Hello! We’re continuing our traffic experiments in Canada. In our previous case targeting this GEO, we tried launching a Dating offer, but in today’s scenario, the experiment revolves around one of the popular VPN (Virtual Private Network) verticals.
Let’s get down to business!
Pontos-chave
Oferta: VPN
GEO: CA (Canada)
Tráfego: Mainstream High and Medium Activity
Formato do anúncio: Popunder móvel
Período da campanha publicitária: 2 – 6 May
Receitas: $1,400
ROI: 180%
VPN (Virtual Private Network) programs have existed for a long time, but initially, they were only used by computer geeks. The situation changed after Edward Snowden revealed widespread government surveillance of its citizens in 2013. At that moment, VPN services skyrocketed in popularity.
Lockdowns, remote work, and online shopping have only added to their popularity over the past year.
What is a VPN offer?
This category of offers provides users with software or subscriptions to VPN services. To be precise, a virtual private network (VPN) extends a private network across a public network and enables users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network. The benefits of a VPN include increases in functionality, security, and management of the private network. It provides access to resources that are inaccessible on the public network and is typically used for telecommuting workers. Encryption is common, although not an inherent part of a VPN connection.
Strategy
In the previous case on Canadian traffic, we tested a bid of $1.7. The performance metrics and traffic volume were quite impressive. Therefore, in this case on the VPN vertical, we decided to lower the price and accept the proposed bid of $1.02. We’ll provide more details on this in the campaign settings below.
Also, in our case, we decided to stick with the Popunder mobile ad format because we direct traffic to a fairly simple registration process, which we filter out from random users through a high-quality pre-lander.
A good pre-lander can attract more targeted traffic that can meet the advertiser’s desires.
It’s important to note that we’ve chosen mobile iOS traffic because VPN services aren’t as popular for desktops.
Now, let’s move on to a detailed breakdown of the GEOs.
Geografia
Do Canadians use VPNs? Yes, quite actively. Canadians use VPNs to access American Netflix and other American video websites (Hulu or Disney Plus).
Furthermore, the Office of the Privacy Commissioner of Canada conducted a study in 2020 that found 87% of Canadian citizens worried about online privacy and the protection of their data. Due to antiterrorism laws in Canada, there’s a considerable amount of cyber surveillance in the country.
That’s why VPN services are in such demand in Canada and are considered an integral part of internet usage. VPN offers here elicit a very positive response.
And if you ever thought that launching VPN offers on Tier-1 and iOS requires exceptional mastery, then leave all doubts behind. Premium GEOs make campaigns riskier but also more profitable. Overall, traffic in Canada shows high conversion rates, and there’s also a financially capable audience there.
Agora vamos mostrar-lhe as definições da campanha com mais pormenor ↓
Definições da campanha publicitária e sua otimização no HilltopAds
Antes de lançar uma campanha publicitária no HilltopAds, é necessário registar-se como anunciante. Pode registar-se utilizando esta ligação.
Em seguida, para criar uma campanha publicitária, é necessário:
- Ir para o Gerir campanhas secção
- Clique no botão Adicionar campanha botão
- Na secção de criação de campanhas, selecione a opção Popunder móvel formato do anúncio
- No Canais de tráfego secção, selecionar Mainstream de alta e média atividade
Em seguida, é essencial configurar o Postback para acompanhar os resultados da sua campanha publicitária.
Para uma descrição detalhada do funcionamento do Postback e dos marcadores de posição disponíveis, consulte o nosso guia.
Em termos simples, para o URL final da oferta, precisamos de inserir parâmetros para passar conversões e IDs de origem. O parâmetro para passar as conversões é click_id, e o ID de origem é zone_id.
Por conseguinte, a nossa URL de destino final deve ter o seguinte aspeto:
https://my_offer.net/?&click_id={{ctoken}}&s1={{{zoneid}}
- {{ctoken}} - Parâmetro HilltopAds para passar as conversões.
- {{zoneid}} - Parâmetro HilltopAds para passar o ID da fonte.
Em geral, pode adicionar absolutamente qualquer parâmetro das opções disponíveis que seja necessário para uma análise mais aprofundada da campanha. No entanto, lembre-se de que é essencial incluir o parâmetro click_id na ligação final para passar as conversões.
