In the world of website monetization, there are a variety of strategies and techniques that webmasters can use to get profit from their websites. One of the most popular methods is the use of direct link ads, which offer a simple and effective way to make money from your website traffic. In this blog post, we’ll explore what direct ads are, how they work, and the benefits they offer for publishers.
What is a Direct link ad?
Direct link ads, also known as smart link, direct ads, ads link or direct linking, are a form of online advertising where advertisers pay website owners to place links on their websites that lead directly to the advertiser’s landing page. Basically it is a link and it does not have any visual format, only an URL. It may be used anywhere beginning from your web page, mobile app, up to social groups. These ads are different from traditional display ads or banners publicitários, which are designed to be displayed on a website and are typically clicked on by users who are interested in the content being advertised. With direct link advertisements, the user is taken directly to the advertiser’s landing page when they click on the link. This means that the user is more likely to convert into a customer, as they are already interested in the product or service being offered.
Como é que funciona?
Direct/Smart link ads are typically sold on a cost-per-click (CPC) or cost-per-action (CPA) basis. With CPC, the advertiser pays the website owner a certain amount of money each time a user clicks on the link. With CPA ads, the advertiser pays the website owner a commission for each sale or lead that is generated through the ad pay link. Direct link ads can be displayed in a variety of ways on a website, depending on the preferences of the website owner and the advertiser. Some webmasters choose to display the ads in prominent positions on their websites, such as in the header or sidebar. Others prefer to embed the ads link within their content, such as within blog posts or product reviews.
Quick guide to place a Direct/Smart Link
Another strong side of link ad is the simplicity of usage. It fits all platforms and CMS and placing ad link is as manageable as adding text blocks to a blog post. Here we will show some instructions for putting the code snippet to HTML pages and WordPress websites, and also social networks.
- HTML pages and websites Ads link is a simple URL, so you will need to use the standard “a” tag for hyperlinks. For example: “a href=”your direct link URL””link text”/a”. Also you can use DirectLink with a button.
- WordPress site Open or create a post, choose a word or a piece of text, a button, or an image and use the standard WordPress editor tools to hit the 🔗 icon or press Ctrl+K (Windows) to add an ad pay link. Paste the code snippet from HilltopAds and select “open in a new tab” and “no-follow”. The “no-follow” parameter is used for the search bots, as it disables them from following links and index them. Adding this option to all text link ads is much preferred.
- Social networks Regarding social media accounts it may require more effort. You will need an intermediary page to lead your followers to. Because social networks don’t allow putting a third-party link in the bio or profile, it may cause a ban.
- Mobile applications If we take a look at mobile apps, direct response ads links can be placed anywhere visible and clickable, for example in the text, images, custom banners, and etc. However, it’s essential to exercise caution when adding links to core navigation buttons or placing them too close, as it may result in accidental clicks that lead to annoyance and closing ads. This may cause false actions, causing CPM rates to drop.
HilltopAds publishers and advertisers are sure to get profits out of direct/smart links. Thanks to our trained neural network intelligent algorithms, our platform selects only those with high CPMs and high relevance to your traffic.
Check out our latest case studies from publishers who monetize traffic with DirectLink and earn huge income!
