Hi there!!
In this case study, we will recount our experiences promoting CPA Dating offer using CPM traffic and the notable successes we attained with HilltopAds.
Key points of the case study
オファー デート
Traffic source: HilltopAds
広告フォーマット Popunderモバイル
広告キャンペーン期間： 21 – 25 February
ゲオ： CA (Canada)
OSだ： Android and iOS
Traffic Channel: Non-mainstream High and Medium Activity
Spending: $1,812.6
Conversions: 2,929
Earnings: $3,669
ROI： 102.41%
Dating vertical is undoubtedly considered a “evergreen” niche, the relevance of which increases every year. The case you are about to study will allow you to gain a deeper understanding of how ready you are to take on the challenges of this niche and how well it aligns with your ambitions and goals.
戦略
For starters, we chose high and medium activity users and CPM as a payout model, since the Popunder ad format is CPM-based. It seemed to us that this was the best format for our offer since there is no need to prepare special creatives. Only landing pages are needed to launch the campaign. The learning process is also simple, there is no need to test a huge number of variables to obtain data for optimization.
Also we targeted a mobile-only on the iOS and Android operating systems.
How about GEO?
First and foremost, we needed to determine the GEO. Canada is an excellent GEO for earning in the dating niche. This country is classified as TIER-1, however, if you take a look at any spy-service, it becomes clear that dating traffic is not eagerly targeted here. And that’s a mistake.
Let’s move on to the bare statistics:
- There are nearly 37 million internet users in Canada. According to analysts, by 2024, the country’s online audience could reach approximately 40.44 million people, covering 103.8% of the population.
- Furthermore, statistics show that over time, there has been a steady increase in the number of single people in Canada. This has an impact on the aforementioned industry, and the presented GEO ranks 6th in popularity for dating traffic.
- Let’s not forget that Canada is a country of open-mindedness, so you can confidently suggest offers from the gay dating category to your audience.
Of course, if there are any required countries for a CPA offer, you need to follow them.
Now we will show you the campaign settings in more detail ↓
Settings of the ad campaign and its Optimization at HilltopAds
HilltopAdsで広告キャンペーンを開始する前に、広告主として登録する必要があります。登録には このリンク.
次に、広告キャンペーンを作成するために必要なこと：
- に行く。 キャンペーンの管理 セクション
- をクリックする。 キャンペーンの追加 ボタン
- キャンペーン作成セクションで Popunderモバイル 広告フォーマット
- の中で トラフィック・チャンネル セクションで non-mainstream high and medium activity
次に、広告キャンペーンの結果を追跡するためにPostbackを設定することが不可欠です。
Postbackと使用可能なプレースホルダーの詳細については、ガイドをご覧ください。
簡単に言うと、オファーの最終URLには、コンバージョンとソースIDを渡すパラメータを挿入する必要があります。コンバージョンを渡すパラメータはclick_idで、ソースIDはzone_idです。
その結果 最終目的地URL のようになるはずだ：
https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {ctoken}}。 - 変換を渡すための HilltopAds パラメータ。
- {ゾーンID}} - ソース ID を渡すための HilltopAds パラメータ。
一般的に、利用可能なオプションから、さらなるキャンペーン分析に必要なパラメータを追加することができます。ただし クリックID パラメータを最終リンクに渡して変換を行う。
Next, we specified the ad frequency per user – 1 display in 24 hours. And we set the necessary ターゲット設定:
- ゲオ – CA (Canada)
- OS – Android and iOS
If needed, you can also set campaign limits or display schedules. The final step before launching the ad is to specify the cost per thousand impressions (CPM). Here, we pay attention to the 交通量 graph in the top right corner, which calculates premium, minimum, and recommended CPM rates.
We initiated the ad campaign with a bid of $1.7, based on the provided recommended CPM price.
Our advice: to test a new offer, start with the recommended CPM. This will show whether the offer is effective and whether the campaign needs optimization.
So, the key settings of the advertising campaign are as follows:
広告フォーマット – Popunder mobile
トラフィック・チャンネル – Non-mainstream High and Medium Activity
Frequency cappings – 1 display per 24 hours
Geo – CA
OS – Android and iOS
CPM rate – $1.7
How about the results?
Yeah, we hear you! Here it is:
During the first 2 days of running the ad, we got a total of 1,035 conversions. We spent $710.7 and earned $1,503.16.
Throughout the entire campaign, we did not optimize it once and continued to run it with the same parameters as at the initial launch.
Final Results and Areas for Improvement
Over the course of the full 5 days of running the advertising campaign using the Dating offer, the following metrics were achieved:
Total Conversions – 2,929
Total Costs (Revenue) – $1,812.6
Total Earnings (Profit) – $3,669
ROI (Return on Investment) – 102.41%
ROI is one of the key indicators in digital marketing that allows you to assess the profitability of an advertising campaign. In simple terms, ROI shows you the percentage of advertising investments that you have managed to recover through earnings from the ads.
The formula for calculating ROI is:
ROI = (total earnings – total cost) / total cost * 100%
In this case, the return on investment is 102.41%.
Net Profit
Anyway, the net profit was $1,856.4 (after taking away $1,812.6 from the $3,669 since we had to pay for traffic).
Thus, the campaign demonstrated a good return on investment – 102.41%, confirming a rather successful combination of the Dating offer with traffic from the HilltopAds advertising network.
This was an interesting and small experiment that we plan to replicate with other offers and advertising formats. However, don’t simply replicate everything as you may not achieve the same results. It’s important to find your unique combination and work on campaign optimization.
Recommendations:
To get high results we recommend you do the following:
- Use a bright and easy for understanding pre-landing page;
- Betting on mobile traffic, its volume, and conversions are significantly higher;
- The dating vertical is perfect for getting started in affiliate marketing;
- Do not forget to optimise your ad campaigns by editing BlackList and setting up an Auto Optimization tool;
- HilltopAds has a large volume of traffic, and its quality is one of the reasons to continue working with us.
But wait, there’s more! We have a pleasant and motivating bonus for you.
Use promo code HTDATING to top up your first deposit of $100 or more on HilltopAds, and you’ll receive an additional +10% bonus.
We hope you found this thematic study useful. If so, register with HilltopAds and start making money!
