Everything about the traffic categories you can monetize at HilltopAds
What is mainstream?
The Mainstream category is those that cater to a broad audience and typically include content that is considered safe, non-controversial, and suitable for a wide range of users. Publishers operating in a mainstream category often deal with content that is mainstream in its appeal, such as news, entertainment, lifestyle, and popular culture.
In a simple word, the mainstream category is for those who do not work with 18+ content and do not want advertisements is shown on their website.
If you choose the mainstream category, there will be no 18+ and sexual advertisements on a website.
Please be informed, the mainstream category contains advertisements without 18+ content, but including mainstream dating, betting, gambling, games content.
What is non-mainstream?
The Non-mainstream category is suitable for some publishers who want to monetize traffic with 18+ advertisements. Usually, the non-mainstream category is chosen by publishers who have websites for adult people.
If you choose the non-mainstream category, there will be 18+ advertisements on your website.
How to select a category?
You can select the category for both websites and DirectLink. To select the category, go to the HilltopAds account for publishers and navigate to the Manage Site & Zones section. Click on the Add Site or Add Direct Link buttons and select the preferred category.
I have chosen the wrong category
If you choose the wrong category, only a personal manager can change it. So, you need to contact them via telegram, skype, email or online chat.