro líquido
Anyway, the net profit was $1,856.4 (after taking away $1,812.6 from the $3,669 since we had to pay for traffic).
Thus, the campaign demonstrated a good return on investment – 102.41%, confirming a rather successful combination of the Dating offer with traffic from the HilltopAds advertising network.
This was an interesting and small experiment that we plan to replicate with other offers and advertising formats. However, don’t simply replicate everything as you may not achieve the same results. It’s important to find your unique combination and work on campaign optimization.
Recomendações:
Para obter resultados elevados, recomendamos que faça o seguinte:
- Use a bright and easy for understanding pre-landing page;
- Betting on mobile traffic, its volume, and conversions are significantly higher;
- The dating vertical is perfect for getting started in affiliate marketing;
- Do not forget to optimise your ad campaigns by editing BlackList and setting up an Auto Optimization tool;
- HilltopAds has a large volume of traffic, and its quality is one of the reasons to continue working with us.
But wait, there’s more! We have a pleasant and motivating bonus for you.
Use promo code HTDATING to top up your first deposit of $100 or more on HilltopAds, and you’ll receive an additional +10% bonus.
We hope you found this thematic study useful. If so, register with HilltopAds and start making money!
