Nos complace presentar un nuevo caso práctico en el que uno de nuestros editores en activo comparte su experiencia trabajando con la plataforma HilltopAds. En esta breve entrevista, explica cómo utiliza nuestra plataforma para monetizar un sitio de vídeo no principal, comparte sus impresiones sobre la interacción con la alta dirección y explica por qué recomienda HilltopAds para trabajar con tráfico no principal.
Puntos clave
Nombre: Vincent
Top GEO: TW, HK, JP, US
Formatos publicitarios: Popunder móvil y VAST Vídeo de HilltopAds
Categoría del sitio web: Fuera de la corriente principal
Ganancias: de $2.000 a $3.000 al mes
Un poco sobre el editor y su sitio web:
Nuestro editor se llama Vincent, y es dueño de un sitio de vídeo no convencional especializada en contenidos explícitos especializados y únicos. El sitio atrae a más de un millón de visitantes al mes, con una duración media de sesión de 6 minutos. La audiencia está formada principalmente por usuarios adultos que buscan contenidos no convencionales de alta calidad y diversidad que se ajusten a sus intereses.
El editor lleva trabajando con la plataforma publicitaria HilltopAds desde octubre de 2022 y continúa haciéndolo.
Mencionamos específicamente que el contenido es de nicho porque el sitio de Vincent se dirige a GEO como Taiwán, Hong Kong y Japón. La audiencia de estas regiones también es más receptiva a los contenidos de vídeo premium y a la inserción de anuncios, lo que aumenta las posibilidades de generar ingresos.
Vincent también participa activamente con un público del Estados UnidosEste país es uno de los líderes en volumen y actividad de sitios no convencionales.
"Conocí HilltopAds cuando me topé con numerosas reseñas y testimonios positivos en YouTube. Muchos blogueros y creadores de contenidos hablaban de sus exitosas experiencias con esta red publicitaria. Sus reseñas me convencieron para probar HilltopAds, y me alegro de haberlo hecho." - Vicente
Las fuentes de tráfico al sitio de vídeo no convencional del editor incluyen principalmente entradas directas de SEO, que aportan tráfico orgánico.
En cuanto a formatos publicitarios, nuestro editor trabaja con móvil y de sobremesa Popunder y VAST Vídeos. Ambos formatos son potentes herramientas para monetizar sitios web no convencionales tanto en PC como en dispositivos móviles. Los Popunder garantizan una gran visibilidad y conversión, mientras que los vídeos VAST ofrecen una exposición prolongada y un profundo compromiso por parte del usuario.
Profundicemos en estos formatos publicitarios.
Acerca de los formatos publicitarios
¿Qué es VAST Video?
VAST son las siglas de Video Ad Serving Template. Se trata de un método estándar para proporcionar a los reproductores de vídeo instrucciones sobre cómo solicitar y gestionar anuncios.
La tarea de la red publicitaria es devolver un código de anuncio en respuesta a una solicitud enviada desde el reproductor de vídeo. Este código de anuncio corresponde al material publicitario seleccionado por el servidor a partir de un conjunto de posibles materiales basados en reglas predefinidas y parámetros contextuales establecidos por el gestor.
¿Qué es Popunder?
Este formato de anuncio, basado en el coste por mil impresiones (CPM), es el más popular entre los socios debido a los mayores pagos en comparación con la publicidad en medios tradicionales.
Un popunder se esconde detrás de la ventana de visualización principal y se muestra después de cerrar o minimizar la ventana del navegador.
La historia de un editor
How was your experience with HilltopAds after registering?
After registering on the HilltopAds platform, I was pleasantly surprised by the user-friendly interface and the variety of ad formats available for selection. The registration process was simple and straightforward, and the support team proved to be very responsive and professional, helping me set up ad placements to achieve optimal results.
My manager is Nik, and we immediately established a good connection. I appreciated his prompt responses on Telegram and his assistance in configuring Popunder and VAST Video to maximize their effectiveness with my users. For instance, we set the Popunder frequency to once every 14 hours to avoid overloading users with ads, and ensured that Popunder opens in a new window behind the main website page rather than a popup (opens in a new window before the main website page) to enhance user experience.
Setting up VAST Video also went smoothly. We configured the “Skip” button to appear after 15 seconds of ad content, allowing users who aren’t interested in watching the full ad to quickly proceed to the video content. I believe that 15 seconds is an optimal and non-intrusive time frame.
Initially, like everyone else, I had concerns, but my experience with HilltopAds has been positive. The video reviews on YouTube from bloggers were accurate! Additionally, the professionalism of the support team and their readiness to help at any time significantly strengthened my trust in this platform.
Why are you still working with HilltopAds?
As a publisher in this field for quite some time now, I value transparency, stable payments, and high CPM rates, which can be hard to find. HilltopAds consistently provides clear and detailed statistics, ensuring I can track performance accurately. Moreover, their commitment to timely and reliable payouts has been crucial in maintaining trust and stability in our partnership. Unlike my experiences with other networks where issues often arise, HilltopAds has proven to be a reliable partner, understanding the specific needs of non-mainstream content publishers like myself.
How much do you earn on the HilltopAds platform?
I earn between $2,000 to $3,000 per month on the HilltopAds platform. This income is achieved through a combination of various ad formats and ongoing optimization of ad settings in collaboration with my manager.
We frequently adjust the frequency and placement of ads to maximize revenue without compromising user experience, which has been instrumental in maintaining consistent earnings.
As for withdrawing funds from HilltopAds, the process is straightforward. I typically withdraw my earnings via bank transfer, which is a convenient and reliable method provided by the platform. HilltopAds ensures prompt processing of payments, contributing to the overall efficiency of managing my revenue streams.
What methods have you used to monetize your traffic before working with HilltopAds?
Before I started working with HilltopAds, I used to work with other well-known advertising networks.
Working with HilltopAds has allowed me to diversify and optimize traffic monetization thanks to their wide range of ad formats and user-friendly management interface.
Frankly, Hilltopads attracted me precisely with the CPM rates offered to me.
What key results and insights have you gained from working with HilltopAds?
Well, as bold as it may sound, working with HilltopAds has increased the site’s advertising revenue by 40% compared to previous ad networks. I can also highlight their postback tools, to know a number of counted ad impressions. That helps me to optimize my work. Yes, things have definitely taken a turn for the better.
What recommendations would you give to publishers who are new to HilltopAds?
When asked what recommendations I would give to publishers who are just starting to work with HilltopAds, I would suggest beginning with a mix of ad formats to understand what best suits their audience. Utilize HilltopAds’ optimization features to enhance ad effectiveness. Don’t hesitate to reach out to customer support for advice—they are genuinely responsive and patient. It’s also crucial to adhere to the rules and acceptable sites to avoid verification issues. Starting with a diversified approach to ad formats allows for better understanding of what resonates with your audience, while leveraging optimization tools ensures ads perform optimally.
“I recommend HilltopAds for working with and monetizing non-mainstream video sites. This advertising network offers a wide range of advertising opportunities that help effectively utilize our traffic and increase revenue. I particularly appreciate the transparency and reliability in payments, as well as the ease of interaction with the platform. With HilltopAds, I feel confident and can focus on creating quality content and engaging with my audience, knowing that my monetization is in trustworthy hands.” – Vincent
Want to earn money? Register with HilltopAds and create your own financial success story!
