Any business is a kind of game with its own plot and rules, especially in iGaming industry, which is directly related to gaming products. So why don’t we also look at marketing these offers as a game? For sure to get ahead of your rivals in some action game or strategy you need cheats and in a business environment such cheats are also available. It is about creating your own iGaming affiliate program, which will boost your advertising efforts and allow you to attract even more traffic. To succeed in it, attract only high-quality traffic, and subsequently increase revenue in the iGaming vertical, there is a need for specialized affiliate marketing software that meets the unique requirements of this industry. In the following article, we will explain what affiliate marketing software is, why it is necessary to increase the efficiency of the iGaming business, and give tips on choosing the best tools. As well as present a list of the best software on the market today. Enjoy!
What is affiliate marketing software?
Affiliate and digital marketing software in a nutshell is a suite of technology solutions to set up affiliate and referral programs based on your own brand. In today’s digital market with the intense competition for quality traffic and attention of targeted users, all means are good. These platforms allow companies to effectively monitor affiliate relationships, track referrals, clicks, conversions, traffic quality, and commissions in real time. Their main goal is to simplify the complex technical aspects of affiliate marketing through the automation of tasks such as tracking affiliate actions, processing payments, reporting on performance, and others. In essence, you get a kind of centralized hub for managing affiliate activity, analyzing advertising data, and regularly generating updated marketing tactics based on the current situation.
Affiliate marketing software: iGaming vertical perspective
Of course, the field of affiliate marketing is very vast, and often the boundaries between verticals and the affiliate offers within them are blurred. However, let’s look at the iGaming niche separately from the process optimization and implementation of specialized software point of view.
The power of affiliate marketing software in iGaming
Many experts include iGaming in the list of evergreen verticals, hence the huge competition for traffic in this niche. Thus, it appears that the cost of attracting gamers is increasing, and iGaming product providers have to look for new methods of attracting users. It is affiliate marketing that can come to the rescue in this matter because it offers a cost-effective method of attracting traffic and growing the player base.
Promoting your offer through an existing affiliate network is a fairly easy way to do this, but it often has hidden risks. Therefore, the best choice is to create your own program to work with multiple affiliates, and different commission structures and track processes on your own. This is not possible without specialized software and here are a few reasons why you need it too:
Streamlining affiliate operations
iGaming businesses frequently deal with large volumes of affiliates, each operating in different regions or targeting distinct niches. Affiliate marketing software centralizes operations, providing clear insights into which affiliates are really driving traffic and conversions.
Improving efficiency
Manual tracking can be error-prone, especially when dealing with complex commission models (CPC, CPA, Revenue Share). Software automates these processes, ensuring accuracy and freeing up time for other tasks.
Boosting player acquisition
Affiliates are key in bringing new players to iGaming platforms. Proper tracking and optimization through affiliate marketing software help ensure that high-performing affiliates are rewarded, and non-performing ones are improved or removed.
Check out our article about The Most Common iGaming Marketing Mistakes!
Key affiliate marketing tasks that software can automate in iGaming
In the previous block, we have already mentioned such an advantage of specialized affiliate marketing software for iGaming industry as process optimization. And we have just illustrated which processes we are talking about in the table below:
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Affiliate marketing task to optimize |
The role of iGaming soft | |
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Tracking and reporting |
The software we are discussing can track player sign-ups, deposits, and activities at the moment. As a result, it generates comprehensive reports on affiliate performance, helping operators optimize their affiliate strategy. | |
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Commission and payout management |
iGaming affiliate software will equip you with automated commission calculations based on the pre-defined CPA, Revenue Share, or hybrid models. This is particularly useful in the iGaming industry due to complex and tiered commission structures. | |
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Compliance and fraud detection |
iGaming businesses operate in a heavily regulated environment. Specialized software helps monitor suspicious activities like click fraud or fake sign-ups, ensuring compliance with various regulatory frameworks. | |
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Affiliate communication |
It is possible to maintain open lines of communication with affiliates using automated newsletters, personalized performance updates, and promotions of special offers or bonuses. | |
Tips on how to choose the best iGaming software
So, the doubts are behind us, we have surely convinced ourselves that having affiliate marketing software for iGaming brands is a great idea. The abundance of options on the market suggests that there is a demand for this technology, and you can find a unique set of features just for your needs. But how do you choose the right one? It’s important to pick a solution that not only meets your current expectations, but is also able to scale and adapt as your business grows. Here are the key factors to consider when selecting the iGaming software best suited to your business.
