Think launching non-mainstream ads in the French GEO is a lost cause due to high competition? Think again! Today, we’re sharing a successful case study in the gaming vertical using HilltopAds non-mainstream traffic.
The gaming vertical offers a vast space for creativity and experimentation, packed with fun and engaging content! You can create a small interactive ad that will surely deliver a high CTR. However, it’s important to note that some offers convert only with official creatives.
As for non-mainstream affiliate programs, one clear advantage is the lack of a defined target audience — everyone visits non-mainstream sites. While levels of engagement, preferences, and financial capabilities differ from person to person, the fact remains that non-mainstream sites cater to a broad and diverse audience.
Puntos clave
Oferta: Non-Mainstream Games
GEO: FR (France)
Tráfico: Actividad alta y media
Formato del anuncio: Popunder móvil
Periodo de la campaña publicitaria: 12 august – 18 august
Ingresos: $4,410.13
RETORNO DE LA INVERSIÓN: 110%
About the ad format
When it comes to promoting non-mainstream games, Popunder advertising has proven to be a particularly effective tool. This effectiveness stems from the fact that these ads can be precisely targeted to the right audience. Users who are already engaged with the content are more likely to respond to such offers, leading to higher conversion rates.
Popunder ads for mobile traffic and tablets offer a seamless experience, as they do not disrupt the user’s current session. Instead, they capture attention just as the user finishes viewing the primary content, making this format ideal for promoting non-mainstream games. This approach allows for effective and unobtrusive conversion generation.
You can find more detailed information about this format in our blog article:
¿Por dónde empezar?
Let’s look at the first step: how to attract users who are searching for non-mainstream content and redirect them to a site offering paid mobile games.
There are two types of audiences:
- Organic audience – people who are already searching for non-mainstream games through search engines. This is their targeted query.
- Paid audience – users who visit sites to relax and enjoy non-mainstream content.
For these groups, it is crucial to use long landing pages to divert their attention from their initial intent. A creative approach is key here: the landing pages can be unique or specific, as long as they are effective. The goal is to make users forget about free content and want to spend money on non-mainstream games.
Our tests confirm that the longer the landing page, the higher the proportion of cards with sufficient funds to pay for the game. In contrast, shorter pages lead to a higher number of cards with minimal amounts, less than $1.
Geography
We chose France as a GEO not by chance. French men have heightened libido. They start their workweek by watching non-mainstream content—and this is not a myth.
The average age of men in France is increasing and now stands at 42 years, indicating an aging population. However, this does not mean they are not interested in non-mainstream games. On the contrary, they might want to relax on weekends.
It’s also worth noting that a staggering 82% of Pornhub traffic comes from smartphones.
Note:
95% of the fuera de la corriente principal segment audience is male. Does this mean there are no women at all? No, it does not mean that women are completely absent from this segment. However, working with female traffic in the non-mainstream niche is more challenging. For example, women are generally not interested in non-mainstream games, webcam services, and other products, which are mostly purchased by men. Women are more receptive to dating offers, but this also depends on the geo and purchasing power of the audience. For example, offering such offers in Eastern countries is pointless for obvious reasons.
Now we will show you the campaign settings in more detail ↓
Settings of the ad campaign and its Optimization at HilltopAds
Antes de lanzar una campaña publicitaria en HilltopAds, debe registrarse como anunciante. Puede registrarse utilizando este enlace.
A continuación, para crear una campaña publicitaria, es necesario:
- Ir a la Gestionar campañas sección
- Haga clic en el botón Añadir campaña botón
- En la sección de creación de campañas, seleccione la opción Popunder móvil formato de anuncio
- En el Canales de tráfico seleccione Actividad alta y media
A continuación, es esencial configurar el Postback para realizar un seguimiento de los resultados de su campaña publicitaria.
Para una descripción detallada del trabajo con Postback y los marcadores de posición disponibles, consulte nuestra guía.
En términos sencillos, para la URL final de la oferta, necesitamos insertar parámetros para pasar las conversiones y los ID de origen. El parámetro para pasar conversiones es click_id, y el ID de origen es zone_id.
Como resultado, nuestro URL de destino final debería verse así:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{ctoken}} - Parámetro HilltopAds para pasar conversiones.
- {{zoneid}} - Parámetro HilltopAds para pasar el ID de la fuente.
