Hi there!!
In this case study, we will recount our experiences promoting CPA Dating offer using CPM traffic and the notable successes we attained with HilltopAds.
Puntos clave del estudio de caso
Oferta: Citas
Fuente de tráfico: HilltopAds
Formato del anuncio: Popunder móvil
Periodo de la campaña publicitaria: 21 – 25 February
GEO: CA (Canada)
OS: Android and iOS
Traffic Channel: Non-mainstream High and Medium Activity
El gasto: $1,812.6
Conversiones: 2,929
Ganancias: $3,669
RETORNO DE LA INVERSIÓN: 102.41%
Dating vertical is undoubtedly considered a “evergreen” niche, the relevance of which increases every year. The case you are about to study will allow you to gain a deeper understanding of how ready you are to take on the challenges of this niche and how well it aligns with your ambitions and goals.
Strategy
For starters, we chose high and medium activity users and CPM as a payout model, since the Popunder ad format is CPM-based. It seemed to us that this was the best format for our offer since there is no need to prepare special creatives. Only landing pages are needed to launch the campaign. The learning process is also simple, there is no need to test a huge number of variables to obtain data for optimization.
Also we targeted a mobile-only on the iOS and Android operating systems.
How about GEO?
First and foremost, we needed to determine the GEO. Canada is an excellent GEO for earning in the dating niche. This country is classified as TIER-1, however, if you take a look at any spy-service, it becomes clear that dating traffic is not eagerly targeted here. And that’s a mistake.
Let’s move on to the bare statistics:
- There are nearly 37 million internet users in Canada. According to analysts, by 2024, the country’s online audience could reach approximately 40.44 million people, covering 103.8% of the population.
- Furthermore, statistics show that over time, there has been a steady increase in the number of single people in Canada. This has an impact on the aforementioned industry, and the presented GEO ranks 6th in popularity for dating traffic.
- Let’s not forget that Canada is a country of open-mindedness, so you can confidently suggest offers from the gay dating category to your audience.
Of course, if there are any required countries for a CPA offer, you need to follow them.
Now we will show you the campaign settings in more detail ↓
Settings of the ad campaign and its Optimization at HilltopAds
Antes de lanzar una campaña publicitaria en HilltopAds, debe registrarse como anunciante. Puede registrarse utilizando este enlace.
A continuación, para crear una campaña publicitaria, es necesario:
- Ir a la Gestionar campañas sección
- Haga clic en el botón Añadir campaña botón
- En la sección de creación de campañas, seleccione la opción Popunder móvil formato de anuncio
- En el Canales de tráfico seleccione non-mainstream high and medium activity
A continuación, es esencial configurar el Postback para realizar un seguimiento de los resultados de su campaña publicitaria.
Para una descripción detallada del trabajo con Postback y los marcadores de posición disponibles, consulte nuestra guía.
En términos sencillos, para la URL final de la oferta, necesitamos insertar parámetros para pasar las conversiones y los ID de origen. El parámetro para pasar conversiones es click_id, y el ID de origen es zone_id.
Como resultado, nuestro URL de destino final debería verse así:
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{ctoken}} - Parámetro HilltopAds para pasar conversiones.
- {{zoneid}} - Parámetro HilltopAds para pasar el ID de la fuente.
En general, puede añadir absolutamente cualquier parámetro de las opciones disponibles que sea necesario para el análisis posterior de la campaña. Sin embargo, recuerde que es esencial incluir el parámetro click_id en el enlace final para pasar las conversiones.
A continuación, especificamos la frecuencia de anuncios por usuario: 1 visualización en 24 horas. Y fijamos los configuración de objetivos:
- GEO – CA (Canada)
- OS – Android and iOS
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the Volúmenes de tráfico gráfico en la esquina superior derecha, que calcula las tarifas premium, mínimas y recomendadas CPM.
We initiated the ad campaign with a bid of $1.7, based on the provided recommended CPM price.
Nuestro consejo: para probar una nueva oferta, empiece con la recomendada CPM. Esto mostrará si la oferta es eficaz y si la campaña necesita optimización.
Así pues, los parámetros clave de la campaña publicitaria son los siguientes:
Formato del anuncio - Popunder móvil
Canales de tráfico – Non-mainstream High and Medium Activity
Tapones de frecuencia - 1 visualización cada 24 horas
Geo – CA
OS – Android and iOS
Tarifa CPM – $1.7
How about the results?
Yeah, we hear you! Here it is:
During the first 2 days of running the ad, we got a total of 1,035 conversions. We spent $710.7 and earned $1,503.16.
Throughout the entire campaign, we did not optimize it once and continued to run it with the same parameters as at the initial launch.
Resultados finales y áreas de mejora
Over the course of the full 5 days of running the advertising campaign using the Dating offer, the following metrics were achieved:
Total Conversions – 2,929
Costes totales (ingresos) – $1,812.6
Beneficios totales – $3,669
ROI (Retorno de la inversión) – 102.41%
ROI es uno de los indicadores clave en marketing digital que le permite evaluar la rentabilidad de una campaña publicitaria. En términos sencillos, ROI te muestra el porcentaje de inversión publicitaria que has conseguido recuperar a través de las ganancias de los anuncios.
La fórmula para calcular ROI es:
ROI = (ingresos totales - coste total) / coste total * 100%
In this case, the return on investment is 102.41%.
Net Profit
Anyway, the net profit was $1,856.4 (after taking away $1,812.6 from the $3,669 since we had to pay for traffic).
Thus, the campaign demonstrated a good return on investment – 102.41%, confirming a rather successful combination of the Dating offer with traffic from the HilltopAds advertising network.
This was an interesting and small experiment that we plan to replicate with other offers and advertising formats. However, don’t simply replicate everything as you may not achieve the same results. It’s important to find your unique combination and work on campaign optimization.
Recommendations:
To get high results we recommend you do the following:
- Use a bright and easy for understanding pre-landing page;
- Betting on mobile traffic, its volume, and conversions are significantly higher;
- The dating vertical is perfect for getting started in affiliate marketing;
- Do not forget to optimise your ad campaigns by editing BlackList and setting up an Auto Optimization tool;
- HilltopAds has a large volume of traffic, and its quality is one of the reasons to continue working with us.
But wait, there’s more! We have a pleasant and motivating bonus for you.
Use promo code HTDATING to top up your first deposit of $100 or more on HilltopAds, and you’ll receive an additional +10% bonus.
We hope you found this thematic study useful. If so, register with HilltopAds and start making money!