- Scalability. The software should grow with your business and handle increasing numbers of affiliates and traffic without compromising performance.
- Customizable commission models. iGaming operators often require different commission models (like CPA, CPC, Hybrid, or RevShare). Choose software that allows flexibility in setting commission structures.
- Fraud detection capabilities. Fraud prevention is critical in iGaming. The software should offer automated fraud detection features and monitoring for unusual or suspicious activities.
- Real-time tracking & reporting. iGaming is a fast-paced industry, so real-time analytics and reporting are essential to stay competitive. Ensure the software provides accurate data and insights instantly.
- Integration with other tools. It is imperative to ensure that the software is capable of integrating with your CRM, CMS, or other marketing tools, thereby streamlining your overall business operations.
- Support and documentation. Good customer support is a must, especially in the chaotic world of iGaming, where downtime can lead to revenue loss. Look for software with comprehensive documentation and 24/7 support.
The best iGaming software to boost your affiliate marketing journey
And finally, the cherry on the top of your marketing strategy cake — a ready-made map for navigating the market of iGaming software services. Based on performance, features, and industry reputation, here are some top solutions tailored to this industry:
PartnerMatrix
PartnerMatrix is a top-tier solution for managing gaming and sportsbook affiliate networks in the iGaming industry. It offers a user-friendly interface with customizable commission structures and real-time tracking, making it ideal for both new and established operators.
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Iconic features |
Pricing |
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Deep data intelligence system for all-encompassing control over processes |
Available upon request |
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Serves the demands of media partners, affiliate managers, gambling houses and betting operators, and more than 500 iGaming brands | |
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The Agent System enables owners of online gaming platforms and sportsbooks to increase the size of their player base by employing third-party networks to find offline players. | |
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Professional 24/7 support from the dedicated manager with corresponding expertise | |
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In-house business insights and masterclasses to stay up-to-date with the current market trends | |
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Fully assembled affiliate marketing toolkit for launching affiliate activities from scratch |
Affilka by SoftSwiss
Affilka is designed to help iGaming operators manage affiliate programs effortlessly. It provides support for complex commission plans and offers an intuitive performance marketing system, making it a popular choice for businesses from that niche.
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Iconic features |
Pricing |
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Built-in Payment Processing without the need to deal with transactions individually |
Package forms after discussion with the sales department |
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Deep data-driven analytics with advanced statistical reports | |
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Expanded horizons for selecting commission plans with the unique Commission Constructor function | |
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Opportunities for inviting sub-affiliates to expand partners base | |
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Easy-to-use dashboard with expanded media management functions |
BetConstruct
BetConstruct offers a comprehensive affiliate management solution that integrates seamlessly with any types of iGaming platforms. Its robust reporting tools and fraud detection features with 50+ products, 15+ licenses and 500+ payment methods ensure smooth and successful affiliate management.
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Iconic features |
Pricing |
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Original The Last Battle loyalty program for maximum long-term engagement |
Available upon request |
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Expert consultations on business development | |
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Powered by FTN (Fasttoken) to offer exclusive offers | |
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Multiple iGaming solutions: Crypto, Turnkey, API, White Label | |
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More than 500 payment methods available |
Smartico
Smartico is a gamified affiliate platform that integrates marketing automation to increase affiliate engagement. It provides operators with comprehensive tools to track and incentivize affiliate performance.
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Iconic features |
Pricing |
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A turnkey gamified affiliate and loyalty management |
Available upon request |
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AI-powered real-time marketing module | |
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Data guard system for guaranteed security | |
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Options for creating unique personalized CJM for players |
Trackier
Trackier is known for its customized functions for various business strategies and is popular among iGaming company owners. It excels in real-time tracking, optimization functions, and a robust attribution monitoring system.