En general, puede añadir absolutamente cualquier parámetro de las opciones disponibles que sea necesario para el análisis posterior de la campaña. Sin embargo, recuerde que es esencial incluir el parámetro click_id en el enlace final para pasar las conversiones.
A continuación, establecemos los configuración de objetivos:
- GEO – FR (France)
- Dispositivo – mobile/tablet
También puede configurar filtros de campaña y permitir/no permitir Proxy y WebView traffic from the campaign. However, in our case, for the Non-Mainstream Games offer, we have included webview traffic:
- Proxy - rechazar
- WebView - permitir
WebView es un software que abre una página de destino con una oferta dentro de una aplicación móvil. En otras palabras, al abrir la aplicación, los usuarios son dirigidos a un sitio web de una sola página con la oferta.
You can set limits according to your daily and overall advertising budget, but the daily limit should not be less than $20. For our testing phase, we decided to set a daily campaign limit of $300 for all days.
If necessary, you can also set display schedules. The final step before launching the ad is to set the cost per thousand impressions (CPM). Here, we pay attention to the Traffic Volumes graph in the top left corner, which calculates premium, minimum, and recommended CPM rates.
Empezamos la campaña publicitaria with a bid of $1.95, slightly above the recommended CPM price.
Our advice: to test a new offer, start with the recommended CPM. This will show whether the offer is effective and whether the campaign needs optimization
Así pues, los parámetros clave de la campaña publicitaria son los siguientes:
Formato del anuncio - Popunder móvil
Canales de tráfico – Non-Mainstream High and Medium Activity
Geo – FR
Dispositivo – mobile/tablet
Tarifa CPM – $1.95
Black List and Intermediate results
We chose not to use auto-optimization for this ad campaign, preferring manual adjustments instead. We created a BlackList by identifying zones in the tracker where the cost per conversion significantly exceeded $1.50 or where there were no conversions at all after 2,000 impressions. This hands-on approach allowed us to effectively eliminate underperforming segments and optimize our results.
Despite a daily budget of $300, these adjustments allowed us to achieve better conversion rates and overall campaign performance.
Resultados
After carefully tuning the advertising campaign for 7 days, we achieved the following results:
- Total Costs (Spent) – $2,100
- Beneficios totales – $4,410.13
- ROI (Retorno de la inversión) – 110%
ROI es uno de los indicadores clave en marketing digital que le permite evaluar la rentabilidad de una campaña publicitaria. En términos sencillos, ROI te muestra el porcentaje de inversión publicitaria que has conseguido recuperar a través de las ganancias de los anuncios.
La fórmula para calcular ROI es:
ROI = (ingresos totales - coste total) / coste total * 100%
In this case, the return on investment is 110%.
Net Profit
The net profit derived from the Non-Mainstream Games offer launched on the HilltopAds platform illustrates compelling return on investment. With a total revenue of $4,410.13 and advertising expenses amounting to $2,100, the campaign yielded a net profit of $2,310.13.
This emphasizes the effectiveness of the HilltopAds advertising network as a valuable platform for promoting offers such as Non-Mainstream Games in Tier-1 countries.
Conclusión
This case study highlights the potential of non-mainstream advertising in the highly competitive French GEO, specifically within the gaming vertical.
Key takeaways include the use of popunder ads, which are particularly effective for mobile traffic and tablets. These ads capitalize on user engagement without disrupting their browsing experience, leading to higher conversion rates. The campaign, which ran from August 12 to August 18, 2024, yielded a significant ROI of 110%, generating $4,410.13 in revenue against a $2,100 ad spend.
The strategic choice of France as the target GEO, due to its receptive demographic, further underscored the importance of understanding audience behavior and preferences. Despite the challenges posed by high competition, the campaign’s success was driven by precise targeting, creative landings, and proving that non-mainstream ads can indeed thrive in saturated markets.
Ultimately, this case serves as a powerful example of how thoughtful campaign design and execution can turn a challenging market into a lucrative opportunity, particularly in the non-mainstream gaming sector.
As always, we’re delighted to offer you a promo code: ADGAMES. Just enter it when you make your first deposit of $100 or more at HilltopAds and you’ll get an additional +10% bonus.
Esperamos que este caso práctico le haya resultado útil. Si es así, ¿por qué no se registra en HilltopAds y empieza a obtener beneficios hoy mismo?