De seguida, definimos os definições de seleção:
- GEO – CA (Canada)
- SO – iOS
Também é possível configurar filtros de campanha e permitir ou não permitir Proxy e WebView traffic from the campaign. However, in our case, for the VPN offer, we have included webview traffic:
- Proxy - não permitir
- WebView - permitir
O WebView é um software que abre uma página de destino com uma oferta numa aplicação móvel. Por outras palavras, ao abrir a aplicação, os utilizadores são direcionados para um sítio Web de página única com a oferta.
We’ve made the decision to implement a daily budget limit for our advertising campaign on the HilltopAds platform. This strategic move is aimed at ensuring better financial control and maximizing the efficiency of our advertising spend.
To begin with, we decided to set a daily limit of $100:
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Volumes de tráfego graph in the top left corner, which calculates premium, minimum, and recommended CPM rates.
We initiated the ad campaign with a bid of $1.02, based on the provided recommended CPM price.
O nosso conselho: para testar uma nova oferta, comece com o CPM recomendado. Isto mostrará se a oferta é eficaz e se a campanha precisa de ser optimizada.
Assim, as principais definições da campanha publicitária são as seguintes:
Formato do anúncio - Popunder móvel
Canais de tráfego - Mainstream Alta e média atividade
Geo – CA
SO – iOS
Taxa CPM – $1.02
Optimization and intermediate results
We tested the campaign for exactly 2 days and were satisfied with the results. However, upon examining the screenshot statistics, we noticed certain areas where the cost per conversion is above $1.5:
This doesn’t align with our objectives, so we decided to implement an Automatic Optimization tool and set the cost per conversion at $1.5, but no higher.
To learn more about the capabilities of automatic optimization with HilltopAds, you can check out the article on the website.
Auto Optimization é uma ferramenta que permite adicionar automaticamente fontes de tráfego não rentáveis. Graças a esta função, o sistema HilltopAds elimina as fontes não lucrativas da sua campanha publicitária e adiciona-as à BlackList.
Resultados
After setting up the automatic optimization tool and for the remaining 3 days, the earnings percentage from the advertising campaign significantly increased. According to the statistics, over 5 days we achieved the following:
- Custos totais (receitas) – $500
- Total de ganhos (lucro) – $1,400.35
- ROI (Retorno do investimento) – 180%
O ROI é um dos indicadores-chave do marketing digital que permite avaliar a rentabilidade de uma campanha publicitária. Em termos simples, o ROI mostra-lhe a percentagem dos investimentos publicitários que conseguiu recuperar através dos rendimentos dos anúncios.
A fórmula para calcular o ROI é a seguinte
ROI = (ganhos totais - custo total) / custo total * 100%
Neste caso, o retorno do investimento é 180%.
Lucro líquido
The net profit derived from the VPN offer launched on the HilltopAds platform illustrates compelling return on investment. With a total revenue of $1,400.35 and advertising expenses amounting to $500, the campaign yielded a net profit of $900. This underscores the effectiveness of the HilltopAds advertising network as a valuable platform for promoting offers such as VPN.
Este facto realça a eficácia da rede de publicidade HilltopAds como uma plataforma valiosa para promoção offers such as VPN in Tier-1 countries.
Wrap-up
Here are some tips and a conclusion for launching VPN offer advertising in Canada:
- Understand the audience. Given the rising popularity of VPN services among Canadians, it’s essential to understand their motivations and concerns regarding online privacy and security. Tailoring your pre-lander to address these concerns can be highly effective.
- Focus on benefits. Highlight the benefits of using a VPN, such as enhanced security, access to geo-blocked content, and privacy protection. Emphasize how VPN services can improve users’ online experience and address their needs.
- Choose the right ad format. Consider using Popunder mobile ad format, especially if you’re directing traffic to a straightforward registration process. This format can effectively capture users’ attention without disrupting their browsing experience.
- Utilize pre-landers. Develop high-quality pre-landers to filter out random users and attract more targeted traffic. A well-designed pre-lander can increase the chances of conversions by aligning with the advertiser’s goals and enhancing user engagement.
- Target mobile iOS traffic. Since VPN services are more popular on mobile devices, especially iOS, focus your advertising efforts on this platform. Capitalize on the higher demand for VPN services among mobile users to maximize your campaign’s effectiveness.
Como sempre, temos o prazer de lhe oferecer um código promocional: CASEVPN. Just enter it when you make your first deposit of $100 or more at HilltopAds and you’ll get an additional +10% bonus.
Esperamos que este estudo de caso tenha sido útil para si. Se sim, porque não registar-se no HilltopAds e começar a ganhar lucros hoje?
