Push ads are a type of online advertising format that has gained great popularity in recent years due to its effectiveness in reaching and engaging audiences. This ad format is designed to deliver targeted advertisements directly to a user’s device, whether it’s a desktop, mobile, or tablet.
What are push ads?
It is a form of native advertising that appears as 推送通知 on a user’s device.
What is a push notification, and how do push notifications work?
I am sure you have already seen some when using an app, for instance, that notifies you of an incoming message appearing in a small banner on your device’s screen. These notifications can be delivered through various channels, such as web browsers, mobile apps, or email clients.
Pushes can look different depending on the device and operating system being used. However, they typically consist of a title, message, and sometimes an image or icon and may be designed to look native.
- On mobile devices, notifications appear as a small banner or pop-up notification at the top of the screen. The title of the notification is usually displayed in bold text at the upper of the banner, with the message displayed beneath it. The notification may also include an image or icon that is relevant to the message being delivered.
- On desktop computers, they may appear as pop-up windows or in the system tray at the bottom of the screen. The notification may include a title and message, as well as an image or icon.
An additional advantage of this ad format is that it can be customized to include different types of content, such as videos, buttons, or links to external websites. This can help to make ad push more engaging and interactive for users.
Push ads can be categorized into two types: browser and in-app ad pushes. Browser pushes are delivered through web browsers and can be viewed on any device that supports web browsing. In-app push notifications ad, on the other hand, are delivered through mobile apps and can only be viewed on the specific app that the user is already using.
Examples
Let’s take a look at some examples of push notifications.
- App Updates: App developers can use it to inform their users about new features, updates, or bug fixes. For example, a social media app can send notifications about a new feature that allows users to upload videos or a bug fix that improves the app’s performance.
- Travel Offers: Travel websites or airlines can use it to offer exclusive deals or promotions to their subscribers. For example, a travel website can send push about a limited-time discount on hotel bookings or a new travel package that includes flights, hotel, and activities.
- Gaming Notifications: Gaming apps can send notifications to inform their users about new game releases, updates, or in-app purchases. For example, a mobile game can tell about new game levels that have been added or a special in-app purchase that unlocks exclusive features through them.
Benefits of push ads for advertisers
- High Engagement Rates
One of the primary benefits of ad pushes is their ability to deliver high engagement rates. Since push notifications ads are delivered directly to a user’s device, they are more likely to be noticed and clicked on than other forms of advertising. According to some studies, push ads have click-through rates that are 7-10 times higher than traditional banner ads. - Targeted Advertising
Push ads offer advanced targeting options that allow advertisers to reach their desired audience. Advertisers can target users based on various criteria such as location, interests, browsing behavior, and device type. This ensures that the ads are only shown to users who are most likely to be interested in the advertiser’s products or services. - Increased Conversion Rates
Push ads have been found to have high conversion rates compared to other forms of online advertising. This is because they are delivered directly to a user’s device, which can create a sense of urgency and encourage immediate action. Additionally, it can be customized with a call-to-action that drives users to take a specific action such as making a purchase or signing up for a newsletter. - Cost-Effective
It is a cost-effective advertising format because they allow advertisers to reach a large number of users with minimal investment. Since they are delivered directly to a user’s device, advertisers don’t need to spend a significant amount of money on display advertising or other forms of online advertising. - Increased Brand Awareness
They can be used to increase brand awareness and build brand recognition. Advertisers can use them to promote new products, services, or promotions to users who have shown interest in their brand. This helps to create a positive association with the brand and increase the likelihood of users becoming loyal customers. - User-Friendly
They are a user-friendly advertising format because they do not disrupt the user’s browsing experience. Since ad pushes are delivered directly to a user’s device, they do not require the user to leave the website or app they are using. This ensures that users can continue browsing while still being exposed to the advertiser’s message.
Overall, push notification ads offer a wide range of possibilities for businesses and advertisers to engage with their audience and deliver targeted messages directly to their devices. By leveraging this powerful advertising format, companies can drive more traffic, increase conversions, and build brand awareness among their audience.
Pushes ads are recognized as a productive and cost-effective advertising format that offers numerous benefits to advertisers. From high engagement rates and advanced targeting options to increased conversion rates and brand awareness, they are powerful tools that can help businesses reach and engage their desired audience.
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