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Iconic features |
Pricing |
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Intuitive performance marketing tool for convenient progress |
There is an opportunity to request pricing information through the website |
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Mobile marketing section to boost app engagement rates | |
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Platform designed with regard to unique iGaming market features | |
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Fraud shields to avoid risk of being hijacked by scammers |
Cellxpert
Cellxpert offers an all-in-one solution to gain control over your partnerships with real-time analytics, fraud detection, and multi-language support, making it ideal for international iGaming businesses.
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Iconic features |
Pricing |
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The base of integrations with top industry platforms and tools |
Available in a chat with the sales manager |
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Years of experience in scaling iGaming business | |
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A smooth, individualized onboarding process | |
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Know Your Customer (KYC) documentation storing system |
Scaleo
Scaleo is built for performance-oriented affiliate networks, offering smart tracking and seamless integration with existing systems. It’s designed to help operators diversify their affiliate programs effectively.
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Iconic features |
Pricing |
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Modular architecture for unlimited customization (for content, design and additional pages) |
Scale package at $1400/month, Custom package $2400/month |
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Easy intuitive installation | |
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Rich API opportunities for collaboration | |
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Advanced data visualization functions | |
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More than 100 apps for integration |
NuxGame
NuxGame is an experienced provider for those ready to invest in high-quality gambling solutions. It’s a strong choice for international iGaming businesses that need flexibility and comprehensive tools.
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Iconic features |
Pricing |
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Easy-to-use back-office |
Available upon request |
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Comprehensive Anti-Fraud system | |
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Options for in-house legal consulting | |
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Seamless integration with gaming platforms |
Affiliate Control
Affiliate Control, the most adaptable and cutting-edge interactive platform in the iGaming industry, enables you to communicate with leading industry experts in traffic generation and assess their effectiveness in real time.
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Iconic features |
Pricing |
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Flexible report management system with 150+ metrics for in-depth evaluation of activities |
Custom pricing based on business requirements |
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Advanced offer configuration options to include many restrictions and exclusions in a single offer without having to repeat them a second time | |
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The Team module with access to privileges distribution system allows avoiding risks of losing confidential data | |
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CRM system to interact with players and manage their data |
Income Access
A widely recognized name in iGaming industry, Income Access provides robust multichannel tracking and extensive compliance tools. It is trusted by operators globally for its in-depth reporting and scalable affiliate solutions.
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Iconic features |
Pricing |
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Multichannel affiliate tracking and analytics |
Based on business needs, available upon request |
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Over 50 markets to operate with | |
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Award-winning provider | |
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All-encompassing customer acquisition & attribution scenarios |
EGASS
EGASS is a dynamic affiliate management solution with transparent tracking and customizable reward structures tailored to the iGaming industry.
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Iconic features |
Pricing |
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Innovative software license options |
Available upon request |
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Completely adaptable multilingual & multicurrency interface | |
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Unlimited user and affiliate accounts | |
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Easy integration with existing back office systems using RAPI technology |
TrafficManager
TrafficManager is designed for high-volume iGaming businesses, offering cutting-edge analytics and traffic management features that help optimize affiliate programs effectively. Focus on white-label tracking technologies.
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Iconic features |
Pricing |
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Top-of-the-line tracking and management software for affiliate ecosystems |
€399/month per Professional package, €599/month per Agency package, €399/month per Enterprise package + €100 one-time fee for each |
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Full SaaS cloud based tracking platform for improved performance, security, and content delivery | |
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Advanced user interface for easier workflow | |
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Completely transparency in price guidelines to provide overall budgetary management |
Reflexiones finales
Any gaming company that wishes to grow successfully and have a competitive edge in the market needs affiliate marketing software. Using it, operators may boost affiliate connections, automate processes, and eventually raise player engagement by selecting the appropriate technology. The correct software may assist optimize processes, decrease mistakes, and boost revenue whether you’re a tiny brand with a few high-profile goods or a large network of iGaming merchants.
Meet the HilltopAds team at the SiGMA iGaming conference 2024!
